:"This article deals with the ITV1 brand name as it is broadcast at present. For information on the UK-wide ITV network and its programmes see ITV."Infobox ITV franchisee
name = ITV1

based = London (playout) National transmission; adverts and regional programming on Central, Carlton, LWT, Anglia, Meridian, HTV and Westcountry
Leeds (playout) adverts and regional programming on Border, Granada, Yorkshire and Tyne Tees
area = flagicon|England England,
flagicon|Scotland Southern Scotland,
flagicon|Wales Wales,
flagicon|Isle of Man Isle of Man and Channel Islands
owner = ITV plc
Also used by Channel Television Ltd
airdate = 11 August 2001
One of ITV1's idents, first aired in November 2006
captionb =
closeddate =
replaced = Anglia, Border, Carlton, Channel, Granada, HTV, LWT, Meridian, Tyne Tees, Westcountry, Yorkshire
replacedby =
website = []

ITV1 is the generic brand used by twelve franchises of the ITV Network in the England, Wales, Southern Scotland, Isle of Man and the Channel Islands. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their eleven regional companies. ITV1 replaced these regional brands completely in October 2002, before Granada and Carlton merged to form ITV plc in 2004. The brand is also used by the non-ITV plc owned Channel Television. The ITV1 brand, however, should be distinguished from the UK-wide ITV, of which ITV1 forms a large proportion.


Following the creation of the Television Act in 1954, the establishment of a commercial television service in the UK began.

The "Independent Television" service was made up of regions, with each region run by different companies. The three largest regions (London, the Midlands and the North of England) were subdivided into weekday and weekend services, with a different company running each. ITV existed in a region-heavy form from its inception to the 2000s, although the switch was gradual.

ITV1 became the generic on-screen brand name used by the twelve franchises of the ITV Network in the United Kingdom. The brand was introduced in 2001 by Carlton- and Granada-owned franchises, initially used alongside the local regional name. However, it became the sole on-air identity in 2002 when the two companies decided to create a single unified playout of the channel, with regional references only used prior to regional programming. Carlton and Granada went on to merge in 2004, creating ITV plc which now owns eleven of the fifteen regional ITV licences.

The ITV1 name was only used in England, Wales, Southern Scotland and Isle of Man until Channel Television adopted the name in January 2006, bringing it to the Channel Islands. It should be noted, however, that as national continuity is often used on Channel Television, ITV1 national branding had been seen on the station for several years previously.

The franchises that use the ITV1 brand are Anglia Television, Border Television, Carlton Television, Central Independent Television, Channel Television, Granada Television, HTV, London Weekend Television, Meridian Broadcasting, Tyne Tees Television, Westcountry Television and Yorkshire Television.

HTV is the only exception using the name "ITV1 Wales" at all times for the Welsh part of its broadcast area, as it has a higher regional commitment. Non ITV plc-owned franchises on the network generally do not refer to the ITV1 name.

The companies which represent ITV1 produce programming under the ITV Productions and Granada brands.

Recent developments

ITV plc Chairman Michael Grade announced a significant revamp for ITV1 in 2007. The first changes began in January 2008 with a new line-up as well as the revival of News At Ten with Sir Trevor McDonald.

High definition broadcasts from ITV1 are planned to launch on digital satellite in the spring of 2008, ITV plc confirmed on 12 September, 2007. ITV plans to spend £10m during 2008 on the launch of ITV1 HD. [cite news
title = HD version of ITV1 to launch next Spring
publisher = Digital Spy
date = 12 September, 2007
url =
accessdate = 2007-09-12

