The X Factor (UK series 8)

The X Factor (UK series 8)
The X Factor
Series 8
Broadcast from 20 August 2011–present
Judges Louis Walsh
Gary Barlow
Kelly Rowland
Tulisa Contostavlos
Alexandra Burke (week 4)
Presenter(s) Dermot O'Leary (ITV1)
Co-presenter(s) Caroline Flack (ITV2)
Olly Murs (ITV2)
Broadcaster ITV
Finals venue Wembley Arena

The X Factor is a British television music competition to find new singing talent. The eighth series began airing on ITV on 20 August 2011.[1] Louis Walsh is the only judge from the previous series to return, as the other three judges, Simon Cowell, Dannii Minogue and Cheryl Cole, all left to judge other shows. Walsh is joined by Gary Barlow, Kelly Rowland and Tulisa Contostavlos. Dermot O'Leary is presenting the show on ITV, whilst Caroline Flack and series 6 runner-up Olly Murs are co-presenting spin-off show The Xtra Factor on ITV2.

On 4 August 2011, promotional pictures of the judges surfaced across the internet. The next day, an advertisement premiered on[2] For the live finals, The X Factor received new graphics and theme music similar to those already introduced on The X Factor USA. Voting by text message, which had been absent since 2007, has been reintroduced for this series in addition to the premium rate telephone vote.[3]


Judges and presenters

Series 8 judges

Gary Barlow
Kelly Rowland
Tulisa Contostavlos
Louis Walsh

On 5 May 2011, it was announced that X Factor judges Simon Cowell and Cheryl Cole would leave their positions on the judging panel to concentrate on The X Factor USA.[4] On 14 May 2011, Dannii Minogue announced that she would not be appearing on the eighth series either, due to a clash with Australia's Got Talent, another show for which she judges. Of her decision, Minogue said, "During discussions for me to return [to The X Factor] it became clear that unfortunately, this year, The X Factor audition dates in the UK clash with the live shows of Australia's Got Talent during June and July. For this reason I am unable to return".[5]

After Cole and Cowell announced their leave, a number of celebrities were linked to the judging role, including Frankie Sandford of The Saturdays[6] and Alesha Dixon.[7] Cowell confirmed on 9 May 2011 that Gary Barlow of Take That was in talks to become a judge, though his contract was not finalised.[8] Following Minogue's announcement, it was reported that Tulisa Contostavlos from N-Dubz had been in talks with producers to take on a judging role.[5] It was also suggested that Kelly Rowland, formerly of Destiny's Child, was in talks to take a seat on the judging panel, which was later confirmed.[9] On 30 May 2011, the judging lineup was confirmed as Louis Walsh, Barlow, Contostavlos and Rowland.[10][11] Barlow said he was "extremely excited" to work on the show, and hoped to find a global superstar. Contostavlos hoped to "bring something fresh and new to the panel", promising to speak her mind. Rowland wanted an "opportunity to hear a few diamonds in the rough" and said she would be "sternly honest".[11] In week 4 of the live finals on 29 and 30 October, Rowland was unable to attend due to illness and was replaced for these shows by Alexandra Burke, who won series 5.[12]

In March 2011, Konnie Huq, who presented spin-off series The Xtra Factor for series 7, decided to leave because of work commitments.[13] Matt Edmondson, Frankie Sandford, Kimberley Walsh, and series 6 contestant Stacey Solomon were all rumoured to be in the running,[14] but it was confirmed on 31 May 2011 that Caroline Flack would co-present The Xtra Factor with series 6 runner-up Olly Murs.[15]

Selection process

Applications and auditions

The first appeal for applicants for series 8 was broadcast during series 7 on 11 December 2010. For the first time, contestants could upload a video to YouTube.[citation needed] Auditions in front of the judges for series 8 took place in Cardiff, London, Glasgow, Liverpool, Birmingham and Manchester. It is the first time auditions have taken place in Liverpool, and the city replaces Dublin, where auditions were held in 2010. A source from the show said, "There are only so many places we can go for auditions. We went to Dublin last year but we haven't been to Liverpool so we thought we should do it this year. Obviously this is a blow to the Irish contestants but it's only a short hop across the Irish Sea to Liverpool".[16]

