Silver (TV channel)

Infobox TV channel
name = Silver
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launch = May 26, 2006
closed date =
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owner = NonStop Television
slogan = "Where Movies Shine"
country = Sweden
broadcast area = Nordic countries
headquarters =
former names =
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web = http://www.nonstop.tv/silver/
terr serv 1 = flagicon|SWE Boxer
terr chan 1 = Channel 17
sat serv 1 = Canal Digital
sat chan 1 =
cable serv 1 = flagicon|SWE Com Hem
cable chan 1 =
cable serv 2 = flagicon|FIN LumoTV
cable chan 2 =
cable serv 3 = flagicon|NOR Get
cable chan 3 =
cable serv 4 = flagicon|FIN [http://www.welho.fi Welho]
cable chan 4 =
adsl serv 1 =
adsl chan 1 =

Silver is a movie television channel broadcasting to the Nordic countries broadcasting "quality" movies, "World cinema" and independent films.

The owners NonStop Television applied for a license to broadcast a channel with the working name "NonStop Filmfestival" in the Swedish digital terrestrial network in the autumn of 2005. The government gave the channel a license in February 2006, at the expense of the owner's other movie channel, Showtime Scandinavia. NonStop Filmfestival had to launch before the end of May and Showtime was allowed to continue broadcasting until the new channel started. [cite news|author=Fredrik Svedjetun|title=Stora förändringar för Nonstop - Star får dela plats med Viacom|date=February 23, 2006|url=http://www.dagensmedia.se/mallar/dagensmedia_mall.asp?version=66997|publisher=Dagens Media|accessdate=2007-06-15]

NonStop Filmfestival was named "Silver" in April and could start broadcadting on May 26, 2006 during the Cannes Film Festival. The opening night included "Velvet Goldmine", "Wild at Heart" and "Millennium Hambo". [cite press release|title=Cannes-winners on the new movie channel Silver’s opening weekend|publisher=NonStop Television|date=May 10, 2006|url=http://www.nonstop.tv/corporate/press/CannesWinnersOnTheNewMovieChannelSilversOpeningWeekend.pdf|accessdate=2007-06-15] Initially, the channel was only available in Sweden on the Boxer terrestrial platform and it wasn't available on from any other distributor until April 2, 2007, when it launched on the Swedish Com Hem cable network. [cite press release|title=Premiär för filmkanalen Silver hos Com Hem|publisher=Com Hem|date=March 27, 2007|url=http://comhem.se/press/070327_Silver_ny_kanal.pdf|accessdate=2007-06-15]

In February 2007, it was announced that the channel would launch on the 3 mobile phone platform in Sweden. This launch occurred on April 16 and NonStop claimed that Silver was the first movie channel in Europe to be available on a mobile platform. [cite press release|title=Silver premier as Europe’s first mobile film channel April 16^th|publisher=NonStop Television|date=April 13, 2007|url=http://www.nonstop.tv/corporate/press/SILVER%20TO%20PREMIER%20ON%20MOBILE%20PHONES%20APRIL%2016TH.pdf|accessdate=2007-06-15] On the same day, it was announced that Silver would launch on satellite from Canal Digital in Finland, Sweden, Norway and Denmark on May 1 and that a high-definition version called "Silver HD" would launch on September 1, 2007. [cite press release|title=Film channel Silver launches in standard- and high definition through Canal Digital|publisher=NonStop Television|date=April 16, 2007|url=http://www.nonstop.tv/corporate/press/SILVER%20LAUNCHES%20IN%20SD%20AND%20HD%20THROUGH%20CANAL%20DIGITAL.pdf|accessdate=2007-06-15] After the launch on Canal Digital satellite, it has expanded to other cable networks such as LumoTV in Finland and Get in Norway. [cite news|author=Jørgen B. Hoff|title=Trapper opp digital-tv-krigen|date=June 15, 2007|url=http://www.kampanje.com/medier/article55856.ece|publisher=Kampanje|accessdate=2007-06-15]

References