- Yell Group
company_name = Yell Group plc
company_type = Public (lse|YELL)
foundation = 2001
location = Reading,
key_people = John Condron, CEO
industry = Media
products = UK:Yellow Pages, Yell.com, Yellow Pages 118 24 7;US: Yellow Book and Yellowbook.com and in Spain: Paginas Amarillas and PaginasAmarillas.es
revenue = £2,075.1 million (
operating_income = £512.0 million (
net_income = £216.3 million (
num_employees = 13,589 (
homepage = [http://www.yellgroup.com www.yellgroup.com]
Yell Group plc (lse|YELL) is a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media.It is listed on the
London Stock Exchangeand is a constituent of the FTSE 250 Indexof leading UK quoted companies. It is based in Reading in Berkshire, over 40 miles west from London.
The group has its origins in the division of the
privatisedformer British state telecommunications operator BT Group plcwhich produced the UK version of Yellow Pages, and has been an independent quoted company since 2001. It provides paper, online and telephone-based classified directories.
Post Office Telecommunicationsa division of the UK General Post Office, launched the first UK Yellow Pages classified directory in Brighton, Sussex. [citeweb|url=http://www.yellgroup.com/english/aboutyell-yelluk-yellukhistory-19601969|title=Yell.com History - 1960-1969|publisher=Yell.com|accessdate=2008-01-11] Yellow Pages were rolled out across the UK by 1973, [citeweb|url=http://www.yellgroup.com/english/aboutyell-yelluk-yellukhistory-19701979|title=Yell.com History - 1970-1979|publisher=Yell.com|accessdate=2008-01-11] and became the first information provider on Prestel.
The group launched its iconic "
J. R. Hartley" adverts in 1983, and became a separately identified business within the BT Group after BT was privitised in 1984. The red fronted Business Pageslaunched in 1985 in Bristoland South Wales, and the group piloted Talking Pagesin Brighton and Bristol from 1987. [citeweb|url=http://www.yellgroup.com/english/aboutyell-yelluk-yellukhistory-19801989|title=Yell.com History - 1980-1989|publisher=Yell.com|accessdate=2008-01-11] The number for accessing Talking Pages was unified in 1994 to 0800 600 900, and the group launched Yell.com, its internetand now its most public brand, in 1996. [citeweb|url=http://www.yellgroup.com/english/aboutyell-yelluk-yellukhistory-19901999|title=Yell.com History - 1990-1999|publisher=Yell.com|accessdate=2008-01-11]
Due to the dot-com crash of 2001, BT restructured and agreed to sell the now separated Yell.com to
Apax Partnersand Hicks, Muse, Tate & Furstfor £2.14 billion/$3.5 billion, [citeweb|url=http://www.yellgroup.com/english/aboutyell-yelluk-yellukhistory-2000|title=Yell.com History - 2000+|publisher=Yell.com|accessdate=2008-01-11] making it then the largest non-corporate LBO in European history. Yell later bought US directories publisher McLeodUSA for about $600 million, and floated on London's FTSEin 2003.
It started an acquisition program in the U.S. in 1999, and this has continued since it became an independent company. In May 2005 Yell announced that it intended to purchase U.S. directory publisher TransWestern Holdings L.P. from a consortium of private equity houses for $1,575 million (£829 million). Transwestern operated in 25 states and had core positions in
Californiaand Texas. The deal went through later in the year, making Yell's U.S. subsidiary Yellow Book the fifth largest directory publisher in the United States at that time. It has made further small acquisitions since then.
Yell's turnover for the year ended 31 March 2007 was £2,075.1 million. Profit before tax was £248.0 million and net profit was £216.3 million.
In April 2006 Yell agreed to purchase a 59.9% stake in Spanish phone directory firm Telefonica Publicidad e Informacion (TPI) from
Telefonica, and launched a bid for the remaining shares which valued TPI at a total of £2.3 billion (€3.3 billion; US$4.1bn). Since then, Yell has bought further capital and in September 2007 reached agreement with the minority shareholders to acquire the remaining 1.28% of what is now named Yell Publicidad.
In July 2006, Yell [cite web
title =Yell | work =Yellowiki
accessdate =2006-07-12 ] threatened
Yellowikiswith legal action, claiming that people will confuse the two organisations. [cite web
title =Legal threat to wiki listing site
work =BBC News
date =Wednesday, 12 July 2006
accessdate =2006-07-12 ] .
J. R. Hartley- The man featured in many UK Yellow Pages adverts
* [http://www.yellgroup.com/ Official site]
* [http://uk.finance.yahoo.com/q/pr?s=YELL.L Yahoo profile]
* [http://www.yellgroup.com/english/aboutyell-yelluk-yellukadvertisingpromotion-historicadvertisingtelevision Yell:UK page about historic advertisements for Yellow Pages]
* [http://www.youtube.com/watch?v=abt6wGtWVX8 Video of the J. R. Hartley advert on YouTube (1992 version)]
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