The auditions started in Birmingham's LG Arena on 1 and 2 June. They then took place in Glasgow's Scottish Exhibition and Conference Centre on 6 June and continued in Manchester's Event City on 12, 13 and 14 June. More auditions took place at Cardiff's International Arena on 29 June, and at London's O2 Arena on 6, 7 and 8 July, and finished in Liverpool's Echo Arena on 13 and 14 July.[17] The Manchester auditions were postponed from 18–20 May.[18]

London and Birmingham auditions were broadcast during the first episode on 20 August 2011.[19] More of the London auditions, as well as the Liverpool auditions, aired on 27 August 2011.[20] On 10 September, the Glasgow auditions and more from London were shown.[21] More from London, plus the Manchester auditions were broadcast in the 11 September episode.[22]


Bootcamp started on 18 August 2011.[23] The first episode of bootcamp was broadcast on 24 September 2011. It showed 187 acts attend a pre-bootcamp party[24] at a hotel in Croydon,[25] while the judges reviewed their auditions to see if there were some acts they wanted to cut before bootcamp started.[24] They cut 35 acts, leaving 152. The acts were split into 30 groups in which to perform at Wembley Arena, and each group was given one of six songs by the judges: "You've Got the Love", "Breakeven", "Price Tag", "Born This Way", "Forget You" or "Firework".[24] The judges then went on to cut over 80 acts, but called some soloists back, who were asked if they were interested in forming groups. All agreed and were workshopped to see which singers would work well together.[24] They formed six groups.[26] The 61[26] remaining acts were then given the task of learning one song, making it their own and performing it in front of a live audience,[24] the second time bootcamp was open to an audience (the first was in 2009). The judges then chose the final 32 acts, based on these performances. However, they only chose 31 acts, and the final group was made from four members of two groups previously put together by the judges.[26]

Judges' houses

Judges' houses, the final part of the selection process, was filmed in September.[27] Judges were given their categories in late August. Barlow is mentoring the Boys, Rowland the Girls, Walsh the Over 25s, and Contostavlos the Groups.[26][28] Robbie Williams joined Barlow in Los Angeles,[29] Jennifer Hudson assisted Rowland in Miami,[30] Walsh was accompanied by Sinitta in Barcelona,[31] and Contostavlos received help from Jessie J in Mykonos.[32] At judges' houses each act performed two songs for their mentor and his/her guest judge, although only one song was mentioned and shown on the main show, with the other song shown on The Xtra Factor instead.

Sian Phillips was originally selected for the judges' houses, but due to visa issues, she was unable to travel to Miami and was thus replaced by Sarah Watson in the Girls category.[33]

The sixteen eliminated acts were:

  • Boys – Joe Cox, Luke Lucas, Max Vickers, John Wilding
  • Girls – Melanie McCabe, Holly Repton, Jade Richards, Sarah Watson
  • Over 25s – Sami Brookes, Joseph Gilligan, Carolynne Poole, Terry Winstanley
  • Groups – Girl v Boy, The Estrelles, The Keys, The Lovettes

Goldie Cheung, who was initially put through by Walsh, pulled out of the competition at the end of the judges' houses stage, stating that she did not want to be away from her family.[34] She was replaced in the finals by Sami Brookes.


The final 16 finalists were confirmed as follows;


     – Eliminated
     – Ejected
Category (mentor) Acts
Boys (Barlow) Frankie Cocozza Marcus Collins Craig Colton James Michael
Girls (Rowland) Misha B Janet Devlin Sophie Habibis Amelia Lily
Over 25s (Walsh) Sami Brookes Kitty Brucknell Jonjo Kerr Johnny Robinson
Groups (Contostavlos) 2 Shoes Little Mix Nu Vibe The Risk

