Ireland AM

Ireland AM

infobox television
show_name = Ireland AM


format = Breakfast News Program
picture_format = 14:9
runtime = 180 Minutes (3 hours)
starring = Co-hosts
Mark Cagney
Sinead Desmond
News
Elaine Crowley
Sport
Aidan Cooney
Weather
Alan Hughes
country= Ireland
network = TV3 Ireland
first_aired = September 1999
last_aired = present
num_episodes =
website = http://www.tv3.ie/programmes.php?action=irelandam

"Ireland AM" is Ireland's only breakfast television programme. The show is broadcast live every weekday morning by TV3.

History

Early years (1999 - 2004)

Ireland AM was launched on 20 September 1999, the first show of its kind in Ireland. It was originally on air from 7a.m. to 9a.m., hosted by Mark Cagney and Amanda Bryam. The show went on air almost a year after TV3 launched, and was seen as an attempt by the station to improve ratings [OUR CHEMISTRY WILL MAKE BREAKFAST GO WITH A BANG' TV3's top new team, Mark and Amanda, reveal their secret. [http://www.highbeam.com/doc/1G1-60161981.html] ] , which up until then had been poor.

Initially the show met a lukewarm response, only attracting 7,000 viewers [GOOD YAWNING; TV3 news for Ireland AM stars.. only 7,000 are watching you. [http://www.highbeam.com/doc/1G1-60292128.html] ] However within six months the show's ratings had improved [SEXY AMANDA TOPS TV BREAKFAST POLL. [http://www.highbeam.com/doc/1G1-61926829.html] ] . But around the same time presenter Amanda Bryam announced her decision to leave, in order to appear on Channel 4's The Big Breakfast. She was replaced in September 2000 by newcomer Emma Buckley, who again did not last and who was replaced by Claire Byrne.

Following years (2004 -present)

In March 2004, Claire left the show in order to replace Gráinne Seoige as the main news anchor on TV3. Byrne was replaced by Maura Derrane, a news presenter on the channel. In October 2005, Mark Cagney was nominated and later won the TV Personality of the Year Award at the IFTAs. After two years as co-host, Maura Derrane left the show in September 2006. She was replaced by television newcomer, Sinead Desmond.

As of 2008, Desmond and original presenter Cagney are the main hosts of the show along with Alan Hughes, Aidan Cooney and Audrey Hughes, who also frequently present segments and interview guests. Elaine Crowley presents news bulletins every half hour, while Laura Bermingham is also a frequent contributor. Today FM's Adelle Mc Donnell has contributed to a section of the show featuring soaps.

Over the years the show has had an extra hour added, and now broadcasts until 10 a.m. each morning. Also "The Best of Ireland AM" airs at different times on Saturday and Sunday mornings, featuring highlights from the weekday shows.

Ireland AM won the 'Favourite TV Show in Ireland' at the TV Now Awards in 2008.

Format

Like most other breakfast television shows, it blends a mixture of news every thirty minutes, interviews and features topics such as consumer affairs, health, politics, gardening, education, finance, food and fashion into a three hour format.

The show is currently sponsored by Dolmio.

ources

External links

* [http://www.tv3.ie/programmes.php?action=irelandam Ireland AM]


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