Breakfast television

Breakfast television

Breakfast television (Australia, Ireland, New Zealand and United Kingdom ) or morning show (Canada and United States), is a type of infotainment television program, broadcast live in the morning (typically scheduled between 6:00 a.m. and 10:00 a.m.). Often hosted by a small team of male and female hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents.

The world's first breakfast / morning show on national television is Today, which set the tone for the television genre and began broadcasting on 14 January 1952, on the U.S. television network NBC. Nearly 60 years later, the Today Show still remains number one in the morning rating and since its start many other stations around the world followed NBC's lead and copied their successful format.


Format and style

Breakfast-television broadcast programming normally feature regular television news briefs and information reports on business and the stock market, sports highlights (on occasion), and weather and commuter travel ("traffic" in North American usage) — particularly in the "early half", when the bulk of the workforce demographic is still home. Later in the program, programming will shift to more homemaker-oriented entertainment programming, to reflect a dominantly female demographic. The time in between information segments is normally filled with discussions of major news stories, reviews of the day's papers, and entertainment news — news regarding media celebrities. Morning-show hosts are typically regarded as media personalities, and are likewise often regarded as celebrities.

Despite these programs often being produced by news organizations, their style is geared toward popularity and demographic appeal. Traditionally they are fronted by two presenters (one male, one female) on a sofa surrounded by a warmly colored (but not overwhelming) set.[citation needed]


United States

The first[1] breakfast-television program was Three To Get Ready, a local production broadcast by WPTZ from 1950 until 1952 in Philadelphia, Pennsylvania. Its host was comedian Ernie Kovacs. Although Three To Get Ready (named after WPTZ's frequency of channel 3) was mostly entertainment-oriented, the program did feature some news and weather segments.[1][2] Its success prompted NBC to look at doing something similar on a national basis.[3][4] Following NBC's Today lead with the first breakfast-television program to be aired nationally, many other channels around the world followed and copied their enormously successful format with news. lifestyle features and personality.

CBS has had a seemingly endless rotation of failed breakfast television shows. Though it initially tried to mimic Today when it debuted a morning show in a two-hour format in 1954, one year later, the show was cut to an hour because of the debut of the children's TV series Captain Kangaroo. The network abandoned the morning show in 1957. In the late 1960s throughout the 1970s, the "CBS Morning News" aired a straight one-hour morning newscast that had a high rate of turnover among its anchors. In January 1979 came the innovative "___day Morning" series, which focused more on lifestyle and features reporting; this format, however, was moved exclusively to Sundays after two years, and still airs under the title CBS News Sunday Morning. It was not until the early 1980s that Captain Kangaroo ended its run, allowing CBS to expand its morning show to a full two hours. However, the high rate of turnover among anchors returned. An ill-fated comedic revamp of the show, The Morning Program, took place in 1987. After that, however, came This Morning, which has so far had the longest run of a CBS morning show. This Morning ceded to the current show, The Early Show, in 1999; The Early Show, in turn, will cede to an as of yet unnamed news-oriented program at the end of 2011.

ABC's morning show, Good Morning America, debuted in 1975 as AM America and adopted its current name and format later that year. It has traditionally run in second place (ahead of CBS but behind Today). Since the 1980s, a separate show, Live with Regis and Kelly, has been produced and distributed by ABC's syndication wing, primarily for ABC stations, but produced by ABC's station in New York, WABC-TV. Fox, the last of the "Big Four" networks, does not have a morning show, though the network attempted to transition sister cable network FX's Breakfast Time in the mid 90's to Fox as Fox After Breakfast, to little success. The CW airs the The Daily Buzz for a morning show on its small-market cable-only network; this show is produced by ACME Communications and also airs on other stations outside that network in syndication.

Cable news outlets have adopted the morning show format as well. Fox & Friends and American Morning follow the networks' morning show format on Fox News Channel and CNN respectively. MSNBC's Morning Joe follows a format more reminiscent of talk radio and is the only conservative show in the network's otherwise liberal lineup. Also following the "talk radio on TV" format is Fox Business Network's Imus in the Morning (which itself was aired on MSNBC until 2007) and ESPN2's Mike and Mike in the Morning. The Weather Channel introduced its own morning show, Wake Up With Al, featuring Today weatherman Al Roker, which supplements its regular weather-information program, Your Weather Today.

