- Braum's
Braum's Ice Cream and Dairy Stores is a family-owned and operated chain of fast-food restaurants based in
Oklahoma City, Oklahoma . It currently has locations inOklahoma and in parts ofTexas ,Kansas ,Arkansas , andMissouri . As of2007 , there were approximately 280 stores in operation. [ [http://www.braums.com/StoreLocator.asp Store Locator] , Braum's. Accessed on lineDecember 21 ,2007 .]The restaurants serve
ice cream , hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section featuringdairy products, baked goods, beverages, frozen entrees, meats and produce. [ [http://www.braums.com/Products.asp Products] , Braum's. Accessed on lineDecember 21 ,2007 .] [http://www.braums.com/FAQ.asp FAQ] , Braum's. Accessed on lineDecember 21 ,2007 .] [http://www.accessmylibrary.com/coms2/summary_0286-5539577_ITM Braum's Ice Cream Co.: a different kind of dairy company] , "Dairy Foods",January 1 ,1997 . Accessed on lineDecember 21 ,2007 .] [ [http://www.accessmylibrary.com/coms2/summary_0286-6935773_ITM Produce Sales Take Root at Oklahoma City-Area Braum's Dairy Stores] , Chad Kile, "Knight-Ridder/Tribune Business News",June 10 ,2003 .]Braum's is noteworthy for its level of
vertical integration . Almost all the food products sold at Braum's are processed or manufactured directly by the company; Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores and delivery trucks. It also owns eight farms and ranches with a total area of 40,000acres (160km² ), as well as its flagship familydairy farm in Tuttle,Oklahoma . [http://www.accessmylibrary.com/coms2/summary_0286-5533472_ITM Doing fine in Oklahoma. (W.H. Braum Inc.)] , "Dairy Foods", Jeff Reiter,December 1 ,1994 . Accessed on lineDecember 21 ,2007 .] Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.In order to maintain the freshness of its products, the company does not open stores outside of a 300-mile radius of the home farm in Tuttle.
History
In
1957 , Bill Braum purchased his family's ice cream processing business based in Emporia,Kansas , as well as its "Peter Pan" retail ice cream chain; ten years later, the Peter Pan stores were sold, under the condition that the Braum family not sell ice cream in Kansas for ten years.cite web|author=Braum's Online, LLC|url=http://www.braums.com/OurHistory.asp|title=Braum's Ice Cream!|accessdate=2007-12-10]Having kept the family dairy herd and ice cream processing business, Braum and his wife Mary started the Braum's chain in
1968 , opening 24 stores inOklahoma during the first year. Braum's brought products from its Emporia headquarters to Oklahoma for the first few years, later opening facilities in Oklahoma and moving the herd there in1975 .Braum's also had some financial help from the popular series of Ernest comercials in the 1980's.
This company sells Grilled and Crispy Chicken sandwiches and a new line of BBQ Pepperjack hamburgers and chicken or steak sandwichwes. They also sell the best French Fries in the business.
References
External links
* [http://www.braums.com/ Braum's Ice Cream and Dairy Stores] , official site.
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