Live shows

The live shows began on 8 October. Each week, the contestants' performances take place on Saturday and the results on Sunday. As with previous series, each live show had a different theme. The results show often features a group performance by the remaining contestants and guest live performances. The first live results show included live performances from series 7 winner Matt Cardle and Cee Lo Green,[35] while Katy Perry and The Wanted performed on the second results show.[36] On the third results show, Bruno Mars, Professor Green, Emeli Sandé and Kelly Clarkson performed.[37] Series 7 contestant Cher Lloyd and The X Factor USA judge Nicole Scherzinger performed on the fourth live result show.[38][unreliable source?] Series 5 runners up JLS and Florence and the Machine performed on the fifth live results show, [39][unreliable source?] while Lady Gaga and series 7 contestants One Direction performed on the sixth.[citation needed] The seventh live show will feature performances from Rihanna and series 7 runner up Rebecca Ferguson,[40] while former contestant and The Xtra Factor host Olly Murs, and Jessie J will perform on the eighth live results show.[41]

It was reported on 28 June 2011 that the final would take place on 10 and 11 December 2011 at Wembley Arena instead of the usual Fountain Studios.[42] ITV later confirmed this on 15 August.[43]

On 26 October 2011, Rhythmix announced that they would change their name due to pressure from a children's music charity of the same name, after the programme tried to trademark "Rhythmix" in Europe. A spokesperson for The X Factor said, "At the request of the charity Rhythmix, the members of the girl group Rhythmix have decided to change their name, a decision which has the support of Syco and TalkbackTHAMES. The group's new name will be announced in due course". It was reported that the group decided to make the change, despite no legal reason to do so, to avoid any difficulties for the charity.[44] The name was subsequently changed to Little Mix.[45]

On 28 October 2011, Ashley J. Baptise decided to leave The Risk. In an interview on the official website, he said, "It's been a really tough decision but I have decided to leave The Risk. I don't believe my future lies in a boyband and it's not fair on [the other members] Charlie, Derry and Andy to remain in the band when I am not truly committed to it for the long term. "I believe The Risk can win The X Factor and I'm backing them all the way. I count them as my friends so I know we'll stay in touch." He was replaced by Ashford Campbell, who was a member of Nu Vibe, another manufactured boyband who had already previously been eliminated.[46]

On 8 November 2011, Frankie Cocozza was asked to leave the series after breaking a "golden rule" of the show. A spokesperson said, "Frankie is leaving the show today after breaking competition rules. He is going to take some time out before continuing his career as a singer. We wish him all the best for his future."[47] It was later[when?] reported that Cocozza was asked to leave the series for boasting about his use of the drug cocaine, when the rules of The X Factor strictly prohibit drug use. Barlow, his mentor, was said to be "hugely disappointed" by Cocozza's behaviour, but wished him the best for his future.[48][49] It was announced that the four contestants eliminated by their mentors in week 1; 2 Shoes, Amelia Lily, James Michael and Jonjo Kerr; would be given the chance to face a public vote, with the winner of the vote being reinstated in the competition.[50] Amelia Lily won the public vote with 48% of the overall total and replaced Cocozza in the competition.

