Cinnabon

Cinnabon, Inc.

Type	Subsidiary
Industry	Restaurants
Founded	Seattle, Washington (1985)
Headquarters	Sandy Springs, Georgia, U.S.
Products	Cinnamon Rolls Coffee Churros Milkshakes
Parent	Focus Brands
Website	cinnabon.com

Cinnabon in Medina, Saudi Arabia

Cinnabon is a chain of American baked goods stores and kiosks, normally found in high-traffic areas such as malls. The company's signature item is a large cinnamon roll. As of July 2009, over 750 Cinnabon bakeries are in operation in over 30 countries around the world.^[1] Its headquarters are located in Sandy Springs, Georgia.^[2][3]

Cinnabon was first opened in the Seattle, Washington, suburb of Federal Way on December 4, 1985, as a single bakery in the Sea Tac Mall. This bakery began by serving only its original Cinnabon Classic. Since this time, Cinnabon has evolved into a franchised company. The first franchise opened in August 1986 in Philadelphia. The company is owned by Focus Brands, an affiliate of private equity firm Roark Capital Group.^[4] In 1991, the first Cinnabon outside a mall was opened in Detroit's Wayne County Airport. Today, Cinnabon stores can be found in military bases, malls, airports, university campuses, rapid transit stations, casinos, and amusement parks.

Cinnabon touts its use of "Makara Cinnamon" from Indonesia. Pillsbury asserts that their Grands cinnamon rolls and Cinnamon Toaster Strudel are made with Cinnabon's Makara cinnamon.

Cinnabon has many international franchise operations, and its largest branch outside the USA and Canada is located in Stars Centre in Cairo.

Company

A Cinnabon bakery at a mall in Tracy, California.

Cinnabon was bought by AFC Enterprises, Inc., in 1998 for $65 million.^[5] In 2004, AFC Enterprises, Inc., sold Cinnabon for $30.3 million to FOCUS Brands, Inc., which is owned by the Atlanta-based private equity firm Roark Capital Group.^[6][7] The headquarters moved to Greater Atlanta in 1999.^[2]

Products

Foods

A Cinnabon Classic cinnamon roll

• Cinnabon Classic - the original Cinnabon cinnamon roll.
• Minibon - a smaller version of the Cinnabon Classic (not available in all locations).
• Minibites or Cinnabites - bite-sized versions of the Cinnabon Classic sold in four-packs.
• Pecanbon Bites - bite-sized version of the Pecanbon roll used with smear instead of caramel. (Introduced 11/02/08)
• Caramel Pecanbon - a classic cinnamon roll topped with caramel and pecans.
• Chocobon - a classic cinnamon roll with chocolate sauce.
• CinnabonStix - sticks of baked Danish pastry dough covered in cinnamon and sugar usually dipped in frosting.
• Churro - a baked Churro with a cinnamon filling (makara cinnamon).
• CinnaPretzel - a soft pretzel made with cinnamon roll dough with a cinnamon roll in the bottom portion of the pretzel (served in certain locations)
• Cupcakes - In 2010, Cinnabon added cupcakes to the menu, which will soon be discontinued.

Beverages

• MochaLatta Chill - a beverage consisting of a blend of chocolate and coffee over ice.
• CarameLatta Chill - discontinued
• Chillatta - a frozen beverage. Available in Chocolate Mocha, Tropical Blast, Strawberry, Strawberry Banana.
• Lemonatta - a frozen beverage based on lemonade. Available in Lemon, Strawberry, and Raspberry.
• Lemonade
• Raspberry Lemonade

CinnaPacks

CinnaPacks are pre-packed boxes of cinnamon rolls available for customers to take home with them. Cinnapacks are cooled down, but have heating instructions on the back of the package. Microwaving is suggested as preferable to warming in an oven.

Creation

Cinnabons

Cinnabon's buns are actually rolls, or rolled up dough. They are prepared in one of three ways, depending on the store operator's preference: 1) Freezer-To-Oven, also known as FTO, where the rolls are pre-made in a factory and sent to the stores frozen; 2) Prepared Dough, where the dough is received frozen, then is thawed and made into rolls on location; and 3) from scratch, where stores still make the dough fresh in a mixer from flour, a proprietary base mix of dry ingredients, margarine, yeast, etc. Customers can easily recognize the last two preparations, because the rolling process is in plain view if the rolls are made on-site.

Nutrition Facts

Cinnabon Classic^[8]
Amount Per Serving
Calories 770
Calories from Fat 320
Total Fat 36g
Total Carbohydrates 127g
Dietary Fiber 2g
Sugars 59g

CinnaStix

Cinnastix initially come as Danish pastry sticks. A mixture of margarine and vanilla extract is brushed on, then the sticks are dipped in a cinnamon and sugar mixture, twisted, and placed on a pan to bake.

References

1. ^ http://www.focusbrands.com/about.aspx
2. ^ ^{a b} "Cinnabon At-A-Glance." Cinnabon. Retrieved on February 25, 2010.
3. ^ "City Council Districts." City of Sandy Springs. Retrieved on July 4, 2009.
4. ^ Focus Brands To Buy Cinnabon From AFC Enterprises. New York Times, September 9, 2004
5. ^ "NY Times: AFC Enterprises to Purchase Cinnabon International". The New York Times. August 19, 1998. http://www.nytimes.com/1998/08/19/business/company-news-afc-enterprises-to-purchase-cinnabon-international.html. Retrieved July 1, 2009. 
6. ^ "NY Times: Focus Brands to Buy Cinnabon from AFC Enterprises". The New York Times. September 9, 2004. http://query.nytimes.com/gst/fullpage.html?res=9D04EED71730F93AA3575AC0A9629C8B63&scp=3&sq=cinnabon&st=cse. Retrieved July 1, 2009. 
7. ^ http://www.roarkcapital.com/portfolio-companies.php
8. ^ http://cinnabon.com/media/21554/cinnabon_nutrition.pdf

External links

	State of Georgia portal
	Seattle portal
	Companies portal
	Food portal

• Official website