Local news stations began producing their own morning shows in the 1970s, though more traditional newscasts began taking hold in the late 1980s and early 1990s. They began as one-hour local newscasts airing immediately before the national shows. However, since that time, they have slowly expanded, either by pushing an earlier start time or by adding additional hours on sister stations, thus competing with the network shows. A typical start time for a local morning show was pushed back from 6 a.m. to 5 a.m. over the course of the late 1990s. During the mid-2000s, the addition of hours on sister stations became popular. In recent years, however, the trend of earlier news has returned in the early 2010s, as stations have begun experimenting with 4:30 a.m. and even 4:00 a.m. newscasts in some major markets, pushing local news further into what traditionally is known as an overnight graveyard slot.[5] Some local morning newscasts, which formerly had both softer "morning" musical and graphical packages and lighter news, now resemble their later-day counterparts with hard news coverage from overnight events.

United Kingdom

In the UK, after a six-week trial-run on the regional ITV station Yorkshire Television, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for it, the only national ITV franchise except for news provider ITN. This franchise was awarded to TV-am, a breakfast-television station. However, delays to TV-am's launch meant that the BBC was able to launch its own program, Breakfast Time on 17 January 1983. TV-am, with Daybreak and Good Morning Britain being its flagship programs, launched just two weeks later on 1 February 1983. TV-am found it hard to survive at first because of a format that was starchy and formal compared to the BBC's more-relaxed magazine style and a reliance on advertising income from a timeslot where people were not accustomed to watching television. However, it eventually flourished only to lose its license in 1993 to GMTV, who outbid them. In 2010, ITV plc acquired the 25% stake owned by Disney gaining full control of the station. In September 2010, the full legal name was changed from GMTV Limited to ITV Breakfast Limited, with GMTV closing on 3 September and Daybreak launching on 6 September 2010.

Morning-television shows

The following is a country-ordered list of breakfast-television programs, past and present, with indication of a program's producing network or channel:


  • AM, Antes Del MediodíaTelefe
  • Andando — Channel 8 - Córdoba
  • Bien TempranoChannel 5 - Rosario; Channel 13 - Santa Fe
  • Buenos Días, América — América 24
  • De 7 a 10 — Todo Noticias
  • El Show de la Mañana — Channel 12 — Córdoba
  • Mañanas ArgentinasCanal 5 Noticias
  • MañanerasAmérica
  • Telenueve al AmanecerChannel 9
  • Todo lo que Pasa — Channel 13 - Santa Fe






  • Café Puls — PULS 4, simulcast on ProSieben Austria and Sat.1 Österreich since 2005[clarification needed]


Bosnia and Herzegowina

  • Dobro jutro BiH - BHT 1
  • Dobro jutro svima - Hayat TV
  • Sarajevsko jutro - TVSA



Global - local stations (CICT (Calgary), CITV (Edmonton) and CHAN (Vancouver)) produce their own local morning newscasts called the Morning News
  • All five affiliates air their morning newscasts from 5:30-9:00 am
  • Global Edmonton and Global Calgary each air Saturday morning newscasts from 8:00-10:00 am, and Global BC from 7:00-10:00 am
  • Global BC airs a Sunday morning newscast from 8:00-10:00 am
  • Global Quebec used to air a weekday morning newscast, but it was halted in February 2008


  • Mucho GustoMEGA
  • Pollo en Conserva — La Red

There are other regional morning shows in Chile.