Results summary

Colour key
     – Contestant was eliminated by their mentor (no public vote or final showdown)
     – Contestant was in the bottom two/three and had to sing again in the final showdown
     – Contestant was in the bottom three but received the fewest votes and was immediately eliminated
     – Contestant received the most public votes
Weekly results per contestant
Contestant Week 1 Week 2 Week 3 Week 4 Week 5 Week 64 Week 7 Week 8 Week 9 Week 10
Return vote Elimination vote Round 1 Final
Misha B Saved Safe Safe Bottom two Safe N/A Bottom two
Marcus Collins Saved Safe Safe Safe Safe N/A Safe
Craig Colton Saved Safe Safe Safe Safe N/A Safe
Janet Devlin Saved Safe Safe Safe Safe N/A Safe
Amelia Lily Not saved Eliminated
(week 1)
Little Mix
(formerly Rhythmix)
Saved Safe Safe Safe Safe N/A Safe
Kitty Brucknell Saved Safe Bottom two Safe Bottom three N/A Bottom two Eliminated
(week 6)
Frankie Cocozza Saved Bottom two Safe Safe Safe Ejected
(week 6)
Johnny Robinson Saved Safe Safe Safe Bottom three Eliminated
(week 5)
The Risk Saved Safe Safe Safe 9th Eliminated
(week 5)
Sophie Habibis Saved Safe Safe Bottom two Eliminated
(week 4)
Sami Brookes Saved Safe Bottom two Eliminated
(week 3)
Nu Vibe Saved Bottom two Eliminated
(week 2)
2 Shoes Not saved Eliminated
(week 1)
TBA Eliminated
(week 1)
James Michael Not saved Eliminated
(week 1)
TBA Eliminated
(week 1)
Jonjo Kerr Not saved Eliminated
(week 1)
TBA Eliminated
(week 1)
Final showdown None1 Frankie Cocozza,
Nu Vibe
Sami Brookes,
Kitty Brucknell
Misha B,
Sophie Habibis
Kitty Brucknell,
Johnny Robinson
None Misha B,
Kitty Brucknell
Judges voted to: Save Eliminate
Walsh's vote Sami Brookes,
Kitty Brucknell,
Johnny Robinson
Nu Vibe Sami Brookes Sophie Habibis Johnny Robinson None Misha B
Contostavlos' vote Rhythmix,
The Risk,
Nu Vibe
Frankie Cocozza Kitty Brucknell Sophie Habibis Johnny Robinson Kitty Brucknell
Rowland's vote Janet Devlin,
Misha B,
Sophie Habibis
Nu Vibe Sami Brookes Sophie Habibis2 Johnny Robinson Kitty Brucknell
Barlow's vote Marcus Collins,
Craig Colton,
Frankie Cocozza
Nu Vibe Sami Brookes N/A3 N/A3 Kitty Brucknell
Eliminated Jonjo Kerr Nu Vibe
3 of 4 votes
Sami Brookes
3 of 4 votes
Sophie Habibis
3 of 3 votes
The Risk
Public vote
Amelia Lily
to return4
Kitty Brucknell
3 of 4 votes
James Michael
2 Shoes Johnny Robinson
3 of 3 votes
Amelia Lily
Reference(s) [51] [52] [53] [54] [55] [56] [57]
  • ^1 There was no public vote in the first week and therefore no final showdown. Each judge was required to eliminate one of their own acts instead.[58]
  • ^2 Rowland was not present due to illness but voted via telephone link from Los Angeles.
  • ^3 Barlow was not required to vote as Walsh, Constostavlos and Rowland had already voted to majority. However, he stated that he would have voted against Sophie Habibis in week 4 and Johnny Robinson in week 5.
  • ^4 Following Frankie Cocozza's ejection from the competition, one of the four acts who were eliminated in the first week of the competition by the judges (2 Shoes, Amelia Lily, James Michael or Jonjo Kerr), will return to the competition following a public vote.[59] The winner of the vote was announced as Amelia Lily with 48%.[56]

Live show details

Week 1 (8/9 October)

Contestants' performances on the first live show
Act Order Song[60] Result[51]
Amelia Lily 1 "Billie Jean" Eliminated
Johnny Robinson 2 "Believe" Safe
Rhythmix 3 "Super Bass" Safe
Frankie Cocozza 4 "The A Team" Safe
Sophie Habibis 5 "Teenage Dream" Safe
Jonjo Kerr 6 "You Really Got Me" Eliminated
2 Shoes 7 "Something Kinda Ooooh" Eliminated
James Michael 8 "Ticket to Ride" Eliminated
Misha B 9 "Rolling in the Deep" Safe
Nu Vibe 10 "Beautiful People" Safe
Marcus Collins 11 "Moves Like Jagger" Safe
Sami Brookes 12 "Free" Safe
The Risk 13 "She Said" Safe
Craig Colton 14 "Jar of Hearts" Safe
Kitty Brucknell 15 "Who Wants to Live Forever" Safe
Janet Devlin 16 "Fix You" Safe
  • There was no public vote in the first week. Instead, each of the judges selected one of their own acts to eliminate.[58]
Judges' decisions to eliminate
  • Walsh: Jonjo Kerr – said he was the weakest performer in his category
  • Contostavlos: 2 Shoes – the decision came down to 2 Shoes and Nu Vibe, and Contostavlos decided that Nu Vibe had more potential to improve
  • Barlow: James Michael – thought the other three boys had more star quality than Michael
  • Rowland: Amelia Lily – the decision came down to Amelia Lily and Sophie Habibis, and while Rowland felt that Lily had more of a star quality, she conceded that Habibis had given the better performance

