MTV3 MAX

MTV3 MAX
Launched	November 1, 2006
Owned by	MTV Oy
Audience share	1.0% (2009, [1])
Slogan	Miesten etuoikeus! ("Men's privilege!")
Country	Finland
Replaced	MTV3+ (November 2002 - November 2006)
Sister channel(s)	MTV3 Sub AVA MTV3 Fakta MTV3 Sarja MTV3 Scifi MTV3 Leffa MTV3 Juniori MTV3 Komedia
Website	www.mtv3.fi/max
Availability
Terrestrial
Digital terrestrial	Channel 40
Cable
Welho	Channel 166
DNA	Channel 13

MTV3 MAX is a Finnish pay television channel owned and operated by MTV3. The channel started broadcasting in November 2006 and was originally dedicated to F1 coverage.

History

MTV3+

In November 2002, MTV3 announced the launch of an digital-only channel named MTV3+ for broadcasting mobile games and soap opera re-runs. They were granted a terrestrial minilicense and most of Finland's cable operators carried it.

The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-tv channel with a one-time fee of 20€ (for Formula 1 & SM-liiga, there was also an extra fee of 70€ each). MTV3 used the old minilicense of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.

The channel didn't only focus on sports: also movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.

MTV3 MAX

On November 1, 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours. The channel got replaced by four new pay-tv channels, MTV3 MAX, MTV3 Fakta, Sub Leffa and Sub Juniori.

Sports programming

Motorsports

• Formula 1
• GP2
• GP3
• Formula BMW
• Porsche Supercup
• WRC
• Top Gear
• Fifth Gear
• Documentaries branded as MAX.doc

Ice hockey

• Euro Hockey Tour
• IIHF World Championships (from 2012)
• Finnish national ice hockey team (men, women, U20 & U18)
• Mestis

Contact sports (branded as MAX Fight)

• WWE PPV events
• WWE NXT
• WWE RAW
• WWE SmackDown
• UFC
• It's Showtime
• Fight Festival
• CAGE
• Boxing Night
• Enfusion

Other Programming

Talk shows

• Tonight Show with Jay Leno
• Late Show with David Letterman

Comedy

• The Office
• The Benny Hill Show

Reality

• Dhani Tackles the Globe
• Hell's Kitchen
• Scrapheap Challenge

Fictional

• 24

MTV3's Formula One Team

• Oskari Saari - Provides race commentary for live broadcasts. Matti Kyllönen has previously provided commentary for the hour-long race summary shown on MTV3.
• Erkki Mustakari - Reporter and interviewer as well as occasional co-commentator with Saari (such as replacing Jyrki Järvilehto in 2010).
• Timo Pulkkinen - On-track reporter and interviewer for races. Also occasional commentator for friday practice sessions.
• Mika Salo - Saari's new co-commentator in 2011.

References

1. ^ Sandell, Lena; Lamberg, Anna-Leena (2010.02.03). "Television viewing in Finland 2009". Finnpanel. http://www.finnpanel.fi/lataukset/tv_vuosi_2010_english.pdf. Retrieved 03 August 2011. 

External links

• MTV3 MAX – Official site (Finnish)

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