British Airways

British Airways
For the 1930s airline of similar name, see British Airways Ltd.
British Airways
IATA
BA		 ICAO
BAW

SHT

 Callsign
SPEEDBIRD

SHUTTLE
Founded 31 March 1974
(after BOAC & BEA merger)
Hubs
Frequent-flyer program
  • Executive Club
  • Premier (invite only)
Airport lounge
  • Concorde Room
  • Galleries First
  • Galleries Club
  • Galleries Arrivals
  • First Lounge
  • Terraces Lounge
  • Executive Club Lounge
Alliance Oneworld
Subsidiaries
Fleet size 225 (+40 orders) excl.subsidiaries
Destinations 169 not incl. subsidiaries and code-shares
Company slogan To Fly. To Serve.
Parent company International Airlines Group
Headquarters Waterside, Harmondsworth, England
Key people Keith Williams (CEO)[1]
Martin Broughton (Chairman)
Revenue decrease GB£7.994 billion (2010)[2]
Website www.britishairways.com

British Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations. BA's UK passengers originating at non-London airports must connect via London after British Airways discontinued all direct overseas flights from UK airports outside London following the sale of BA Connect to British regional carrier Flybe in 2007.

The British Airways Board was established in 1971 to control the two nationalised airline corporations, BOAC and BEA, and two smaller, regional airlines, Cambrian Airways, from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were merged to form British Airways. After almost thirteen years as a state company, that was sold in February 1987 as part of a privatisation plan by the Conservative Government. The carrier soon expanded with the acquisition of British Caledonian in 1987 and Dan-Air, Gatwick-based carrier, in 1992.

A long-time Boeing customer, British Airways ordered fifty-nine Airbus A320 family aircraft in August 1998. In 2007, it purchased twelve Airbus A380s and twenty-four Boeing 787 Dreamliner, marking the start of its long-haul fleet replacement. The centrepiece of the airline's long-haul fleet is the Boeing 747-400; with 57 examples in service, British Airways is the largest operator of this type in the world.

British Airways is a founding member of the Oneworld airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. The alliance has since grown to become the third largest, after SkyTeam and Star Alliance. British Airways' parent company, International Airlines Group, is listed on the London Stock Exchange and in the FTSE 100 Index.

On 12 November 2009, British Airways confirmed that it had reached a preliminary agreement to merge with Iberia. The merger between the two carriers will create the world's third-largest airline in terms of annual revenue and the second largest airline group in Europe. The merger was confirmed on 8 April 2010, and on 14 July 2010, the European Commission approved the merger under Competition law and also allowed American Airlines to co-operate with the merged entity on transatlantic routes to the United States of America. The British Airways merger with Iberia was finally completed on 21 January 2011, formally creating the International Airlines Group, IAG.

Contents

History

A Boeing 747-100 in BOAC-British Airways transition livery.
Main article: History of British Airways

British Airways (BA) was created in 1974, when the British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA) were combined under the newly formed British Airways Board.[3] Following two years of fierce competition with British Caledonian, the second-largest airline in Britain at the time, the Government changed its aviation policy in 1976 so the two carriers no longer would compete on long-haul routes.[4]

British Airways and Air France operated the supersonic airliner Aerospatiale-BAC Concorde; the world's first supersonic passenger service first flew in January 1976 from London Heathrow to Bahrain.[5] Services to the US were inaugurated to Washington Dulles airport on 24 May 1976; flights to New York JFK airport started on 22 September 1977. A service to Singapore was also operated in coöperation with Singapore Airlines, as a continuation of the flight to Bahrain.[3] Following the Air France Concorde crash in Paris and a slump in air travel following the 11 September attacks in New York in 2001, it was decided to cease Concorde operations in 2003, after 27 years of service. The final commercial Concorde flight was BA002 from New York JFK to London Heathrow on 24 October 2003.[6]

A British Airways Hawker Siddeley Trident in BEA-British Airways crossover livery.