Week 2 (15/16 October)

Contestants' performances on the second live show
Act Order Song[63] Result[52]
Nu Vibe 1 "With or Without You" Bottom two
Sami Brookes 2 "I Will Always Love You" Safe
Craig Colton 3 "Best Thing I Never Had" Safe
Janet Devlin 4 "Can't Help Falling in Love" Safe
Frankie Cocozza 5 "The Scientist" Bottom two
Johnny Robinson 6 "Can't Get You Out of My Head" Safe
Marcus Collins 7 "Russian Roulette" Safe
Rhythmix 8 "I'm Like a Bird" Safe
Misha B 9 "Would I Lie to You?" Safe
The Risk 10 "Just the Way You Are" Safe
Sophie Habibis 11 "Wherever You Will Go" Safe
Kitty Brucknell 12 "It's Oh So Quiet" Safe
Final showdown details[64]
Nu Vibe 1 "Promise This" Eliminated
Frankie Cocozza 2 "Red" Safe
Judges' votes to eliminate[52]
  • Barlow: Nu Vibe – gave no reason, though effectively backed his own act, Frankie Cocozza
  • Rowland: Nu Vibe – gave no reason
  • Contostavlos: Frankie Cocozza – gave no reason, though effectively backed her own act, Nu Vibe
  • Walsh: Nu Vibe – backed the act he believed had more potential

Week 3 (22/23 October)

Contestants' performances on the third live show
Act Order Song[citation needed] Result[53]
Marcus Collins 1 "Are You Gonna Go My Way?" Safe
Janet Devlin 2 "Sweet Child o' Mine" Safe
Sami Brookes 3 "If I Could Turn Back Time" Bottom two
Rhythmix 4 "Tik Tok"/"Push It" Safe
Sophie Habibis 5 "Livin' on a Prayer" Safe
Craig Colton 6 "Stop Crying Your Heart Out" Safe
Kitty Brucknell 7 "Live And Let Die" Bottom two
Frankie Cocozza 8 "Rocks" Safe
The Risk 9 "Crazy" Safe
Johnny Robinson 10 "I Believe in a Thing Called Love" Safe
Misha B 11 "Purple Rain" Safe
Final showdown details[citation needed]
Sami Brookes 1 "(You Make Me Feel Like) A Natural Woman" Eliminated
Kitty Brucknell 2 "The Edge of Glory" Safe
Judges' votes to eliminate[53]
  • Barlow: Sami Brookes – said that both acts were very good, but felt that Brucknell was "more exciting" and Brookes was "dated"
  • Rowland: Sami Brookes – gave no reason
  • Contostavlos: Kitty Brucknell – thought Brookes had a better connection with the viewing audience
  • Walsh: Sami Brookes – refused to take the vote to deadlock and chose to go with his heart

Week 4 (29/30 October)

Rowland did not appear on the judging panel for week 4 due to illness,[68] so series 5 winner Alexandra Burke took her place on the panel.[69] However, Burke did not vote on the results show, instead Rowland voted via telephone link from Los Angeles. Rhythmix's new name 'Little Mix' took effect from Week 4.[54]

Contestants' performances on the fourth live show
Act Order Song[70] Result[54]
The Risk 1 "Thriller" Safe
Johnny Robinson 2 "That Ole Devil Called Love" Safe
Sophie Habibis 3 "Bang Bang (My Baby Shot Me Down)" Bottom two
Marcus Collins 4 "Superstition"/"Need You Tonight" Safe
Misha B 5 "Tainted Love" Bottom two
Janet Devlin 6 "Every Breath You Take" Safe
Frankie Cocozza 7 "Should I Stay or Should I Go?" Safe
Kitty Brucknell 8 "Sweet Dreams (Are Made of This)" Safe
Little Mix 9 "E.T." Safe
Craig Colton 10 "Set Fire to the Rain" Safe
Final showdown details[54]
Sophie Habibis 1 "Shelter" Eliminated
Misha B 2 "Use Somebody" Safe
Judges' votes to eliminate[54]
  • Walsh: Sophie Habibis – said that Misha B was a better performer
  • Contostavlos: Sophie Habibis – said she related more to Misha B as an artist
  • Rowland: Sophie Habibis – felt that Misha B wanted it more
  • Barlow was not required to vote since there was already a majority, but confirmed he would have eliminated Habibis

