Chronic Tacos

Chronic Tacos

Type	Private
Industry	Fast Food
Founded	2001 (Newport Beach, California)
Headquarters	San Clemente, California, United States
Key people	Daniel Biello (founder) Randall Wyner (founder) Jason Acuña (investor)
Products	Tacos, burritos, and other fast food
Parent	Chronic Tacos Enterprises
Website	http://www.eatchronictacos.com/

Chronic Tacos shop before an opening.

Chronic Tacos is an American restaurant chain based in San Clemente, California,^[1] specializing in Mexican-style food. It uses a third-generation recipe for its tacos and because of the assembly line nature of the preparation process, it has been referred to as a "Mexican Subway".^[2]

History

Chronic Tacos was founded in 2001 by Randy Wyner and Dan Biello. Wyner, started a shop in Newport Beach, California, because he was "tired of biking so far to find a good taco."^[3] Neither of the two had experience in the restaurant industry, so Wyner enlisted the help of a Mexican-American friend who was able to provide him with an authentic family recipe. In April 2006, with the help of Dan's brother Mike Biello, Chronic Tacos Enterprises was formed. The first franchise opened in San Clemente, California. There are roughly 37 restaurants present in California, Arizona, Nevada and British Columbia.^[4]

In 2010, on the wave of success in an economic downturn, a franchise store was opened by professional skater and Jackass star Jason Acuña. The shop, located in Redondo Beach, California, is named Wee Man's Chronic Taco^[3] after Acuña's own nickname which was given to him because of his small stature.

Because of Acuna's partial ownership, he made a brief promotion of the chain in Jackass 3D.

Name and menu items

Although named for Ryder's existing clothing line Chronic Enterprises, Chronic Tacos' name is derived from the usage of the word "chronic" in reference to marijuana, which is used to describe a strain that a user finds to be particularly "good".^[5] Other references to the usage of marijuana can be seen on the menu with items such as "fatty tacos" and suggestions on how to "pack a tostada bowl".^[6]

References

1. ^ "Chronic Tacos". Manta.com. http://www.manta.com/coms2/dnbcompany_trx1c. Retrieved 7 May 2010. 
2. ^ O'Leary, Tim. "Riding out the recession at Temecula’s Chronic Tacos". The Valley News Inc.. http://www.myvalleynews.com/story/42448/. Retrieved 7 May 2010. 
3. ^ ^{a b} McDermott, Mark. "Wee Man’s Chronic adventure". http://www.easyreadernews.com/tag/chronic-tacos. Retrieved 7 May 2010. 
4. ^ "Chronic Tacos Our Story". eatchronictacos.com. http://www.eatchronictacos.com/index.php?p=ourstory. Retrieved 7 May 2010. ^{[dead link]}
5. ^ "Chronic Weed". MarijuanaSeeds.org. http://marijuanaseeds.org/chronic-weed. Retrieved 7 May 2010. 
6. ^ "Menu". eatchronictacos.com. http://www.eatchronictacos.com/pdf/menu.pdf. Retrieved 7 May 2010. 

External links

• Official website