- Landor Associates
Landor Associates is a
San Francisco-based brand and creative designconsultancy. Founded by Walter Landorin 1941, Landor pioneered many of the research, design and consulting methodologies that are now standard in the branding industry.
Landor's work spans the full breadth of branding services, including but not limited to:
brandresearch and valuation, brand positioning and architecture, naming and nomenclature systems, corporate identityand consumer packaging design, branded environments, writing and digital branding.
With 24 offices in 16 countries, Landor's current and past clients include such brands as
British Airways, Varig, Pepsi, BP, FedEx, Frito-Lay, SGI, Levi's, Japan Airlines, Lucent, Procter & Gamble, Microsoft, Cathay Pacific,Russia's S7 Airlinesand LG Group.
In 1994, the Walter Landor/Landor Associates Collection, ca. 1930-1994 (official title) was established at the
National Museum of American History. It includes business records and personal papers of Walter Landor, oral histories from an archives project, and Landor portfolio materials (including many original designer notebooks).
Landor is part of the media service company
WPP Group PLC.
* [http://www.landor.com Landor.com]
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