Corporate unification

ITV1 was formed by the unification of eleven of the ITV licenses. The Broadcasting Act 1990 changed many of the rules regulating the ITV Network, which most notably relaxed franchise ownership and hours of production. However as far back as 1974, Yorkshire Television and its North East neighbour, Tyne Tees Television, formally created Trident Television, a merged entity of the two companies. By 1981 due to regulation, the company was forced to de-merge, however they resumed their alliance in 1993 as Yorkshire-Tyne Tees Television, which therefore owned the two franchises and integrated the two company's assets more than its predecessor. However, the intense race to own more of the ITV Network began in 1994 when Carlton Communications, the owner of London weekday broadcaster Carlton Television, took control of Central Independent Television in the Midlands. Literally days afterwards, Granada plc, owner of Granada Television of the North West purchased London Weekend Television. Meridian's owner, Mills and Allen International, then went on to purchase Anglia Television in the same year, before merging to become United News and Media (UNM) in 1995. UNM then went on to purchase Wales and West broadcaster, HTV in 1996, while Carlton purchased Westcountry Television later that year. Granada then agreed a deal to take over Yorkshire-Tyne Tees Television in 1997, giving the broadcaster access to both Yorkshire and North East franchises.

There was no movement in the take-over of franchises until 2000 when Border Television and all of its radio assets were sold to Capital Radio Group, who consequently sold the television broadcasting arm to Granada Media Group. Granada then went on to purchase all of UNM's television interests (including its ITV franchises), which brought Meridian, Anglia and HTV into its power, however due to regulation Granada was forced to sell HTV to Carlton. By this time, all of the franchises in England and Wales were owned by either Carlton or Granada.

In 2004, Granada plc officially merged with Carlton Communications, creating ITV plc, although it was a takeover by Granada in effect.

Regional variations

ITV1 consists of eleven franchises in England and Wales which broadcast regional news and other local programming to its area. Many franchise areas have sub-regions with separate regional news (for example, the Anglia area is divided into Anglia West and Anglia East).

On 6 June, 2006, ITV plc announced that the news operations two of the network's smallest sub-regions, Central South and Meridian's Thames Valley sub-region would merge to form ITV Thames Valley, although regional programming was not affected. The Thames Valley "sub-region" therefore stretches across two franchise areas.

Since 27 October 2002, all ITV plc-owned franchises, regional programming is either preceded or plugged by an oral regional announcement, in the format ITV1 "regional brand", e.g. ITV1 Granada. In English regions up until 13 November 2006, regional names were also superimposed (post-production) on these idents below the ITV1 logo, however this practice has since ceased. ITV Wales remains unaffected and still continues to use dual-branding across all of its on-screen presentation. Despite the lack of regional names on screen, the regional name is usually spoken by the announcer prior to local programmes.

After ITV's unification in 2002, the two London franchises, Carlton Television and London Weekend Television were merged into a single entity, ITV London, while the Wales and West franchise lost its official identity and instead was substituted with ITV Wales and ITV West on-air, with no reference linking the two together.

Although Channel Television have adopted the ITV1 brand on-air, announcements are still referred to "Channel Television". Channel Television is the only franchise not owned by ITV plc to use the brand.

Areas with full ITV1 branding and continuity:

*Part of each of the Central and Meridian regions share a regional news programme

Areas without full ITV1 branding and continuity:

**Channel Television use the ITV1 logo on all idents, promotions, ECPs, etc.
***UTV uses the ITV1 branding from around midnight until the beginning of GMTV daily.

Proposed regional changes

In June 2007, ITV plc executive chairman Michael Grade hinted at a possible re-structure of the ITV regional layout, stating the existence of smaller regional services "no longer makes sense" relative to the regional audience they serve. [cite news
title = Grade hints at ITV region restructure
publisher = Digital Spy
date = 12 September, 2007
url =
accessdate = 2007-09-12
] The move is expected to give ITV plc "greater value for money", however will be subject to Ofcom approval. [cite news
title = ITV close to new regional plan
publisher = Digital Spy
date = 12 September, 2007
url =
accessdate = 2007-09-12

The plan was confirmed in September 2007, and would reduce the number of regional news programmes from 17 to just 9, saving around £35 to £40 million each year. It would affect every ITV plc regional company with the exception of ITV London, ITV Wales and ITV Granada. All sub-regional news programmes would cease, alongside seeing ITV Border's "Lookaround" programme become merged with ITV Tyne Tees' "North East Tonight" programme, ITV Westcountry's "Westcountry Live" merge with ITV West's "The West Tonight" programme and ITV Meridian's "Meridian Tonight" south and south east editions become merged with ITV Thames Valley's "Thames Valley Tonight".

