Diageo

Diageo plc

Type	Public limited company
Traded as	LSE: DGE, NYSE: DEO
Industry	Beverages
Founded	1997 (London)
Headquarters	Park Royal, London, United Kingdom
Key people	Franz Humer (Chairman) Paul Walsh (CEO)
Products	Alcoholic beverages: beer, wine and spirits
Revenue	£12.958 billion (2010)[1]
Operating income	£2.574 billion (2010)[1]
Net income	£1.743 billion (2010)[1]
Employees	20,000 (2010)[2]
Website	Diageo

Diageo plc ( /diːˈɑːʒiːoʊ/;^[3] LSE: DGE, NYSE: DEO) is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine.^[4][5]

Diageo's brands include Smirnoff (the world's best-selling vodka),^[6] Johnnie Walker (the world's best-selling scotch whisky),^[7] Baileys (the world's best-selling liqueur)^[8] and Guinness (the world's best-selling stout).^[9][10] It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila)^[11] and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.^[12][13] It sells its products in over 180 countries and has offices in 80 countries.^[14][15]

Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.

History

Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan.^[16] The creation was driven by the two executives Anthony Greener and Philip Yea at Guinness plus George Bull and John McGrath of Grand Metropolitan.

In 2002, Diageo sold the Burger King fast food restaurant chain to a consortium led by US firm Texas Pacific for $1.5 billion.^[17] Diageo also owned Pillsbury until 2000 when it was sold to General Mills.^[18]

In December 2003, Diageo provoked controversy over its decision to change its Cardhu brand Scotch whisky from a single malt to a vatted (blended) malt whilst retaining the original name and bottle style. Diageo took this action because it did not have sufficient reserves to meet demand in the Spanish market, where Cardhu had been successful. After a meeting of producers, Diageo agreed to make changes.^[19]

In 2006, the Cardhu brand quietly changed back to being a single malt.^[20]

In July 2009, Diageo announced that, after nearly 200 years of association with the town of Kilmarnock, they would be closing the Johnnie Walker blending and bottling plant^[21] as part of restructuring to the business. This would make 700 workers unemployed and caused outrage from press, local people and politicians. A campaign against this decision was launched by the local SNP MSP Willie Coffey and Labour MP Des Browne. A petition was drawn up against the Diageo plans, which also involves the closure of the historic Port Dundas Grain Distillery in Glasgow.^[22] Part of the Johnnie Walker operation will be moved to a Diageo site at Leven, Fife, with the creation of 400 jobs there.^[23] As part of this expansion in Leven, Diageo culled a herd of roe deer living on the site to make way for new buildings.^[24]

In February 2009, it was reported in The Guardian that the company had restructured itself so as to avoid paying tax in the UK^[25] The National Puerto Rican Coalition plans to run a series of ads in New York City and Puerto Rico urging a boycott of Diageo-owned alcoholic drinks to protest the corporation’s production move of its Captain Morgan rum from Puerto Rico to the U.S. Virgin Islands,^[26] which will provide it with $2.7 billion in tax benefits over 30 years.^[27]

Operations

Pint of Guinness

Diageo global Crown Royal supply plant, Gimli, Manitoba, Canada

Diageo is the holding company for some of the most recognisable alcohol brands, including:^[28]

• Beer: Guinness, Tusker, Smithwick's, Red Stripe, Harp Lager, Kilkenny, Kaliber (non alcoholic), Windhoek
• Scotch whisky: Johnnie Walker, Buchanan's, Cardhu, Justerini & Brooks (J&B), Bell's, Black & White, Caol Ila, Vat 69, Oban, Talisker, Lagavulin, Glen Ord, Glenkinchie, Dalwhinnie, Cragganmore, Singleton, Haig, Royal Lochnagar, Glen Elgin, Knockando, The Dimple Pinch

• Baijiu: Shui Jing Fang
• Vodka: Smirnoff, Cîroc, Silent Sam, Popov, Ketel One
• Gin: Gordon's, Tanqueray, Gilbey's, Booth's, Nolet's Gin
• Rum: Captain Morgan, Bundaberg, Pampero, Myers'
• Bourbon: Bulleit
• Canadian whisky: Crown Royal, Seagram's
• Irish whiskey: Bushmills
• Tennessee whiskey: George Dickel
• Schnapps: Black Haus, Goldschläger, Rumple Minze
• Mixed drinks: José Cuervo Authentic & Golden Margaritas, Archers, Pimm's, Jeremiah Weed, Smirnoff Cocktails
• Liqueur: Baileys, Sheridans, Yukon Jack, Godiva
• Wines: Sterling Vineyards, Beaulieu Vineyard, Chalone, Piat d'Or, Blossom Hill, Canoe Ridge Vineyard, Acacia, Moon Mountain, Dynamite, Provenance Vineyards, Hewitt Vineyard, Rosenblum and Navarro Correas.

