British Airways face advertisement

British Airways face advertisement

The British Airways "Face" Advertisement is a television commercial campaign by British Airways in 1989. The commercial was made by advertising firm Saatchi and Saatchi, and is often considered to be a television commercial classic.

Production

The advertisement was produced in the US state of Utah, with thousands of extras participating in the advertisement. Places of production includes Salt Lake City, Lake Powell, and the salt flats near Moab, Utah

Rundown

Viewers first see a group of swimmers swimming, all wearing red clothing. A close-up of one of the swimmer's lips appear, and then, a quick cut into an aerial view of the swimmers walking out of the water in the shape of a human lip.

Afterwards, viewers see a group of people, wearing blue and black, walking on the streets of a city, forming the shape of an eye. And then, a group of people walking on a grassland, forming the shape of an ear. Afterwards, these groups of people (with the exception of the group that formed the ear, perhaps because they will eventually form the face instead) gather on a salt flat, and a scene is shown where people from all walks of life, from all cultures around the world unite together, with the British Union Jack in the background, and British Airways crew members in the midst of it.

The scene then cuts to an aerial view of the face, which smiles and winks. Afterwards, the face turns into the impression of the globe.

The sound track is Yanni's Aria.

Versions

There are three versions of the commercial. One is the original version, which was recut into another version around 1994 because new uniform was introduced for British Airways crew member. Another version was aired during Christmas, where the ending was replaced with a child hugging Santa Claus and a cut into a view of Earth from space.

Honours

The ad is often considered to be a British Airways Classic, and it is ranked 62 on the 100 Greatest TV Ads programme aired by Channel 4

External links

[http://www.youtube.com/watch?v=jxs106rp5RQ BA "Face" Commercial on YouTube]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • British Airways — For the 1930s airline of similar name, see British Airways Ltd. British Airways …   Wikipedia

  • Ryanair — For the unrelated American passenger airline, see Ryan International Airlines. For the unrelated American cargo only airline, see Ryan Air Services. Ryanair IATA FR …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • Australia — /aw strayl yeuh/, n. 1. a continent SE of Asia, between the Indian and the Pacific oceans. 18,438,824; 2,948,366 sq. mi. (7,636,270 sq. km). 2. Commonwealth of, a member of the Commonwealth of Nations, consisting of the federated states and… …   Universalium

  • Air New Zealand — IATA NZ ICAO ANZ Callsign NEW ZEALAND …   Wikipedia

  • List of Mr. Bean episodes — This is an episode guide for the television series Mr. Bean, starring Rowan Atkinson, which ran between 1 January 1990 and 15 November 1995. Contents 1 Mr. Bean 2 The Return of Mr. Bean 3 The Curse of Mr. Bean …   Wikipedia

  • P. J. O'Rourke — Photo courtesy of the Cato Institute Born Patrick Jake O Rourke November 14, 1947 (1947 11 14) (age 64) …   Wikipedia

  • De Wolfe Music — is the originator of what has become known as production music as it was established in 1909 and began its recorded library in 1927 with the advent of Talkies .[1] The library consists of over 80,000 tracks, all pre cleared for licensing and… …   Wikipedia

  • Advance-fee fraud — African sting An advance fee fraud is a confidence trick in which the target is persuaded to advance sums of money in the hope of realizing a significantly larger gain.[1] Among the variations on this type of scam are the Nigerian Letter (also… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”