In 1981, the airline was instructed to prepare for privatisation by the Conservative government. Sir John King, later Lord King, was appointed Chairman, charged with bringing the airline back into profitability. King was credited with transforming the loss-making giant into one of the most profitable air carriers in the world, while many other large airlines struggled.[7] The flag carrier was privatised and was floated on the London Stock Exchange in February 1987.[8] In July 1987, British Airways effected the controversial takeover of Britain's "second" airline, British Caledonian.[9]

The formation of Richard Branson's Virgin Atlantic Airways in 1984 created a strong competitor for BA. In 1993, the intense rivalry between British Airways and Virgin Atlantic culminated in the former being sued for £610,000 for a "dirty tricks" campaign against Virgin and around £3 million in Virgin's legal costs. British Airways' campaign against Virgin included poaching Virgin Atlantic customers and tampering with private files belonging to Virgin. Following a court case, British Airways was forced to pay Virgin damages and legal costs causing BA management to apologise "unreservedly" for the alleged "dirty tricks" campaign.[10] Six months after the "dirty tricks" campaign, Lord King stepped down as chairman in 1993 and was replaced by former deputy, Colin Marshall, while Robert Ayling took over as CEO.[11]

British Airways' first Concorde at Heathrow Airport on 15 January 1976.

In 1992, British Airways expanded through the acquisition of the financially troubled Dan-Air, giving BA a much larger presence at Gatwick airport. In March 1993, British Asia Airways, a subsidiary based in Taiwan, was formed to operate between London and Taipei. Additionally in 1993, BA purchased a 25% stake in Australian airline Qantas in March, and acquired Brymon Airways in May to form BA Connect.[11] In September 1998, British Airways, along with American Airlines, Cathay Pacific, Qantas, and Canadian Airlines, formed the Oneworld airline alliance. Oneworld began operations on 1 February 1999, it is one of the largest airline alliances in the world, behind only SkyTeam and Star Alliance.[9]

Benefits under CEO Robert Ayling's leadership included cost savings of £750m and the establishment of Go Fly in 1998.[12] However, one year on, in 1999, British Airways reported an 84 percent drop in profits, its worst for seven years.[13] In March 2000, Robert Ayling was removed from his position and British Airways announced Rod Eddington as his successor; Eddington would make further workforce cuts due to reduced demand following the 11 September attacks in 2001.[6] In September 2004, BA announced the sale of its Qantas stake.[14]

In September 2005, Willie Walsh, former Aer Lingus pilot and Managing Director, became the Chief Executive Officer of the company.[15] In January 2008, BA unveiled its new subsidiary OpenSkies which takes advantage of the liberalisation of transatlantic traffic rights between Europe and the United States. As of 2008, OpenSkies flies non-stop from Paris to New York and Washington D.C.[16]

British Airways and Iberia merged in January 2011, forming the International Airlines Group, one of the world's largest airlines

On 30 July 2008, British Airways and Iberia, a Spanish fellow Oneworld partner, announced a merger plan; the two airlines would retain their original brands, similar to KLM and Air France in their merger agreement.[17] An agreement to merge was confirmed in April 2010.[18] In July 2010, the European Commission and US Department of Transport permitted the merger and to co-ordinate transatlantic routes with American Airlines.[19][20] On 6 October 2010, the alliance between British Airways, American Airlines and Iberia formally began operations; the alliance generates an estimated £230 million annual cost-saving for BA, in addition to £330 million by the Iberia merge.[21][22]

British Airways ceased trading on the London Stock Exchange on 21 January 2011, after 23 years as a constituent of the FTSE 100 index.[23] On 21 January 2011, British Airways and Iberia merged, resulting in the world's third-largest airline in terms of annual revenue and the second largest airline group in Europe.[18][24] Prior to merging, British Airways owned a 13.5% stake in Iberia, thus it received ownership of 55% of the combined “International Airlines Group”, Iberia's other shareholders received the remaining 45%.[25] In September 2010, Willie Walsh, the CEO of IAG, announced that IAG is looking at other airlines; and that a shortlist of twelve possible acquisitions existed.[26] In June 2011, IAG announced their interest in purchasing BMI British Midland from the Lufthansa Group.[27]

Corporate affairs

Overview

Waterside, the head office of British Airways.
A British Airways Boeing 747-400 in a special Oneworld livery at London Heathrow Airport, England.

