Top Up TV

Top Up TV

Type	Limited Company
Industry	Media
Founded	March 2004
Key people	David Chance, Nick Humby
Products	Set-top boxes with card slot to receive the content
Website	www.topuptv.com

Top Up TV is a pay television service in the UK launched in March 2004, operating on the digital terrestrial platform. The aim of the service isto "Top Up" Freeview customers by providing additional channels and services.

Today, the service offers a variety of content from various providers such as Warner, Cartoon Network and UKTV and more, called 'TV Favourites', premium movies from NBC Universal through PictureBox Movies, all of which are through a on-demand basis. There is also live premium sports available, including ESPN, Sky Sports 1 and Sky Sports 2. Top Up TV can be received by a DTR with a built-in card slot for Top Up TV, or a TV with a built-in card slot.

TV Favourites (Top Up TV Anytime)

Launched in December 2006 as Top Up TV Anytime, the service offers on-demand content from many channels. In 2009, Top Up TV Anytime was rebranded as TV Favourites, as Top Up TV no longer needed the Anytime brand to differentiate its on-demand service from its previous linear service. However, the term Top Up TV Anytime is still very frequently used.

The service is only accessible through a Top Up TV DTR, content is available by pressing the Top Up TV button on the remote whilst watching a live TV channel or perusing the EPG.

Over time, channels like LIVING and UKTV Style were phased out, replaced by programmes direct from their such as BBC, Warner Bros. Television and Disney. The channel icons displayed on the Top Up TV EPG changed from being the logo of their respective channel in favour of a uniformed Genre list. Despite the recent loss of key providers such as the BBC and the Discovery Channel, the service continues to broadcast.

Comedy/Drama

• GOLD
• Warner TV (Warner Bros.)
• TV Box (NBC Universal)
• US Drama (ABC)

Factual

• Crime & Investigation
• National Geographic Channel
• History Channel
• Home

Kids

• Disney Channel

Previously, Animal Planet, MTV, Paramount Comedy, Toonami, CN Too, TCM, Syfy, Life and Times, Sports Xtra, Hallmark Channel, LIVING, Discovery Channel, Discovery Real Time, BBC Programmes, Nickelodeon , CBS, Boomerang, Cartoon Network offered programming on demand through Top Up TV but was later discontinued due to merging with its main channel or discontinued carriage. Setanta Sports 1 was also available until the channel went into administration and subsequently closed down. British Eurosport offered both on a live and video on demand basis was also available but was discontinued. All BBC services carried on TV Favourites closed on 31 August 2011.

PictureBox

Main article: PictureBox Movies

PictureBox is a premium movies service which 28+ movies are downloaded to the subscribers Top Up TV Freeview+ Box every night for a monthly fee. Movies offered are from the NBC Universal library. Seven films are availiable at any one time, with titles being refreshed nightly. The service launched in October 2006 and was the first premium add on available to Top Up TV customers. Top Up TV was the first platform in the world to host the service along with its TV programmes spin-off TV Box.

Premium Sports

ESPN

Main article: ESPN UK

ESPN is a premium sports channel offering Premier League football amongst other sports for a monthly fee. The channel can be accessed through a conditional-access module (CAM), set top box with a slot, an IDTV with a slot or through a Top Up TV Freeview+ box. The channel is also offered by BT Vision. It is the replacement for the defunct Setanta Sports 1 channel which went into administration and was closed. Because this channel timeshares with the downloads for the TV Favourites service, it is currently barred from broadcasting 24 hours a day.

Sky Sports

Main article: Sky Sports

Sky Sports 1 and 2 were also offered as of 2 August 2010 as Ofcom's pay TV review saw the channels be offered under a wholesale must offer (WMO) agreement which effectively forces BSkyB to offer these channels to its competitors. Using capacity which BT secured and uses to offer the same channels to its BT Vision Subscribers, Top Up TV now also offers these two channels to its subscribers which officially launched on 2 August 2010. Top Up TV have been able to offer Sky Sports 1 & 2, and ESPN via a conditional-access module from October 2011.^[1] This is possible only via CI+ compatible IDTVs and set-top boxes.