Week 5 (5/6 November)

  • Theme: Dancefloor fillers[71]
  • Celebrity performers : JLS ("Take a Chance on Me")[72] and Florence and the Machine ("Shake It Out")[73]
  • Group performance: "Price Tag"[citation needed]
  • Two acts were eliminated from the series fifth results show. The three acts with the fewest public votes were announced as the bottom three and then the act with the fewest votes was automatically eliminated. The remaining two acts then performed in the final showdown and faced the judges' votes.[74]
Contestants' performances on the fifth live show
Act Order Song[citation needed] Result[55]
Johnny Robinson 1 "Hung Up" / "You Spin Me Round (Like a Record)" Bottom three
Janet Devlin 2 "I Want You Back" Safe
Craig Colton 3 "Heaven" Safe
The Risk 4 "A Night to Remember" Eliminated
Marcus Collins 5 "Reet Petite" Safe
Kitty Brucknell 6 "Like a Prayer" Bottom three
Frankie Cocozza 7 "I Gotta Feeling" Safe
Misha B 8 "Proud Mary" Safe
Little Mix 9 "Don't Stop the Music" Safe
Final showdown details[55]
Johnny Robinson 1 "Unchained Melody" Eliminated
Kitty Brucknell 2 "Beautiful Disaster" Safe
Judges' votes to eliminate[55]
  • Walsh: Johnny Robinson – said that Brucknell was more likely to succeed in the music industry
  • Constostavlos: Johnny Robinson – agreed with Walsh
  • Rowland: Johnny Robinson – also agreed with Walsh, and added that she felt Brucknell had more of an "excitement factor"
  • Barlow was not required to vote since there was already a majority, but confirmed he would have eliminated Robinson

Week 6 (12/13 November)

On 8 November 2011, Frankie Cocozza was removed from the show for breaking one of the rules of the competition and did not perform.[47] The four acts that did not face the public vote in week 1 and were eliminated by their mentors—Amelia Lily, James Michael, Jonjo Kerr, and 2 Shoes—faced the public vote. The act with the most votes replaced Cocozza.[59] The winner of the vote was announced as Amelia Lily with 48% of the public vote.[56] The show was also delayed by fifteen minutes due to technical difficulties, so footage from the audition stage was shown instead.[78]

Contestants' performances on the sixth live show
Act Order Song[79] Result[57]
Kitty Brucknell 1 "Don't Stop Me Now" Bottom two
Craig Colton 2 "Paparazzi" Safe
Little Mix 3 "Telephone / Radio Ga Ga" Safe
Janet Devlin 4 "Somebody to Love" Safe
Marcus Collins 5 "Another One Bites the Dust" Safe
Misha B 6 "Born This Way" Bottom two
Amelia Lily 7 "The Show Must Go On" Safe
Final showdown details[57]
Kitty Brucknell 1 "Over the Rainbow" Eliminated
Misha B 2 "Who You Are" Safe
Judges' votes to eliminate[57]
  • Walsh: Misha B – backed his own act, Kitty Brucknell
  • Constostavlos: Kitty Brucknell – said that she related better to Misha B as an artist
  • Rowland: Kitty Brucknell – backed her own act, Misha B, who she felt had more potential in the competition
  • Barlow: Kitty Brucknell – felt that Misha B had more potential, and that Brucknell was not connecting with the audience

Week 7 (19/20 November)

  • Theme: Songs from films[80]
  • Celebrity performers: Rihanna (TBA) and Rebecca Ferguson ("Nothing's Real But Love")[40]
  • Group performance: TBA

Week 8 (26/27 November)

Charity single

It was announced on 12 October 2011, that the 16 finalists would record a cover version of "Wishing on a Star", to be released on 20th November in aid of ACT and Children's Hospices UK, charities which Cowell said do "amazing work". It is the fourth time finalists have released a charity single.[81] Series 5 contestants JLS and Series 7 contestants One Direction will also feature on the single.[77]