British Airways trades on the London Stock Exchange and is a constituent of the FTSE 100 Index under the title of "International Airlines Group" following British Airways' merger with Iberia on 21 January 2011, with trading beginning on 24 January 2011.[28]

British Airways has its head office, Waterside, in Harmondsworth, London Borough of Hillingdon, England.[29] Waterside was completed in June 1998 to replace British Airways' previous head office, Speedbird House, on the grounds of London Heathrow Airport.[30][31] The IAG has its operational headquarters in London and corporate headquarters in Madrid; it is incorporated under Spanish law as a "Sociedad Anónima", and pays taxes in Spain.[32]

Financial performance

British Airways Financial Performance
Year Ended Passengers Flown[33] Turnover (£m) Profit/Loss Before Tax (£m) Net Profit/Loss (£m) Basic EPS (p)
31 March 2010 31,825,000 7,994 (531) (425) (38.5)
31 March 2009[34] 33,117,000 8,992 (401) (358) (32.6)
31 March 2008 34,613,000 8,753 883 696 59.0
31 March 2007 33,068,000 8,492 611 438 25.5
31 March 2006* 32,432,000 8,213 616 464 40.4
31 March 2006 35,634,000 8,515 620 467 40.4
31 March 2005 35,717,000 7,772 513 392 35.2
31 March 2004 36,103,000 7,560 230 130 12.1
31 March 2003 38,019,000 7,688 135 72 6.7
31 March 2002 40,004,000 8,340 (200) (142) (13.2)
31 March 2001 36,221,000 9,278 150 114 10.5
31 March 2000 36,346,000 8,940 5 (21) (2.0)
31 March 1999 37,090,000 8,915 225 206 19.5
31 March 1998 34,377,000 8,642 580 460 44.7
31 March 1997 33,440,000 8,359 640 553 55.7
31 March 1996 32,272,000 7,760 585 473 49.4

* Restated for the disposal of the regional business of BA Connect.

Operations

Main articles: British Airways destinations and British Airways franchise destinations
British Airways and British Airways franchise destinations.
  United Kingdom
  British Airways destinations
  Destinations served only by British Airways franchise

British Airways is the largest airline based in the United Kingdom in terms of fleet size, international flights, and international destinations and was, until 2008, the largest airline by passenger numbers as well. The airline carried 34.6 million passengers in 2008 but easyJet, a rival, low-cost carrier carried 44.5 million passengers that year, passing British Airways for the first time.[35][36] British Airways holds a United Kingdom Civil Aviation Authority Type A Operating Licence, it is permitted to carry passengers, cargo, and mail on aircraft with 20 or more seats.[37]

British Airways' main base is at London Heathrow Airport in west London, England, but it also has a major presence at Gatwick Airport, BA had previously operated a significant hub at Manchester Airport. Manchester operations, and international services outside of London, ceased when the subsidiary, BA Connect, was sold due to a lack of profitability. Passengers wishing to travel internationally with BA either to or from regional UK destinations must now transfer in London.[38] Heathrow airport is dominated by British Airways, due to their ownership of 40% of the slots available at the airport.[39] The majority of BA services operate from Terminal 5, with the exception of some flights still at Terminal 3.[40] T3 British Airways operations include long-haul codeshare flights and European flights.[40][41]

British Airways serves nearly 150 destinations, including six domestic. It is one of only ten carriers to fly to all six permanently inhabited continents.[42]

Subsidiaries and shareholdings

BA CityFlyer is a subsidiary based at London City Airport, it primarily flies Embraer aircraft. BA CityFlyer operates around 250 flights per week from London City Airport.[43]

The former BEA Helicopters was renamed British Airways Helicopters in 1974 and operated passenger and offshore oil support services until it was sold in 1986.[44] Other former subsidiaries include the German airline Deutsche BA from 1997 until 2003 and the French airline Air Liberté from 1997 to 2001.[45][46] British Airways previously was the full owner of Airways Aero Associations Limited, operator of the British Airways flying club and an aerodrome under the BA brand at Wycombe Air Park, High Wycombe.[47]

South Africa's Comair and Denmark's Sun Air of Scandinavia have been franchisees of British Airways since 1996.[48][49] British Airways obtained a 15% stake in UK regional airline Flybe from the sale of BA Connect in March 2007;[50] BA also owns a 10% stake in InterCapital and Regional Rail (ICRR), the company managing operations of Eurostar (UK) Ltd..[51]