Equipment

Top Up TV offers its services over a range of devices. The Top Up TV Freeview+ DTR's offer all services from Top Up TV. All Top Up TV Set-Top Boxes and CAM's allow access to ESPN whilst the CI+ CAM and approved Set-Top Boxes allow viewers to subscribe to Sky Sports and ESPN UK. A viewing smartcard (viewing card) is used to unlock customers services. Top Up TV uses the Nagravision Merlin (NagraVision 3) encryption since a card swap in 2008. Previously programmes were encrypted by MediaGuard SECA2, a more secure version of the encryption system of previous digital terrestrial incumbent ITV Digital. All Top Up TV Set Top Boxes and DTR's have are required to have at least an 8-day EPG, similar to the requirement for normal Freeview boxes.

Top Up TV Freeview+ box (DTR)

Main article: Thomson DTI 6300-16

A range of Top Up TV Freeview+ Digital TV recorders, also known as DTR's, automatically records programmes broadcast overnight, which the user can then watch on-demand. The first generation box was manufactured by THOMSON – Thomson DTI 6300-16 the containing a 160GB HDD. Higher capacity boxes were introduced later on with the THOMSON DTI 6300-25 effectively the Thomson DTI 6300-16 with a 250GB HDD. Different manufacturer's equipment such as LUXOR, BUSH, SHARP, WHARFEDALE and a new THOMSON box are available from retailers such as Argos and ASDA. These newer boxes contain varying degrees of capacity ranging from 160GB to 500GB. Top Up TV DTR's are no longer availiable to buy directly from Top Up TV.

Included in the packaging is a Top Up TV bespoke remote control and SCART lead, a signal improvement kit, an RF lead and a power cable. Printed materials include the Top Up TV welcome pack, a remote control codes guide and an instruction manual. The rear of the box has two SCART sockets, two tuners, an S-Video output, analogue phono output and Digital Audio output. It features a powered but functionless USB port on the front or rear of the DTR.

Set-Top Box (STB)

Initially, Top Up TV made use of set-top boxes with viewing card slots to offer a linear pay TV service. At launch, only ex-ITV Digital boxes were available, however new boxes were soon produced, bearing the"Top Up TV Ready" logo. Since the unavoidable move towardson demand, the live channel hours were reduced and eventually closed.

All previous Top Up TV Ready Set-Top Boxes with viewing card slots, are nowadays, only able to receive ESPN. With the launch of Sky Sports in 2010, BSkyB has insisted that the viewing smart card must be paired to the set-top box. Whilst Top Up TV Freeview+ DTR's have this facility using the CAN number, few other set-top boxes have this facility and must be approved by Top Up TV. These approved boxes currently include the i-CAN Freeview HD Box, the Top Up TV T215 and Sagem IDT68 and IDT72.

Conditional-access module (CAM)

A conditional-access module can be inserted into a CI slot mostly found on modern IDTV's to enable decryption of encrypted services. Whilst Top Up TV offers a branded CAM only ESPN can be received. This is due to BSkyB having concerns with the security of these modules meaning Sky Sports 1 and Sky Sports 2 are not available.

CI+ CAM's were due to become available to overcome such security concerns, offering access to Sky Sports and ESPN from August 2011, but there were delays to the launch due to Top Up TV having difficulties trying to identify compatible devices. These devices finally appeared in October 2011^[2].

History

The company was founded by two former BSkyB executives, David Chance and Ian West. Top Up TV is 20% owned by Channel 5 who took a stake in 2005, its Financial Officer is Nick Humby from Manchester United. Top Up TV's management team currently consists of Nick Markham as chief executive officer, Matt Seaman as chief operating officer, Nick Humby as chief financial officer and Simon Dore as chief technical officer. During 2006, Top Up TV restructured which saw the original company liquidated under Members voluntary liquidation under the name Minds1. The owner of Access Industries, Len Blavatnik, is said to have purchased a 70% stake in January 2007.

According to the official Registre de Commerce et des Sociétés of the Grand Duchy of Luxembourg, the most recent accounts lodged by Top Up TV Europe S.a.r.l. in 2010 indicated costs of €38 million, debts of €23 million and ongoing losses of €21 million.^[3][4]

2004-2006: Launch and early years

Top Up TV, as Newincco 166 Ltd, attempted to make an application for the multiplex licence bid for multiplex D on the DTT service in 2002 as a joint application with Carlton, Granada and Channel 4, trading as the Digital Terrestrial Alliance (DTA). The company were prepared to offer a "viable" and "lite-pay" service, which would have provided a large number of free to air channels and a few pay-TV ones.^[5] The bid was unsuccessful, and the licence was instead awarded to the BBC, BSkyB and Crown Castle, which later became National Grid Wireless.