  • Arriba Bogotá — CityTV
  • Día a DíaCaracol TV

Czech Republic

  • Snídaně s Novou — TV Nova


  • DR Morgen (2001–2005) — DR1
  • Go' morgen Danmark (since 1996) — TV 2
  • Vakne up med The Voice (since 2010) — Kanal Fem and The Voice


  • Terevisioon (since 2001) — ETV




  • Sat.1-Frühstücksfernsehen (since 1987) — Sat.1 (program started as Guten Morgen mit Sat.1 and was later renamed Deutschland Heute Morgen)[clarification needed]


  • Good Morning Greece (since 1990) — ANT1

Hong Kong

  • Good Morning Asia — ATV Home
  • Good Morning Hong KongTVB Jade


  • MokkaTV2
  • Ma reggelm1


  • Zúúber (2004-????) — skífan TV (and radio station FM 957)
  • Ísland í Bítið (2004-????) - Stöð 2 and radio station Bylgjan


  7:30 AM
  Tea Toast & Sports
  8:00 AM
  Breakfast News
  8:30 AM
  Breakfast News



  • The Morning Show with Sybil & Martin - TV3


  • The World This Morning (HaOlam HaBoker, Since 2006) — Reshet, Arutz 2
  • A New Day (Yom Hadash, Since 2006) — Keshet, Arutz 2
  • Every Morning (Kol Boker, Since 2004) — Arutz 10
  • Reshet on the Morning (Reshet Al HaBoker, 1996–2006) — Reshet, Arutz 2
  • The Morning Show (Tohnit HaBoker, 1996–2006) — Keshet, Arutz 2
  • Telad Coffee (Café Telad, 1997–2005) — Telad, Arutz 2
  • Good Morning Israel (Boker Tov Yisrael, 1990–2003) — Channel 1




  • Selamat Pagi 1Malaysia - TV1 (1985– )
  • Hello on Two - TV2 (2004-, Monday to Thursday only)
  • Malaysia Hari Ini - TV3 (1994- )
  • The Breakfast Show - NTV7 (2006- )
  • Hot FM AM Krew on 8TV - 8TV (2007-, live studio simulcast of Hot FM's breakfast show)
  • Nasi Lemak Kopi O - TV9 (2008-, Friday to Sunday only)


  • BonġuTVM
  • La Qomna, QomnaNET
  • ONE BreakfastONE



New Zealand


  • Frokost-TV (1983–1993 (Saturdays only); 2001; 2003–2008) — NRK1
  • God Morgen, Norge! (since 1994) — TV 2
  • Morgennytt — (1999–2001; since 2008 — NRK1; 2008–2010 — NRK2)


  • Good Morning PakistanARY Digital
  • Meena Bazaar with Ayesha SanaPTV
  • Morning with FarahATV


  • A Gusto — TVO
  • Debate Abierto — RPC
  • Telediario Matutino — TVO
  • Telemetro Reporta Matutino — Telemetro
  • Tu Mañana — Telemetro
  • TVN Noticias AM — TVN






  • Kawa czy herbata? (Coffee or Tea?) - TVP1
  • Pytanie na śniadanie (A question for breakfast) - TVP2
  • Dzień Dobry TVN (Good Morning TVN) - TVN
  • Wstajesz i wiesz (You Get Up and You Know) - TVN24
  • Poranek TVP Info (Sunrise TVP Info) - TVP Info
  • Dzień Dobry Polsko (Good Morning Poland) - Superstacja
  • Nowy Dzień (A New Day) - Polsat News


  • Bom Dia PortugalRTP1
  • Edição da Manhã - SIC
  • Diário da Manhã - TVI



  • Good Morning (since 1986); called TV-Morning (1986–1996) — Channel 1
  • Russia's Morning — Russia TV Channel


  • Good Morning, Moscow (MTK, 1991–1997, closed because of MTK channel refurbishment (now "3 kanal"), replaced by Mood breakfast show)[clarification needed]


  • Fox i PrijateljiFox TV
  • Jutarnji ProgramRTS 1


  • Good Morning Singapore (早安您好) — Channel 8

South Korea

  • News Plaza (Korean: 뉴스광장) - KBS1
  • Good Morning Korea (Korean: 굿모닝 대한민국) - KBS2
  • News Today (Korean: 뉴스투데이) - MBC
  • Let's Go! Morning Wide (Korean: 출발! 모닝와이드) - SBS
  • News Chulbal (Korean: 뉴스출발) - YTN


