- Thai Express
Infobox_Company
company_name = Thai Express
company_
company_type =
company_slogan =
foundation = 2002 in Holland Village inSingapore
location =Singapore
key_people = Ivan Lee,CEO
num_employees =
industry =Restaurant s
products = Food service
revenue =
homepage = [http://www.thaiexpress.com.sg]Thai Express is a chain of
restaurant s servingThai cuisine inSingapore .The first restaurant was opened in Holland Village inSingapore in May 2002.cite web | url = https://www.alumni.nus.edu.sg/alumNET/alumnus/article.jsp?issue=jul2004&id=spotlight_on1 | date = July 2004 | title = The Way to Business Success | publisher =National University of Singapore | accessdate = 2007-11-27] Since then, there have been other outlets inMalaysia ,Indonesia ,China ,Australia ,New Zealand , andMongolia . [cite web | publisher = ThaiExpress | title = Restaurant Locator | accessdate = 2007-11-27 | url = http://www.thaiexpress.com.sg/restaurants.htm]Early history
ThaiExpress is owned by Minor International (MINT). [ http://www.minorfoodgroup.com/international/news/MINT%20Press%20Release_Thai%20Express_7May08_E.pdf ]
The idea of a restaurant was conceived in 2000 by two classmates at the
National University of Singapore , Grace Goh-Lee and Ivan Lee, whoare now married to each other.The first Thai Express restaurant opened in Holland Village. Ivan Lee is thecompany's CEO. Grace Goh-Lee later return to school to study law. They decidedto serve Thai food due to its popularity in Singapore. The founder and CEO, Ivan Lee, has addressed the
Singapore Management University Lee KongChian School of Business as part of its lunchtime talks series. [ http://www.business.smu.edu.sg/wkwc/lunchtime_talks/LT2006.asp 9 January 2006 address entitled "Succeed from Failure"] Ivan Lee and the founding of Thai Express has been featured in a television documentaryonChannel NewsAsia in 2006.Type of Restaurant
A restaurant review characterise Thai Express as breaking "away from the traditional Thai style of communal dining by serving items in individual portions for those who may want to dine alone." "In place of fine dining, which may be intimidating to some, Thai Express is all about being fresh, contemporary and fuss-free." [http://www.colours.com.sg/thai-express.htm ~Colours by the Bay, Singapore~ ] ] The typical casual and mordern decor of the restaurant is glass partitions with wooden chairs ofScandinavian style design.
Menu
95% of dishes are cooked to order. http://www.thaiexpress.com.sg/franchise2.htm ]
Many of the dishes on the menu, some of which have won awards, have been created bynative Thai Chef Suwakhon Wangsai, who has 25 years of international cooking experience.
Some of the dishes are reported to be unique including the Japanese-inspired Popiah Wrap, the Tofu-Mushroom Salad and Tofu Squares. Thai fried squid, Thai Mee Sua (Thai Longevity Noodle), Curried Soft Shell Crab are alsodishes that, while the restaurant attributes as unique, may be more accurately characterised asunique in the way that they are prepared. Thai Express is one of the few Thai restaurants in Singapore to serve Thai
laksa [ http://www.thaiexpress.com.sg/aboutus.htm ] , of which they serve eight varieties.Locations
The original location is in
Holland Village, Singapore . There are many otherlocations in Singapore including, but not limited to, a restaurant in TheEsplanade - Theatres on the Bay , where there is some view of the outdoor performance area and within walkingdistance to theMerlion , The Paragon Shopping Centre andPlaza Singapura , both located in Orchard Road. There are several restaurants in Indonesia as well as a few in Thailand and New Zealand. [ http://www.thaiexpress.com.sg/stores.htm ] There is consideration to expanding into the Middle East. [cite news | url = http://www.channelnewsasia.com/stories/singaporelocalnews/view/267530/1/.html | title = Competition gives business students hands-on experience with SMEs | author = Satish Cheney | publisher =Channel NewsAsia | date = 30 March 2007]Franchises
The company franchises its brand to restaurants. It characterises the preparation of its dishes as "idiot proof" [ [http://www.thaiexpress.com.sg/franchise.htm Franchise - ThaiExpress ] ] and costs about US$150,000 to start up in Singapore.
References
External links
* [http://www.thaiexpress.com.sg/ Official website]
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