Diageo is the world's biggest whisky producer with 28 malt distilleries and two grain distilleries. The company operates the Scotch whisky distilleries^[29] of Auchroisk, Benrinnes, Blair Athol (situated at Pitlochry), Caol Ila, Cardhu, Knockando, Glen Elgin, Clynelish, Cragganmore, Dalwhinnie, Glenkinchie, Glen Ord, Lagavulin, Oban, Royal Lochnagar, Strathmill, Talisker, Teaninich, Mannochmore, Mortlach and Glenlossie, which are sold not only under their own name but used to make the various blended scotch whiskies sold by the company, and owns the stock of many closed distilleries such as Port Ellen, Rosebank, Brora, Convalmore, Glen Albyn, North Brechin, Banff, and Linlithgow. The company has opened a new malt distillery adjacent to their maltings at Roseisle (1st new make spirit produced Spring 2009). This will be one of the largest malt distilleries in Scotland. The new building contains 14 traditional copper pot stills. An expansion programme is also underway at its Cameron Bridge Grain Distillery in Fife that will make it the largest grain distillery in Scotland. Diageo also owns the Port Dundas Grain Distillery in Glasgow, and jointly operates the North British Grain Distillery in Gorgie, Edinburgh, with The Edrington Group.

Diageo also distributes Unicum, its lighter-bodied variant Zwack, and Jose Cuervo tequila products in North America. However, Cuervo operates as a separate company in Mexico and is not owned by Diageo. Similarly Grand Marnier is distributed by Diageo in many markets, including exclusively in Canada, and a deal was reached in 2009 to expand significantly this partnership in Europe.

Furthermore, Diageo owns the Gleneagles Hotel and a 34% stake in the Moet Hennessy drinks division of French luxury goods company LVMH.^[30]

Head office

Diageo's head office is in Park Royal, London Borough of Brent,^[31][32] on a former Guinness brewery property.^[33] The brewery was closed in 2004; it had produced beer since 1936.^[34]

In 1996 Diageo moved to a head office facility in Henrietta Place, Westminster, City of Westminster.^[33][35] In 2009 Diageo announced that it was closing the Henrietta Place facility as part of a cost reduction programme. Diageo moved its employees to the Park Royal site. During that year about 1,000 employees were located at the Henrietta Place and Park Royal offices. The lease in the Henrietta facility was scheduled to expire in 2010.^[33]