Winner's single

It was announced that Gary Barlow will be writing the first single for the eventual winner of the competition, which will be released the week before Christmas.[82] It will become the second original winner's song, the first being Shayne Ward's "That's My Goal". For the first time since the first series, the winner's single will not be released the week of the coveted Christmas number-one chart battle. The Official Charts Company announced that this year's Christmas number-one will be announced on Christmas Day,[83] meaning releases on 18 December will be new entries in the chart that week. The winner's single is scheduled to be released on 11 December, which means it will have to maintain significant sales numbers in its second week to achieve a Christmas number-one. It was announced on 17 November that N-Dubz rapper Fazer would be producing the single [84]

Marks & Spencer deal

In September 2011, it was announced that Marks & Spencer would be The X Factor's official fashion partner. On 2 October 2011, it was revealed that the 16 finalists would star in the retailer's 2011 Christmas advertisement. It is a one minute advertisement that premiered during week 5 of the live shows. The finalists recorded a cover of the song "When You Wish upon a Star" to feature in the advert and modelled clothes from the company. The finalists will be paid for the advertisement.[85] After his ejection from the competition, M&S announced that Frankie Cocozza's face would be edited out of the advert, as it wasn't possible to edit his voice from the advert.[86][87]



Initial viewing figures for the first episode were placed at 11.3 million for ITV1, however, the peak audience was 12.6 million, a match for the highest viewing figures for a The X Factor series opener, and almost 5 million more than Doctor Who on BBC One, the second-highest rated programme that night.[88][89]

Despite an apparent drop in ratings from the previous series, it is still the third most watched series in the show's 8 year history.

Episode Date Official ITV1 rating[90]
Weekly rank[90] Share (%) Official ITV1 HD rating[91]
Total ITV viewers (millions)
Auditions 1 20 August 11.05 1 45.7[92] 1.129 12.179
Auditions 2 27 August 10.63 1 TBA 1.015 11.645
Auditions 3 3 September 10.96 1 43.4[93] 1.003 11.963
Auditions 4 10 September 10.98 1 45.7[94] 1.058 12.038
Auditions 5 11 September 10.52 2 39.6[95] 1.101 11.621
Auditions 6 17 September 11.16 2 43.3[96] 1.172 12.332
Auditions 7 18 September 11.23 1 45.8[97] 1.173 12.403
Bootcamp 1 24 September 10.64 2 43[98] 1.050 11.690
Bootcamp 2 25 September 11.11 1 38.7[99] 1.061 12.171
Judges' houses 1 1 October 10.13 2 43.8[100] 1.106 11.236
Judges' houses 2 2 October 11.74 1 45.1[101] 1.175 12.915
Live show 1 8 October 10.89 2 40.3[102] 1.160 12.050
Live results 1 9 October 11.34 1 41.1[103] 1.265 12.605
Live show 2 15 October 9.90 3 39.1[104] 1.238 11.138
Live results 2 16 October 10.84 1 40.5[105] 1.257 12.097
Live show 3 22 October 9.73 3 38[106] 1.326 11.056
Live results 3 23 October 10.68 1 39.8[107] 1.213 11.893
Live show 4 29 October 9.74 3 38.8[108] 1.318 11.058
Live results 4 30 October 11.44 1 42[109] 1.311 12.751
Live show 5 5 November 9.63 3 40.3[110] TBA TBA
Live results 5 6 November 11.58 1 41.8[111] TBA TBA
Live show 6 12 November TBA TBA 40.9[112] TBA TBA
Live results 6 13 November TBA TBA 41.9[113] TBA TBA


On 8 November, Frankie Cocozza was asked to leave the competition for boasting about using cocaine. The rules of the series strictly prohibit drug use during the show and Cocozza's mentor, Gary Barlow, said that he was "hugely disappointed" by Cocozza's behaviour, but wished him luck with his future.[114][115] Cocozza was replaced by Amelia Lily, who was voted in by the public after being one of the four acts eliminated by their mentor in the first week.[116]


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