Digital UK

Digital UK
Digital UK
Formation 13 April 2005
Type Private company
Purpose/focus Digital switchover taskforce
Headquarters 22 Percy Street, London W1T 2BU
Region served United Kingdom
Official languages English, Welsh
Key people Barry Cox, Chairman
David Scott, Chief Executive
Parent organization BBC, ITV, Channel 4, Channel 5, Arqiva

Digital UK is the body in charge of the digital switchover of television in the United Kingdom.

Digital UK communicates switchover to the public, works with industry to build support for the switchover programme, and co-ordinates engineering work across the UK broadcast network. The company works closely with Ofcom, the communications regulator, and the government Department for Culture, Media and Sport. Digital UK itself comprises marketing, media relations, public affairs and technical departments.

The company was set up as a not-for-profit body at the request of the government and Ofcom, but it is independent from both. Its shareholders are the UK public-service broadcasters (BBC, ITV, Channel 4 and Channel 5) and transmission companies SDN and Arqiva. Most of Digital UK's budget is funded by the licence fee, and the company is formally a subsidiary of the BBC.

Digital UK was formed on 13 April 2005 as SwitchCo,[1] adopting its present name five months later. It is based on Percy Street in Fitzrovia, London. The Chief Executive is David Scott and the chair is Barry Cox.

The company completed the first digital switchover in Whitehaven, Cumbria in 2007, and has since completed the process in Wales and Scotland. England will follow on 26 September 2012. Northern Ireland has not yet started but will finish on 24 October 2012.[2] The organisation is on course to complete the project at least £53 million under budget.[3]




Digital Switchover banner with text saying "Switchover starts here on 21 October"
Digital Switchover banner in Porthmadog, Wales, as seen in September 2009.

Digital UK is responsible for explaining switchover to the public, telling them when it will happen and what they need to do to prepare.

Digital switchover will affect almost every home in the United Kingdom. All of the country's 60 million TV sets have to be able to receive a digital signal as the analogue terrestrial signal is turned off.

In May 2006, Digital UK began a seven-year campaign to inform consumers about switchover. With a budget of £200m, this is the country's biggest ever public information programme - including mailings to every household and an ongoing advertising campaign based on the robot character Digit Al.

Digital UK also provides information to consumers through a website and a telephone helpline (0845 6 50 50 50).

Transmitter work

One of the main reasons for switchover is to allow almost every home to receive a digital signal through their normal aerial - digital terrestrial television, usually known in the UK as Freeview.

Before switchover began, around one quarter of the UK public could not receive Freeview, because the digital signal was broadcast at low power in order not to interfere with analogue television. By switching the analogue signal off it has become possible to increase Freeview coverage. When switchover is complete, 98.5% of UK homes will be able to receive the service.

Extending Freeview involves installing 9,417 transmitters on 1,073 masts across the country between 2008 and 2012. Digital UK is responsible for co-ordinating this work, which is being carried out region by region.

Freeview is only one way to receive digital television: the others are digital satellite (through Sky, or free-to-air systems), cable (through Virgin Media or WightCable) and over a telephone line (through TalkTalk TV in London). Digital UK was established as a "platform neutral" body, meaning that it does not promote any of these services above another.


Digital UK also works with electrical manufacturers and retailers, who together will supply the equipment necessary for all the UK's television households to watch digital.

The company promotes the 'digital tick' logo, a certification mark for the public that identifies TV equipment in stores that will work before, during and after digital switchover.

The Switchover Help Scheme

Digital UK works alongside the BBC-run Switchover Help Scheme, which helps older and disabled people convert one of their sets to digital.


  1. ^ "Industry-funded SwitchCo launches today". DTG. 2005-04-13. 
  2. ^ "Analogue TV signals to end in October 2012". BBC. 2011-10-14. 
  3. ^ "End of an era: Analogue TV to be switched off". Daily Mail. 2011-10-14. 

See also

External links

Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Digital- — Digital …   Deutsch Wörterbuch

  • Digital+ — Saltar a navegación, búsqueda Digital+ es una plataforma de pago de televisión por satélite, que opera en España a través de los satélites Astra e Hispasat. Es propiedad de Sogecable, participada mayoritariamente por el Grupo PRISA. Inició sus… …   Wikipedia Español

  • DIGITAL 21 — Saltar a navegación, búsqueda DIGITAL 21 es Miguel López Mora. Músico, cantante, compositor, productor, arreglista, director de video clips, diseñador y realizador de visuales que desde los ’90 ha trabajado sin parar siendo pionero en España de… …   Wikipedia Español

  • digital — di‧gi‧tal [ˈdɪdʒtl] adjective 1. TELECOMMUNICATIONS digital electronic equipment receives sound and pictures from binary electrical signals (= signals using the numbers 0 and 1): • a digital camera • a recording on digital audiotape 2 …   Financial and business terms

  • Digital 3D — is a non specific 3D standard in which films, television shows, and video games are presented and shot in digital 3D technology or later processed in digital post production to add a 3D effect. One of the first studios to use digital 3D was Walt… …   Wikipedia

  • Digital-S — Digital S, D 9 …   Википедия

  • digital — dig i*tal (d[i^]j [i^]*tal), a. [L. digitals.] 1. Of or pertaining to the fingers; done with the fingers; as, digital compression; digital examination. [1913 Webster] 2. of or pertaining to digits[3]; expressed in digits[3], or using digits[3];… …   The Collaborative International Dictionary of English

  • digital — DIGITÁL, Ă, digitali, e, adj., s.f. 1. adj. Care aparţine degetelor, care se referă la degete. Amprentă digitală = urmă lăsată pe un obiect de liniile de pe suprafaţa interioară a vârfului degetelor de la mână. 2. adj. (Cib (cibernetic).) Care… …   Dicționar Român

  • Digital — Saltar a navegación, búsqueda Digital puede designar: a cualquier cosa relativa a los dedos; a las señales digitales, es decir, aquellas que son discretas y cuantizadas, en términos de la teoría de la información; En otras palabras, un valor… …   Wikipedia Español

  • Digital 5 — Rechtsform GmbH und Co KG Gründung 23. Januar 2008 Sitz Bad Vilbel Leitung Hans Dieter Hillmoth (GF), Kai Fischer (GF) Branche Hörfunk We …   Deutsch Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”