References

1. ^ ^{a b c} "Preliminary Results 2010" (PDF). http://www.diageo.com/Lists/Resources/Attachments/626/Press%20Release%20FY2010%20Final.pdf. Retrieved 18 April 2011. 
2. ^ Our People^{[dead link]}
3. ^ Other possibilities are /daɪˈʌʒiːoʊ/ <http://www.youtube.com/watch?v=MQIIdx75Wm0>, /daɪˈædʒioʊ/ <http://www.youtube.com/watch?v=4XLTm9aYNYo> or /diˈædʒioʊ/ , which is the only pronounciation in the Longman Pronunciation Dictionary
4. ^ Thompson, James (27 August 2010). "Johnnie Walker popularity helps Diageo to toast profits". The Independent (UK). http://www.independent.co.uk/news/business/news/johnnie-walker-popularity-helps-diageo-to-toast-profits-2063217.html. Retrieved 29 August 2010. 
5. ^ "Categories". Diageo plc. http://www.diageo.com/en-row/ourbrands/categories/Pages/default.aspx. Retrieved 29 August 2010. 
6. ^ "Diageo says would look at Absolut if up for sale". Reuters. 14 March 2007. http://www.reuters.com/article/2007/03/14/idUSL1448503920070314. Retrieved 23 October 2011. 
7. ^ "Diageo and the brands that make the global drinks giant". The Telegraph. 7 June 2011. http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/8561390/Diageo-and-the-brands-that-make-the-global-drinks-giant.html. Retrieved 23 October 2011. 
8. ^ "Diageo's heady cocktail is best left on the shelf". The Independent. 10 July 2003. http://www.independent.co.uk/news/business/comment/diageos-heady-cocktail-is-best-left-on-the-shelf-586305.html. Retrieved 23 October 2011. 
9. ^ "A round of applause". The Jakarta Post. 12 September 2009. http://www.thejakartapost.com/news/2009/09/12/a-round-applause.html. Retrieved 23 October 2011. 
10. ^ "Our Brands". Diageo plc. http://www.diageo.com/en-row/OurBrands/Pages/default.aspx. Retrieved 21 June 2011. 
11. ^ "Diageo seen favourite if Cuervo decides to sell". Reuters. 21 March 2011. http://in.reuters.com/article/2011/03/21/cuervo-diageo-idINLDE72K16420110321. Retrieved 23 October 2011. 
12. ^ "Wines". Diageo plc. http://www.diageo.com/en-row/ourbrands/categories/Pages/Wines.aspx. Retrieved 29 August 2010. 
13. ^ Boyle, Catherine; Walsh, Dominic (22 April 2009). "LVMH denies talk of Diageo bid for Moët Hennessy". The Times (UK). http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article6145445.ece. Retrieved 29 August 2010. 
14. ^ "About Us". Diageo plc. http://www.diageo.com/en-row/ourbusiness/aboutus/Pages/default.aspx. Retrieved 29 August 2010. 
15. ^ http://www.prnewswire.com/news-releases/famous-brewer-expands-with-national-launch-of-guinness-black-lager-128316313.html
16. ^ "Spirits soar at Diageo". Findarticles.com. http://findarticles.com/p/articles/mi_m0UQX/is_7_69/ai_n14895441. Retrieved 18 April 2011. 
17. ^ "Diageo sells Burger King". Findarticles.com. 23 December 2002. http://findarticles.com/p/articles/mi_m3469/is_51_53/ai_96951529. Retrieved 18 April 2011. 
18. ^ "Diageo sells Pillsbury to General Mills". Findarticles.com. 23 December 2002. http://findarticles.com/p/articles/mi_m3469/is_51_53/ai_96951529. Retrieved 18 April 2011. 
19. ^ "Whiskey packaging whips up controversy". Beverage Daily.
20. ^ "Scottish Whisky: Cardhu". Scotchwhisky.net. 25 June 2007. http://www.scotchwhisky.net/distilleries/cardhu.htm. Retrieved 18 April 2011. 
21. ^ "Diageo Bottling Plant Refurbishment". Packaging-gateway.com. http://www.packaging-gateway.com/projects/diageobottling/. Retrieved 18 April 2011. 
22. ^ "Kilmarnock Town fights to protect their heritage". Savejohnniewalker.org. http://www.savejohnniewalker.org. Retrieved 18 April 2011. 
23. ^ "Diageo reject bid to save Johnnie Walker jobs". Thescottishsun.co.uk. 10 September 2009. http://www.thescottishsun.co.uk/scotsol/homepage/news/2630103/Diageo-reject-bid-to-save-Johnnie-Walker-jobs.html. Retrieved 18 April 2011. 
24. ^ Philp, Myra (27 March 2010). "Deer oh deer Diageo Drambis doomed". The Sun. UK. http://www.thesun.co.uk/scotsol/homepage/news/2909728/Deer-oh-deer-Diageo-Drambis-doomed.html. Retrieved 18 April 2011. 
25. ^ Tax gap reporting team. "Going Dutch". Guardian. UK. http://www.guardian.co.uk/business/2009/feb/02/tax-gap-diageo-johnnie-walker. Retrieved 18 April 2011. 
26. ^ Unlimited Studios (27 November 2009). "P.R. Coalition urges boycott of Diageo". Prdailysun.com. http://www.prdailysun.com/index.php?page=news.article&id=1259287766. Retrieved 18 April 2011. 
27. ^ Donmoyer, Ryan J. (26 June 2009). "Bailout of U.S. Banks Gives British Rum a $2.7 Billion Benefit". Bloomberg. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=amp5wXx35fkc. Retrieved 5 April 2011. 
28. ^ "our brands". Diageo. http://www.diageo.com/en-row/Ourbrands/. Retrieved 18 April 2011. 
29. ^ List of distilleries in Scotland
30. ^ Walsh, Dominic; Boyle, Catherine (23 April 2009). "LVMH denies being in Mot sale talks with Diageo". The Times (London). http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6150701.ece. 
31. ^ "Diageo Contacts." Diageo. Retrieved on 1 September 2011. "Diageo plc Lakeside Drive Park Royal London NW107HQ"
32. ^ "Brent Boundary (approximate)." London Borough of Brent. Retrieved on 1 September 2011.
33. ^ ^{a b c} Dunkley, Jamie. "Drinks maker Diageo to close London office." The Daily Telegraph. 20 March 2009. Retrieved on 1 September 2011.
34. ^ Innes, John. "Guinness closes UK brewery." The Scotsman. 16 April 2004. Retrieved on 1 September 2011.
35. ^ "Contact us." Diageo. Retrieved on 15 December 2009. "main content Diageo plc 8 Henrietta Place LONDON W1G ONB"

External links

	London portal
	Companies portal
	Beer portal
	Drink portal

• Official website
• DRINKIQ.com, Diageo's alcohol education site