Hogi Yogi

Infobox Company
company_name = Hogi Yogi
company_
vector_
slogan = "Taste it. Love it. Crave it."
"Eat good. Feel good." [http://rexleerun.byu.edu/sponsor_logos/hy-logo.jpg]
company_type = Subsidiary of HYATS LLC
foundation = 1989
location = Provo, Utah
origins =
key_people = Michael P. Clayton, Founder and President
area_served =
industry = Fast food restaurant
products =
revenue =
operating_income =
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parent =
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homepage = http://www.hogiyogi.com/
footnotes =

Hogi Yogi is a fast-food restaurant chain specializing in submarine sandwiches ("hogis") and frozen yogurt ("yogis"). A subsidiary of HYATS LLC with sister brands Teriyaki Stix and Yoasis, there are approximately 50 locations throughout Utah, Idaho, Arizona, Nevada, and California. [ [http://www.hogiyogi.com/about.htm About Us - Hogi Yogi and Teriyaki Stix ] ]

In 1989, Mike Clayton, former employee of subway and founder of Hogi Yogi®, recognized the market potential of two popular food segments in the fast food industry: submarine (hoagie) sandwiches and frozen yogurt. Mike is a graduate of Brigham Young University with a Masters in Accounting and had worked for five years with a Big Six accounting firm. Mike says, "At that point in my life--I was 27--I decided I wanted to go into the fast-food industry, but it wasn't until I'd done a lot of research that I knew what it should be."

The first restaurant was built in the Northern Utah town of Logan. Restaurants in Provo, Orem, and West Valley City followed, and business continued to climb. Years of research and work went into the few restaurants before franchising started--developing the idea occurred during these years.

Competitors

Major competitors include Subway and Quiznos.

References

External links

* [http://www.hogiyogi.com Hogi Yogi website]