- BT Vision
company_name = BT Vision
company_type = Pay TV and Download Service
foundation = 2006
location = flagicon|GBR
industry = Media & Telecoms
products = Pay TV services
homepage = [http://www.btvision.bt.com btvision.bt.com]
BT Vision is a service provided in the
United Kingdomsupplied by BT Retail. It provides digitalterrestrial television channels using a Freeview decoder and on demand film, TV, sport, kids and music programming delivered via broadbandthrough a hybrid DTT/IP/PVR set top box and soon through Xbox 360IPTV. BT Vision is an example of telecommunication convergence.
Launch of BT Vision
BT Vision was launched on 4 December 2006. [ [http://www.btplc.com/News/Articles/ShowArticle.cfm?ArticleID=aefe3bbc-65cd-4bf0-9e63-7d6bb6aee1c6 "BT Vision - passing you the control"] , BT Group news release, 4 December 2006, retrieved on 2 June 2007] Initial reaction by the industry was positive although there was some criticism that set up costs were expensive and it was noted that BT Group were entering a competitive market. [ [http://news.bbc.co.uk/1/hi/technology/6213960.stm "Hi-tech world assesses BT Vision"] , BBC new report, 6 December 2006, retrieved on 2 June 2007.] In May 2007, BT Group launched a national advertising campaign for this service. [ [http://www.btplc.com/News/Articles/ShowArticle.cfm?ArticleID=3b30ad56-aca5-49be-a286-c452cbe8cfc2 "BT Vision unveils national advertising campaign"] , BT Group news release, 10 May 2007, retrieved on 2 June 2007.] The aim was to attract "hundreds of thousands" of customers by the end of 2007 and 2-3 million in the medium term. [http://www.btplc.com/News/Articles/ShowArticle.cfm?ArticleID=eba64c3a-a6b7-4922-b29e-b231897580c0 "Multi-million pound campaign to promote Britain's most flexible digital TV Service"] , BT Group new release, 10 May 2007, retrieved 2 June 2007.] BT Vision provides digital TV channels using a Freeview decoder. A digital television recorder enables 80 hours television programmes to be recorded while films, TV programmes and sports events can be viewed on demand via broadband. The service is described as providing a range of on demand content without compulsory subscriptions. However, a BT broadband connection with a guaranteed line speed is required. A self-install version and a technician install version of BT Vision are available. [ [http://www.btvision.bt.com/vision/whats_btv/whatitcosts.htm Pay Per View TV | BT Vision ] ]
In January 2008 it was announced that the Microsoft
Xbox 360will be able to download and view BT Vision video content, [ [http://news.bbc.co.uk/1/hi/technology/7178661.stm BBC NEWS | Technology | Xbox will host BT's TV service ] ] and that Motorolawould supply the next generation of BT Vision box. [ [http://www.iptv-watch.co.uk/08012008-motorola-secures-deal-with-bt-vision.html Motorola secures deal with BT Vision ] ]
BT Vision Music
BT has agreed deals with:
*Planet Rock. Who provide a range of music videos, concerts and music documentaries on demand. The concert programming covers a wide variety of genres including rock, pop, urban and ‘alternative', jazz and opera.
BT Vision Film
BT Vision has signed deals with the following studios to provide classic movies and the latest blockbuster films:
Buena Vista International( Disney)
Walt Disney Pictures
Pixar Animation Studios
All films are available on a pay-per-view basis.
BT Vision Sport
BT won the rights to carry 242 same-day (but not live)
FA Premier Leaguefootball matches per season. The three year deal covers the 2007-8, 2008-9 and 2009-10 seasons. BT has acquired the rights in a joint bid with BSkyB. BT Vision also have the right to offer on demand coverage of 125 matches each season from the Football League and Carling Cup. These matches are available from midnight the day after the game is played.
In addition to the football above, BT Vision is building an archive of classic sports events from classic Wimbledon tennis to World Title boxing.
All of this on demand sports content is available on a
pay per viewbasis, without the need for an upfront television subscription. Alternatively, customers can take a monthly viewing package allowing them to watch as much content as they like.
As of August
2007 Setanta Sportsjoined the line up on BT Vision, using digital terrestrial through a smart card, offering Live Barclays Premiership and Clydesdale Bank Premier League games, as well as other sporting events such as US PGA Tour Golf and Magners League Rugby.
BT Vision Sport intends to encourage the inscription of customers who do not wish to pay a high monthly subscription for sports. [ [http://news.independent.co.uk/business/news/article2776196.ece BT Vision to challenge Sky's grip on live football - Business News, Business - Independent.co.uk ] ]
BT Vision TV & BT Vision Kids
The History Channel
CBS Paramount Television
National Geographic Channel
*Fireworks / Paranormal Media
* Channel 4 on Demand (4oD)
* BBC on Demand. From late May 2008, BT discontinued free access to BBC TV replay, instead requiring Vision users to take out a £3 a month subscription.
* Demand Five. From early October 2008, BT have added Five to their £3 Replay package.
British Telecom(BT) was privatisedin 1984 it was barred from providing television broadcasts over its telecommunicationnetwork, which meant that it was not possible for BT to provide a cable televisionservice. The ban was designed to protect the new smaller telecommunications companies and the small cable television networks in the United Kingdomas it was felt that BT had an unfair advantage because its pre-privatisation monopolymeant that its equipment was already installed in virtually every home and business in the United Kingdom. In January 2001, the ban was lifted. [ [http://news.bbc.co.uk/1/hi/business/1354686.stm "BT to begin broadcasting"] , BBC news report, 27/5/2001, retrieved on 2 June 2007.]
The BT Vision Box, technically known as STB (Set-Top Box) is a rebranded Philips DIT9719 operating
Microsoft Mediaroomsoftware, and requires the BT Home Huband BT Broadbandinternet. However, apart from Broadband and BT Home Hub, the intended user should be provisioned for BT Vision Service.
The set-top box is connected to the hub via an ethernet cable either connected directly to the BT Home Hub, or to one of a pair of Comtrend UPA (Universal Powerline Association) compliant Ethernet adapters. The Comtrend UPA adaptors use the mains wiring in a house to create an ethernet network. A second adaptor is plugged into the mains and connected to the BT Home Hub via an ethernet cable. These plugs are provided as part of the BT Vision package. Additional Comtrend adaptors are available from BT so that a local area network can be created in the users home.
In addition to Freeview broadcasts, customers can choose from a variety of "paid-for" content, which is delivered on-demand via their broadband connection.
Operating Systemin the STB (Set-Top Box) is Microsoft WindowsCE
Only one Set-Top Box can be used at a time to connect to BT Vision using a single Home Hub / Broadband Line.
Top Up TV
* [http://www.btvision.bt.com/ BT Vision] , official site.
* [http://sport.btvision.com/ BT Vision Sport] , BT Vision Sport
* [http://www.dunningeleyjones.com/btiptv.html Dunning Eley Jones] , Design agency responsible for the BT Vision visual identity.
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