With the creation of an Open Skies agreement between Europe and the United States in March 2008, British Airways started a new subsidiary airline called OpenSkies (previously known as "Project Lauren").[52] The airline started operations in June 2008, and now flies direct from Paris to New York JFK and Washington Dulles.[53]

In addition to codesharing with the Oneworld alliance members, British Airways has codeshare agreements with Aer Lingus, Air Berlin, Flybe, Kingfisher Airlines, Loganair, Meridiana fly and WestJet.[54]

British Airways World Cargo

BA is, through its subsidiary British Airways World Cargo, the world's twelfth-largest cargo airline based on total freight tonne-kilometres flown.[55] BA World Cargo has global freight opportunities through the British Airways flight routes. In addition to the main fleet, BA World Cargo wet lease three Boeing 747-400F aircraft from Global Supply Systems on a multi-year basis, as well as utilising space on dedicated freighters operated by other carriers.[56] Dedicated freighter services gives British Airways World Cargo the opportunity to service destinations that are not available on their passenger route network.

British Airways opened a World Cargo centre at Heathrow in the late 1990s;[57] it is an automated freight handling centre capable of handling unusual and premium cargo, and fresh produce, of which it handles over 80,000 tons per year.[58] BA World Cargo also handles freight at London's Gatwick and Stansted airports, and, through its partner British Airways Regional Cargo, at all of the main regional airports throughout the UK.[59] In 2010, BAWC announced that it would wetlease three Boeing 747-8F aircraft from Global Supply Systems to replace the 747-400s.[60]

In August 2007, British Airways agreed to plead guilty and pay a $300 million fine as a result of felony anti-trust charges in the United States for conspiring to fix air cargo prices.[61] In 2009, BA announced that it had chose to continue its longhaul freight operations at London Stansted Airport rather than relocate to Kent International Airport.[62]

Industrial relations

Staff working for British Airways are represented by a number of trade unions, pilots are represented by British Air Line Pilots' Association, cabin crew by British Airlines Stewards and Stewardesses Association, while Unite the Union for other employees. During Bob Ayling's management, faced strike action by cabin crew over a £1 billion cost-cutting drive to return BA to profitability in 1997; this was the last time BA cabin crew would strike until 2009, although staff morale has reportedly been unstable since that incident.[63] In an effort to increase interaction between management, employees, and the unions, various conferences and workshops have taken place, often with thousands in attendance.[64]

In 2005, wildcat action was taken by union members over a decision by Gate Gourmet to not renew the contracts of 670 workers and replaced them with agency staff; it is estimated that the strike cost British Airways £30 million and caused disruption to 100,000 passengers.[65] In October 2006, BA became involved in a civil rights dispute when a Christian employee was forbidden to wear a necklace baring the cross, a religious symbol.[66] BA's practice of forbidding such symbols has been publically questioned by British politicians such as former Home Secretary John Reed and former Foreign Secretary Jack Straw.[67][68]

Relations have been turbulent between BA and Unite. In 2007, cabin crew threatened strike action over salary changes to be imposed by BA management. The strike was called off at the last minute, British Airways losing £80 million.[63] In December 2009, a ballot for strike action over Christmas received a high level of support,[69] action was blocked by a court injunction that deemed the ballot illegal. Negotiations failed to stop strike action in March, BA withdrew perks for strike participants.[70] Allegations were made by the Guardian newspaper that BA had consulted outside firms methods to undermine the unions, the story was later withdrawn.[71] A strike was announced for May 2010, British Airways again sought an injunction. Members of the Socialist Workers Party disrupted negotiations between BA management and Unite to prevent industrial action.[72] Further disruption struck when Derek Simpson, a Unite co-leader, was discovered to have leaked details of confidential negotiations online via Twitter.[73]

Fleet

British Airways aircraft at London Heathrow Terminal 5

With the exception of the Boeing 707 and early Boeing 747 variants from BOAC, the airline as formed in 1972-4 inherited a mainly UK-built fleet of aircraft. The airline introduced the Boeing 737 and Boeing 757 into the fleet in the 1980s, followed by the Boeing 747-400, Boeing 767 and Boeing 777 in the 1990s.[9][11] Boeing-built aircraft for British Airways are allocated the customer code 36, which appears in their aircraft designation as a suffix, such as 737-436, 747–436 and 777-236.[74]

