- TCBY
TCBY (The Country's Best Yogurt) is an international franchise chain of
frozen yogurt stores based in theUSA .In 1981, the first TCBY store was opened in
Little Rock, Arkansas , USA by Frank D. Hickingbotham. TCBY began franchising the next year, and by1984 there were over 100 stores. As the company grew, the name was applied for a time to the tallest building in Arkansas, known until2004 as the TCBY Tower, in downtown Little Rock. It is now known as Metropolitan Tower.Initially, the company's name was "This Can't Be Yogurt", but a lawsuit from a competitor named "
I Can't Believe It's Yogurt! " forced TCBY to create a newbackronym for its initials.In 2000, TCBY was acquired by Mrs. Fields Famous Brands, and the corporate headquarters relocated to
Cottonwood Heights ,Utah . Fact|date=August 2008At many TCBY locations, waffle cones are sold for $1.50 or $1.00 on Wednesdays. Toppings cost extra. It is referred to as "Waffle Cone Wednesday."
Aside from the US and Canada, there are TCBY locations in Central and
South American locations, theMiddle East and Eastern Asia.Hillary Clinton served on the company's board before her husband's election as President.External links
* [http://www.tcby.com/ TCBY]
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