Meridian have already ceased broadcasting the south east edition from its region in Kent both editions are now broadcast together from Hampshire. Pre-recorded sub-regional news is expected to be added to each programme; a practice which has been used by Westcountry since their launch in 1993. Future job losses are currently unknown. [cite news
title = ITV to merge regional newsrooms
publisher = BBC News
date = 12 September, 2007
url =
accessdate = 2007-09-12


From the founding of the ITV Network in 1955, it was known nationally as Independent Television (later ITV) and locally by the regional branding of the local ITV franchise operator.

In 1989, the ITV Association set out a generic presentation package with a new "ITV" logo, which included idents, promotions and general on and off air design, and an edit of this package was designed for each franchise holder. The dual branded idents included a large "ITV" logo, in which the "V" contained part of the franchisee's logo, and written below the logo in a grey capitalised font was the name of the regional broadcaster. However, only half of the regional broadcasters opted to use the package, which had completely failed by 1997.

In 1999, another second common presentation package (once again using dual-branding with the ITV name) was launched, under the theme, "TV From The Heart". Like the 1989 attempt, a version was created for every franchise holder, however it was only taken by nine of the fifteen ITV broadcasters, two of which resorted to other designs, being London Weekend Television, which actually used the look for a year but then adopted a more original look (claiming it "wasn't exciting enough"), and HTV which adopted Carlton's identity when it was purchased by the company in 2001. Carlton, owner of three ITV licenses at the time, did not adopt the generic look and instead used another package designed by Lambie-Nairn, which again followed the "TV from the Heart" theme, however with more emphasis on the Carlton corporate identity.

By 2001, all eleven franchises of England and Wales were owned by either Granada plc or Carlton Communications, and a new common name, ITV1, was launched on 11 August 2001 to coincide with digital channel ITV2. The existing "Hearts" idents were simply re-edited.

However from 28 October 2002, in England, the Scottish/English Border and Isle of Man (where all the franchises are owned by ITV plc), the station dropped regional branding and identification before most programming and adopted a unified national branding of ITV1. In Wales, although the HTV name has been dropped, some regional identification remains in the form of ITV1 Wales. At this time all regional continuity announcers were replaced with a single team of six national continuity announcers. Since the re-brand of 2006, that team has been reduced to just four.

In 2005, ITV plc introduced the new ITV Day brand, used to identify the channel between 9.25am and 5.00pm, replacing "ITV1". ITV Day was treated as a separate entity to ITV1 and featured its own presentation set focusing using the colours of red, orange and yellow and featured scenes of typical "daytime" activities. Promotions were used in a similar format to ITV1, and all daytime programmes advertised within ITV1 hours were branded with the ITV Day logo.

In January 2006, the channel adopted a new on-air look to coincide with the launch of ITV4, designed mainly to improve cross-channel promotion across ITV's multichannel presence. The new logo brought ITV1, ITV2 and ITV3 in line with ITV4's, and had been observed on various billboard ads in the UK when the new identity was first used on-screen on 16 January 2006. The overhaul also put an end to the former ITV Day brand, which was axed in favour of a full-time ITV1 identity.

On 13 November 2006, a new set of idents replaced the previous set which debuted in January, the theme being "alive with colour". The initial set consisted of Beach, Bike, Lake and Market; Basketball and Pavement Art were added later in the year. They were created by Blink Productions for ITV, unlike the old idents which were masterminded by Red Bee Media. The logo remained the same in essence; only the 'itv' lettering was inverted from its previous white state to black, to allow it to stand out against the yellow more. [cite news
title = ITV1 rolls out more idents
publisher = The Guardian
date = 13 November, 2006
url =,,1945157,00.html
accessdate = 2006-06-06

On 3 September 2007, four more idents where added to the set, featuring 'Bubbles', 'Fountains', 'Garden' and 'Windows'.


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