Although British Airways utilises a large Boeing fleet, it has always operated aircraft from other manufacturers.[75] British built aircraft were transferred from BEA (e.g. Trident) and BOAC (e.g. VC10), and in the 1980s the airline operated the Lockheed L-1011.[76] It also operated the DC-10 and Airbus A320-100 through the acquisition of British Caledonian Airways in the 1980s. In August 1998, British Airways placed its first direct Airbus order, for 59 A320/A319s, to replace its own ageing fleet of Boeing 737s and A320-100s.[77] British Airways replaced the L-1011 and DC-10 tri-jet fleet with more fuel-efficient, twinjet, Boeing 767 and 777 aircraft in the 1990s. In September 2007, BA placed its first order for long-haul Airbus jets, consisting of 12 firm orders for Airbus A380s and seven options.[78] The Boeing 757 was withdrawn from British Airways service in late 2010.[79]

The combined International Airlines Group entity, that BA is now a part of, operates over 400 aircraft, carries over 62 million passengers annually, and serves more than 200 destinations.[18] As of Sepetember 2011, the British Airways fleet includes the following aircraft:[80]

Boeing 777-200ER takes off from London Heathrow Airport
British Airways Fleet[81]
Aircraft In Service Orders Passengers[82] Base
F J W M
Total
Airbus A318-100 2 — — 32 — — 32 LCY
Airbus A319-100 33 — — 36 — 77 113 LHR/LGW
— 12 — 113 125
— — — 132 132
Airbus A320-200 40 - — 52 — 83 135 LHR
— 12 — 143 155
— — — 162 162
Airbus A321-200 11 — — 67 — 86 153 LHR
— 12 — 168 180
— — — 188 188
Airbus A380-800 — 12
TBA
 LHR
Boeing 737–400 19 — — 38 — 101 139 LGW
— 10 — 137 147
— — — 153 153
Boeing 747-400 57 — 14 70 30 177 291 LHR
14 70 30 185 299
14 52 36 235 337
Boeing 767-300ER 21 — — 24 24 141 189 LHR
— 134 — 95 229
— 18 — 230 248
— — — 252 252
Boeing 777–200 3 — 17 48 24 127 216 LHR
Boeing 777-200ER 43 — — 40 24 216 280 LGW
— 48 24 203 275 LHR/LGW
14 48 40 124 226 LHR/LGW
12 48 32 127 221 LHR
Boeing 777-300ER 4 4 14 56 44 183 297 LHR
Boeing 787–8 — 8 — 42 51 90 183 LHR
Boeing 787–9 — 16
TBA
 LHR
Total 225 40

In July 2011, the average age of the BA fleet was 12.2 years.[83]

Vickers VC10 G-ARTA, shown in the BOAC livery from the early 1960s.
Concorde G-BOAD, which set the passenger airliner world speed record on 7 February 1996 when it flew from New York to London Heathrow in 2 hours, 52 minutes and 59 seconds, on display at the Intrepid Sea-Air-Space Museum in New York City in December 2005.
Boeing 737–500 G-GFFD at Manchester Airport in January 2007.

Aircraft operated

British Airways Fleet, 1970s–1980s[84]
Aircraft Introduced Retired
Aérospatiale-BAC Concorde 1976 2003
BAC One-Eleven 1974 1993
Boeing 707–400 1974 1984
Boeing 737–200 1974 2001
Boeing 747–100 1974 1999
Boeing 747–200 1977 2001
Hawker Siddeley Trident 1974 1989
Hawker Siddeley HS 748 1975 1985
Lockheed L-1011 TriStar 1974 1999
Vickers VC10 1974 1983
Vickers Vanguard 1974 1975
Vickers Viscount 1974 1982
BAe 146–200 1989 1994
BAe ATP 1989 1994
McDonnell Douglas DC-10 1988 1999
British Airways Fleet, 1990s–2000s[84]
Aircraft Introduced Retired
Airbus A318 2009
Airbus A319 1999
Airbus A320-100 1988 2007
Airbus A320-200 1989
Airbus A321 2004
Boeing 737–300 1988 2009
Boeing 737–400 1990
Boeing 737–500 1996 2009
Boeing 747-400 1989
Boeing 757–200 1983 2010
Boeing 767–200 1993 1996
Boeing 767-300ER 1991
Boeing 777-200ER 1995
Boeing 777-300ER 2010
Dash 8–100 1993 1998
Saab 340 1990 1991