After the turn-down of a multiplex bid, Top Up TV turned to public service broadcasters Channel 5 and Channel 4 to gain capacity on the platform. On multiplex A, Top Up TV were granted four long-term streams (one of which previously hosted TV Travel Shop), and on multiplex 2, were granted one short-term stream from Channel 4. They came up with a time-shared system which allowed 10 pay-TV channels to be broadcast in the space of five television streams, two of which were allotted "empty" space, which later became ABC1 and Teachers' TV. The sixth stream was used as a temporary measure (as of the short-term contract with Channel 4), and hosted pay-per-view channels Xtraview and Red Hot.

Top Up TV focused less on the premium services which were prominent of ITV Digital prior to 2002. By 2005, eleven channels were available on the service but were all timeshared. Overnight this dropped to as few as two channels (from the main package), in order to make space for premium adult entertainment channels.

From its launch in 2004, Alice Beer ran an Information Programme viewable by the channel placeholders and the Top Up TV Sampler channel at the time about the service. From March 2004 Top Up TV provided a package of 10 timeshared TV channels, this was joined by an eleventh in 2005: UKTV Gold, UKTV Style, UKTV Food, Discovery Channel, Discovery Home & Leisure, TCM, E4, Bloomberg, Cartoon Network and Boomerang. In 2005 British Eurosport replaced E4 and Toonami joined the line-up. Discovery Home & Leisure was rebranded Discovery Real Time. In its first year of operation, the company made losses of £7 million. It is expected^{[by whom?]} that this will fully close down in favour of Top Up TV Anytime.^{[citation needed]} The original service broke even at 250,000 subscribers according to some sources around the Time Top Up TV Anytime was announced. This figure fell significantly short of the claimed potential subscriber numbers of 650,000 as set out in the original Freeview Plus proposal document, however this is due to the differing market in 2004 and increasing temptation from Sky, who acquired ITV Digital's customer details and Cable TV companies.

Top Up TV provided additional services such as Xtraview which offered Top Up TV Channels on a per day basis but closed down after Channel 4 wanted the stream back for its own use. This was replaced by Top Up TV Pay As You Go which since closed. Top Up TV Active was an interactive advertising service that replace the off-air MHEG screens on Channel 107, it also featured an audio version of QuizWorld.

Since 9 February 2007, all but 2 live channels on the service have been replaced with the push video on demand service. However, premium sports can still be accessed on a live basis. The Xtraview access control system is still in use today for TelevisionX.

2006-present: On-demand and premium sports

On 30 August 2006 Top Up TV announced that it was to launch a new service known as Top Up TV Anytime. The new service required a Top Up TV Anytime DTR, effectively digital terrestrial television recorder which allows access to on demand and encrypted channels. The original service, since Anytime's launch, has been mostly phased out, having been reduced to 2 live non-sport channels, G.O.L.D. and Home, and it is probable that it will be replaced by TV Favourites completely (with the exception of premium sports) sometime in 2012. Existing channels of the original service at launch closed down or had their hours reduced before being phased out completely. Existing channels along with new channels such as Living and Disney Channel joined the new service and began offering content on an on demand basis. PictureBox Movies launched as a premium movies add-on in October 2006. ^[6]

In 2009 Top Up TV Anytime was rebranded into TV Favourites, spawning PictureBox and the newly launched ESPN into viewing packs available as part of TV Favourites or available separately. Monday 2 August 2010 saw Sky Sports 1 and Sky Sports 2 launch through Top Up TV. ^[7]

Originally, four streams were used to distribute the TV Favourites service, but the fourth stream was taken off air on 11 January 2010. The third stream was pulled from air roughly ten months later. The first stream under the name of "Top Up TV Anytime 1" in the EPG timeshares with ESPN, and the second stream under the name of "Top Up TV Anytime 3" in the EPG timeshares with Home, G.O.L.D., and Television X.

See also

• Freeview
• BT Vision
• YouView

References

1. ^ [1] DigitalSpy
2. ^ [2] Top Up TV
3. ^ Actualités Registre de Commerce et des SociétésTop Up TV S.a.r.l. Annual Accounts, 14 September 2009
4. ^ Up TV S.a.r.l. Annual Report.pdf TopUp TV Finance Statement 2010 Wikisend
5. ^ Freeview Plus - Executive Summary Ofcom
6. ^ [3] DigitalSpy
7. ^ [4] DigitalSpy

External links