Mtv3 logo.jpg
Launched August 13, 1957
Owned by Bonnier
Audience share 21,6% (2010, [1])
Country Finland
Broadcast area Finland
Headquarters Helsinki
Formerly called Televisio Suomi
MTV (Mainostelevisio)
(August 1957 - January 1993)
Replaced Kolmoskanava
(January 1, 1993)
Sister channel(s) Sub
MTV3 Fakta
MTV3 Leffa
MTV3 Juniori
MTV3 Scifi
MTV3 Komedia
Digital Channel 3
Thor 3 12.054 GHz H
Elisa Channel 3
DNA Channel 3
Welho Channel 3
The MTV3 broadcasting studio in Ilmala, Helsinki.

MTV3 is a Finnish commercial television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s YLE1 took the lead. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running commercials. Number 3 was added later, when the channel was allocated the third nation-wide television channel and it generally became known as "Channel Three" – Finnish Broadcasting Company’s YLE TV1 and YLE TV2 being the first two – and also to distinguishing it from the later MTV Finland. The channel's logo is a stylized owl, changed to an owl's eye after an image renewal in 2003. MTV3 currently has about 500 employees.



MTV3 started on August 13, 1957, the first commercial television network in Finland, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of YLE. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between YLE, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from YLE and Nokia and MTV programming switched from the YLE frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union.

In 2005 Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova and a share in Urheilukanava) to Swedish Bonnier.


MTV3 broadcasts everyday from 4:00 to 1:30. The opening time 4:00 is like other Uralic countries.[citation needed]

Much of the output of MTV3 is a mixture of Finnish versions of popular program formats and of American and British imports. However, MTV3 has also its own Finnish programming. For example, many of Spede Pasanen's productions were produced for MTV3.

MTV3 did bring the first daily soap operas to Finland, by first showing the American The Bold and the Beautiful, that in 1990s became the most popular show on the channel. In 1999, MTV3 started showing Finnish daily soap opera Salatut elämät.

See also

  • Gladiaattorit (Finnish Gladiators)


  1. ^ Vuosi 2010, Finnpanel, 

External links

  • MTV3 - Official site

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