Engine choice

The majority (77%) of the British Airways fleet is either powered by Rolls-Royce or IAE alliance engines, of which Rolls-Royce is a major contributor. The remaining 23% of the fleet is equally divided between General Electric and the CFM International consortium.[80]

British Airways Engineering

The company has its own engineering branch to maintain its aircraft fleet, this includes line maintenance at over 70 airports around the world.[85] As well as hangar facilities at Heathrow and Gatwick airport it has two major maintenance centres at Glasgow and Cardiff Airports.

Recent aircraft orders

The Airbus A380 is due to enter service with British Airways in 2013

On 27 March 2007, British Airways placed an order for four 777-200ER aircraft with an option for four more; the order cost more than US$800 million at list price; BA has stated these are for fleet expansion.[86] BA's first 777s were fitted with General Electric GE90 engines, but BA switched to Rolls-Royce Trent 800s for the nineteen most recent aircraft.[87] This choice has been continued on the four most recent orders.[88]

On 27 September 2007, BA announced their biggest order since 1998 by ordering thirty-six new long-haul aircraft. The company ordered twelve A380s with options on a further seven, and twenty-four Boeing 787s with eighteen options for delivery between 2012 and 2016.[89] Rolls-Royce Trent engines were again selected for both orders with Trent 900s powering the A380s and Trent 1000s powering the 787s. The Boeing 787s will replace fourteen of British Airways' Boeing 767 fleet while the Airbus A380s will replace twenty of BA's oldest Boeing 747-400s and will most likely be used to increase capacity on key routes from London Heathrow, such as New York, Hong Kong, Sydney, Tokyo, and Los Angeles.[90]

British Airways has placed firm orders for 24 Boeing 787 Dreamliners, to replace the fleet's oldest Boeing 767s from 2012

In September 2009, British Airways began a premium service between London City Airport and New York JFK using two Airbus A318s fitted with 32 lie-flat beds in an all business class cabin.[91][92] The service operates under the flight numbers previously reserved for Concorde, BA001 and BA003.[93][94]

On 1 August 2008, BA announced orders for six Boeing 777-300ERs and options for four more as an interim measure to cover for delays over the deliveries of their 787-8/9s. Of the six that have been ordered, four will be leased & two will be fully acquired by British Airways.[95] On 12 January 2009, Willie Walsh stated that the 777 purchase did not indicate a ruling out of the Airbus A350 for BA's fleet renewal programme and "the airline expects to reach a decision towards the end of the year."[96]

Marketing

Branding

Further information: British Airways face advertisement
British Airways' speedbird logo marks the entrance to London Heathrow Terminal 5.

The musical theme predominantly used on British Airways advertising is "The Flower Duet" by Léo Delibes.[97] This, and the slogan "The World's Favourite Airline" were introduced in 1989 with the launch of the iconic "Face" advertisement.[98] The slogan was dropped in 2001, after having been overtaken by Lufthansa in terms of passenger numbers.[99] "Flower Duet" is still used by the airline, and has been through several different arrangements since 1989. The recent version of this melody was shown in 2007, with a new slogan, "Upgrade to British Airways".[100] Other advertising slogans have included "The World's Favourite Airline", "The World's Best Airline", "We'll Take More Care Of You", and "Fly the Flag".[101]

British Airways coat of arms

BA had an account for twenty-three years with Saatchi & Saatchi, who created many of their most famous advertisements, including the influential "Face" campaign; Saatchi & Saatchi imitated thos advert for rival Silverjet in 2007 after BA discontinued their business activities.[102] As of February 2007, BA's advertising agency is Bartle Bogle Hegarty.[103] Online, British Airways purchased the internet domain ba.com in 2002 from previous owner Bell Atlantic, 'BA' is being the company's acronym and its IATA Airline code.[104] In September 2011, BA launched its biggest advertising campaign in a decade, including a 90-second cinematic advert celebrating the airline's ninety year heritage, and a new slogan "To Fly. To Serve".[105]

British Airways is the official airline of the Wimbledon Championship tennis tournament, and the official airline and tier one partner of the 2012 Summer Olympics and Paralympics.[106][107] British Airways was also the official airline of England's bid to host the 2018 Football World Cup.[108]

Liveries and Tail fins

Further information: British Airways ethnic liveries
British Airways Boeing 747–400 with a Utopia fin.