Sri Lanka

  • Good Morning Sri Lanka — Channel One MTV



  • Ranný MagazínSTV


  • Raňajojky (discontinued August 2009; will launch new project in cooperation with Fun Radio — TV JOJ



  • Gomorron Sverige used to be known as SVT morgon, Rapport morgon and God morgon Sverige — SVT
  • Nyhetsmorgon used to be known as Go'morron — TV4
  • Vakna med The VoiceKanal 5


  • TV3 - Morning Talk (Thai: เรื่องเล่าเช้านี้) (since 2 June 2003, 6:00–8:30 am)
  • TV5 - Good Morning Siam (Thai: สยามเช้านี้) (since 1 January 2007, 6:00–7:00 am)
  • CH7 - This Morning at Mochit (Thai: เช้านี้ที่หมอชิต) (since 1 June 2009, 6:00–7:45 am)
  • MCOT - Chao Khao Khon Khon Khao Chao (Thai: เช้าข่าวข้น คนข่าวเช้า) (since 1 April 2009, 6:00–8:00 am)
  • NBT - Morning News (Thai: ข่าวเช้า) (since 1988, 6:00–8:00 am)
  • Thai PBS - Morning News (Thai: ข่าวเช้า) (launched 15 February 2008, 6:00–7:30 am)

Some of program are no English name so it will name from Thai instead

Trinidad and Tobago

United Kingdom



The station TV-am ran several programmes (1983–1992) (including Daybreak, Good Morning Britain, et al.) — ITV licensee

United States

  • Locally produced programs featuring a franchise title on affiliates of Fox, The CW, MyNetworkTV, independent stations and associated Big Three television networks (ABC, CBS and NBC)
    • Good Day — Fox's local morning news show format is taken by stations that are either owned and operated by Fox or affiliated with the network (i.e., Good Day L.A. in Los Angeles, California). The program may have a different name in several markets (e.g., Fox 6 WakeUp News on WITI in Milwaukee, Wisconsin), but the format is the same from market to market
    • Good Morning [Region] — used by local ABC affiliates to complement Good Morning America. An earlier variant is A.M. (Region). (e.g., Good Morning Twin Tiers on WENY in Elmira, New York; or AM Buffalo on WKBW in Buffalo, New York)
      • The A.M. name goes back to AM America, ABC's original short-lived morning show in 1975 before the adaptation of ABC affiliate WEWS in Cleveland, Ohio's program Morning Exchange into the future national format for Good Morning America
    • [Station Calls/Branding] Morning NewsTribune Broadcasting's local, morning-news-show format is usually seen on Tribune's CW and Fox affiliates, such as WPIX in New York City, New York; WGN in Chicago, Illinois; KTLA in Los Angeles, California; KCPQ in Seattle, Washington; and WXIN in Indianapolis, Indiana; though this format has also been used on non-Tribune owned Fox and CW stations (e.g.; Fox 25 Morning News on KOKH in Oklahoma City) under a more generic title form
    • [Station Calls/Branding] This Morning - used primarily on CBS affiliates (e.g., CBS 2 News This Morning on WCBS in New York City); it has been used in CBS affiliates' newscasts since prior to the 1999 cancellation of CBS This Morning, which has since been replaced with The Early Show, but the name and format has been sporadically used on non-CBS affiliates. Some CBS stations have renamed their program to The [Branding/Calls] Early Show to match the national title
    • Today in [Region] or [Branding/Calls] Today — used by NBC affiliates to complement Today (e.g., Today in Central New York on WSTM in Syracuse, New York)
    • Wake Up — also used primarily on CBS affiliates, often with the city name after it (e.g., Wake Up Rochester on WROC in Rochester, New York). In the example of WITI's Fox 6 WakeUp News noted above, that station has used the title since 1992 when it was under CBS affiliation, with the program adapting to the Fox local morning format after 1995





See also

Preceded by
Overnight graveyard slot
Television dayparts
4:30 AM – 10:00 AM
Succeeded by
Daytime television

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