Magandang Umaga, Pilipinas

Magandang Umaga Pilipinas
Format	News and features
Created by	ABS-CBN News and Current Affairs
Starring	Julius Babao Christine Bersola-Babao Bernadette Sembrano Anthony Taberna Kim Atienza
Country of origin	Philippines
Broadcast
Original channel	ABS-CBN
Picture format	480i SDTV
Original run	September 2, 1996 – June 22, 2007
Chronology
Preceded by	Magandang Umaga Po
Followed by	Umagang Kay Ganda (weekdays) Salamat Dok! (weekends)

Magandang Umaga Pilipinas (Good Morning Philippines) is ABS-CBN's former early morning show. It started at 5:15am and ended at 8:30am (UTC +8) on weekdays.

History

ABS-CBN management conceptualized the morning show in 1986 when Magandang Umaga Po was still on air. The show started in 1996 as Alas Singko Y Medya (literally means 5:30) premiered with Julius Babao and Panjee Gonzalez. After a few months, Panjee resigned due to her marriage to Eugenio Lopez III, ABS-CBN's current chairman and CEO, and was replaced by Tintin Bersola. After this replacement, the ratings were increasing. But in 2001, the pair left the show to host Talk TV. The show was renamed Magandang Umaga, Bayan until 2002. The same year, the morning program launched a weekend edition that lasted until 2004.

In 2005, it carried the title Magandang Umaga, Pilipinas with new hosts. The show ended on June 2007 because of poor ratings and was replaced by Umagang Kay Ganda, as a customized format for MUP.

Synopsis

The show reports live traffic situations from cars and by air with the ABS-CBN Sky Patrol (Manila and Cebu traffic). The program broadcasts news with ABS-CBN News Patrol; parenting tips with Tintin Bersola, eeather, science and animal trivia with Kuya Kim Atienza, market prices with Winnie Cordero; the latest buzz on your favorite stars with Ogie Diaz, events and "Gimiks" with Lui Villaruz. Bernadette Sembrano broadcasts the first news of the day with Julius Babao and Cheryl Cosim.

The leaner MUP team is made up of a more structured group of hosts who are specialized in their fields. Their roles in the show are more defined as they tackle the topics they are best at. A set of MUP hosts will cater to a wide variety of tastes.

Awards and recognition

• Winner, Best Morning Show & Hosts: PMPC Star Awards for Television (1999–2000, 2003–2007)
• Awarded as Anak TV Seal Awards (2001–2006)

Hosts

Final

• Alex Santos
• Cheryl Cosim (2001–2007; moved to TV5 2010–present)
• Bernadette Sembrano
• Kim Atienza
• Karen Davila
• Julius Babao
• Christine Bersola-Babao
• Lui Villaruz
• Anthony Taberna
• Ogie Diaz
• Aida Gonzalez (1996–2007; moved to UNTV 37 2008–present)
• Winnie Cordero
• Angela Calina

Former hosts

• Panjee Gonzalez
• Mon Ilagan
• Bobby Yan
• Cheri Mercado (2001–2004; moved to TV5 2004–present)
• Pia Guanio (2001–2004; moved to GMA Network 2004–present)
• Bayani Agbayani
• Bianca Gonzalez
• Ryan Agoncillo (2001–2004; moved to ABS-CBN 2001-2010; back to GMA Network 2009–present; TV5 2008–present)
• TJ Manotoc (2004-2007)
• David Charlton
• Franzen Fajardo
• Edu Manzano (2007; moved to GMA Network 2010–present)
• Erwin Tulfo (1996–2005) RPN; (2005-2008) moved to TV5 2008–present)
• Ai-Ai de las Alas
• Mariel Rodriguez
• Shaira Luna
• Claudine Trillo (2001–2005; moved to ABC 2006-2008; NBN/Solar TV/IBC 2007-2010)
• Reema Chanco (2001–2003; moved to Solar TV 2003-2007)
• Chin Chin Gutierrez
• Ira Panganiban (2001–2004; moved to RMN 2007–present)

Production

The collaboration of Jake Maderazo, overall-in-charge of production, Noel Ferrer, executive producer, and Zaldy Bonalos, director, wrap up the new MUP package to the audience.