- TV JOJ
Infobox TV channel
network_
name= TV JOJ
launch=2 March 2002
owner=J&T Media Enterprises
web= [http://www.joj.sk www.joj.sk]
|TV JOJ is a private
television channel inSlovakia owned by J&T Media Enterprises.About TV JOJ
It was launched on 2nd March 2002 as a successor of the TV Global, which was broadcasting since March 2000. TV Joj was built by former head of Czech Republic channel TV Nova, Vladimír Železný, when he was at war with TV Nova’s U.S. investor Central European Media Enterprises (CME). Through Joj, Železný wanted to shake the dominance of CME’s station in Slovakia, TV Markíza, which was enjoying almost 50 percent of the country’s nationwide audience. In its first years on the market, TV Joj woefully failed. Surviving through airing an anemic TV Nova diet, the station was ironically beaten in ratings by TV Nova itself, whose strong signal reached deep into Slovakia.
But in 2004, when CME bought back TV Nova, the Americans had to divest from TV Joj as Slovak legislation forbids a company to own two nationwide TV stations. The Czechs sold TV Joj back to Grafobal. As of 2004, TV Joj somewhat improved its audience and increased its reach from 65 percent of the country to 80 percent in 2005. Behind Grafobal is the Slovak businessman Ivan Kmotrík. His empire encompasses the country’s largest newspaper distributor and retailer Mediaprint & Kapa Pressegrosso, four large printing houses and the advertising agency EURO RSCG Artmedia, among others.
J&T Media Enterprises, a J&T vehicle, bought Mac TV, the holder of the license for TV Joj, from Grafobal Group in January 2007. At the same time, from J&T Finance Group, Grafobal Group received the all-news TV station TA3, becoming the full owner of CEN, the company operating TA3. None of the parties would comment on the transaction’s financial details.
Peter Korbačka, owner of J&T Media Enterprises and partner in J&T, is thrilled with Joj’s “strong position” on the Slovak market, calling it a “very good start-up project.” He also hopes that with Joj, the third largest station in the country in terms of audience share, J&T will start building a strong media business in Slovakia — but it won’t be an easy task.
But still, TV Joj has a long way to go to be a serious competitor to
TV Markíza . It now has an audience share of 18 percent. The largest audience in the country belongs to TV Markiza (37.7 percent), followed by the first channel of the public broadcaster STV-Jednotka (18.2 percent). TV Joj's audience remained relatively stable over the past year, but Czech and Hungarian stations reaching into Slovakia, and the first channel of the Slovak public broadcaster STV, are strengthening their positions on the market, leaving little room for TV Joj to boost its ratings.hows aired on TV JOJ
Other Formats
*
Panelák - daily soap, very successful. Aired in prime time when reachs 30 share%.
* Mafstory - slovak sitcom about mafian clan.
*Don't Forget the Lyrics - singing game showExternal links
* [http://www.joj.sk JOJ official website]
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