Since its formation in 1974, though to a limited extent until all aircraft were repainted, British Airways' aeroplanes carried a Union Flag scheme painted on their tail fins. The original tail scheme was changed in 1984 as part of a new livery designed by Landor Associates.[109] On 10 June 1997 there was a highly controversial change from the use of the British colours to ethnic logos and abstract world images,[110] such as Delftware or Chinese calligraphy for example. All the designs related to countries on the company's network of routes. This caused problems with air traffic control: whereas previously controllers had been able to tell pilots to follow a BA plane, they were now harder to visually identify because each plane was painted in a range of different colours and colour schemes.[111]

Several people spoke out against the change from the traditional Union Flag Scheme, including the former Prime Minister Margaret Thatcher who covered the tail of a model BA plane with a white handkerchief captured by BBC News cameras.[112] BA's traditional rival, Virgin Atlantic, quickly adopted the British flag along with the slogan "Britain's national flagcarrier".[113] On 6 June 1999, BA CEO Bob Ayling announced that all BA planes would be repainted with the Union Flag, based on a design first used on Concorde.[114]

Loyalty programmes

British Airways Executive Club logo

British Airways operates two loyalty schemes. The Executive Club, featuring multiple tiers, has benefits such as access to special lounges and dedicated 'fast' queues.[115] BA also operates an invitation-only Premier programme, given only by the BA board and has 1,200 members.[116] British Airways operates segregated lounges for passengers travelling in premium cabins and in the Executive Club.[117] First class passengers, as well as Gold Executive Club members, are entitled to use First Class Lounges.[118] Often, at airports in which BA does not operate a departure lounge, a third party lounge is usually provided for premium/status passengers.[119] In August 2011, British Airways announced changes to the Executive Club to maximise integration with the merge with Iberia.[120]

Cabins

Short haul
Short haul Euro Traveller cabin
A Next-Generation Club World seat

UK Domestic is British Airways' economy class on domestic UK flights. Flights into Heathrow are operated by Airbus A320 series aircraft, and flights into Gatwick are operated by Boeing 737 aircraft, which are in a one-class configuration.[121][122]

Business UK operates the same cabin as UK Domestic, but has pre-flight lounge access. Euro Traveller is British Airways' economy class offering on flights from the UK to the rest of Europe.[121] In-Flight Entertainment is offered on 767-300ER and some A320 aircraft.[123]

Club Europe is the short-haul business class on all short-haul flights, except within the UK. This allows for access to business lounges at most airports.[124][125] Since September 2009, Club Europe has seats in a 2–3 configuration on narrow-body aircraft.[126][9]

Long haul

First (rebranded from 'FIRST' in 2009) is the long-haul first class service on British Airways, offered only on Boeing 747 and Boeing 777 aircraft. There are fourteen private "demi-cabins" per aircraft, each with a 6 ft 6 in (1.98 m) bed, a 15-inch (38 cm) wide entertainment screen, and in-seat power. In 2009, British Airways announced a major upgrade and refresh of upgrades.[127][128]

Club World is the long-haul business class on Boeing 767, 777, 747, and Airbus A318 aircraft;[129][130] the cabin features fully flat beds. On 13 November 2006, British Airways launched Next Generation New Club World, featuring larger seats.[9]

World Traveller is the long-haul economy class offered on international flights to destinations outside Europe; offering seat-back entertainment and several complimentary drinks and meals.[121][131][132] World Traveller Plus is the premium economy offering provided on all long-haul aircraft,[121] which offers fewer seats per row, more seat comforts, and power sockets.[133]

Seating policies

Further information: Airline sex discrimination policy controversy

In March 2001, it was revealed that British Airways had a policy of not seating adult male passengers next to children who are sitting by themselves, even if a child's parents are elsewhere on the plane.[134] This led to accusations of sex discrimination, with the company eventually admitting the offence in 2010 during a case brought by Mirko Fischer.[135] The policy was dropped in August 2010 with the airline instead seating unaccompanied minors in a non discriminatory manner near the cabin crew.[136]

In 2001, British Airways was the first carrier to introduce a ten-abreast economy class configuration on the Boeing 777, an aircraft designed for nine-abreast seating.[137] This utilised specially built narrow seats and aisles, and was applied to three GE-engined 777-200ERs used predominantly on Caribbean routes, and occasionally to Florida.[138]

Incidents and accidents

  • On 10 September 1976, a Trident 3B on British Airways Flight 476, flying from London Heathrow to Istanbul collided in mid-air with an Inex Adria DC9-32 near Zagreb, Croatia, resulting in the 1976 Zagreb mid-air collision.[141] All fifty-four passengers and nine crew members on the BA aircraft died. This is the only fatal accident to a British Airways aircraft since the company's formation in 1974.
  • On 24 June 1982, Flight 9, a Boeing 747–200, G-BDXH, City of Edinburgh flew through a cloud of volcanic ash and dust from the eruption of Mount Galunggung, causing extensive damage to the aircraft, including the failure of all four engines.[142] The crew managed to glide the plane out of the dust cloud and restart all four of its engines, although one later had to be shut down again. The aircraft made an emergency landing at Halim Perdanakusuma International Airport just outside Jakarta, Indonesia. No-one was injured.[143]
  • On 10 June 1990, Flight 5390, a BAC One-Eleven flight between Birmingham and Málaga, suffered a windscreen blowout due to the fitting of incorrect bolts the previous day. The Captain suffered major injuries after being partially sucked out of the aircraft, however the co-pilot landed the plane safely at Southampton Airport. The captain, Tim Lancaster, despite the physical trauma he suffered, fully recovered and five months later he returned to duty.[144]
  • On 11 December 2000, British Airways Flight 2069 from Gatwick Airport to Nairobi experienced a hijack attempt whilst flying over Sudan.[147] A Kenyan student with a mental illness burst into the cockpit of the Boeing 747. As three crew fought to restrain the man, the auto-pilot became disengaged and the jet dropped 10,000 feet (3,000 m) with 398 passengers on board. However, with the help from the passengers, the pilots recovered the aircraft, successfully restrained the Kenyan with handcuffs and the plane landed safely.[148] Passengers aboard the plane included English singer Bryan Ferry, urban planner Britta Engstrom, and socialite Jemima Khan.[149]
  • On 19 February 2005, the No. 2 engine of a Boeing 747–400 G-BNLG surged (whereby the airflow through the engine reverses) and suffered internal damage just after take off from Los Angeles on a flight to London Heathrow with sixteen crew and 351 passengers on board.[150] The crew shut the engine down and continued the climb and continued the flight, in line with BA's standard operating procedures for 4 engined aircraft. Because it was unable to attain normal cruising speeds and altitudes, the aircraft diverted to Manchester Airport, England. The United States Federal Aviation Administration had been critical of the Captain's decision and accused BA of operating the aircraft in an non airworthy condition.[151] In June 2006 the UK Air Accidents Investigation Branch recommended that the UK and US authorities review the policy on flight continuation and give clear guidance. This has not happened but the FAA have accepted the United Kingdom Civil Aviation Authority’s determination that the aircraft was airworthy.[152]
The damaged British Airways Flight 38
  • On 17 January 2008, British Airways Flight 38, a Boeing 777-200ER G-YMMM, flying from Beijing to London, crash-landed approximately 1,000 feet (300 m) short of London Heathrow Airport's runway 27L, and slid onto the runway's threshold. This resulted in damage to the landing gear, the wing roots, and the engines, resulting in the first hull loss of a Boeing 777. There were 136 passengers and 16 crew on board. One serious and twelve minor injuries were sustained. The initial report from the Air Accidents Investigation Branch stated that the engines repeatedly failed to respond to commands for more thrust from both the autothrottle system and from manual intervention, beginning when the aircraft was at an altitude of 600 feet (180 m) and 2 miles (3.2 km) from touchdown.[153] In September 2008, it was revealed that ice forming in the fuel might have caused the crash. In early 2009, Boeing sent an update to aircraft operators, identifying the problem as specific to the Rolls-Royce engine oil-fuel flow [heat exchanger] which has since been the subject of a fleet-wide modification programme to prevent recurrences of ice formation in the fuel flow.[154]

See also

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References

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