Haig (whisky)

Haig or Haig & Haig are distillers of scotch whisky.

History

The dimpled bottle was then introduced in the 1890s. This bottle became so well-known and important to the brand that it was registered as a trademark in the USA in 1958 by Julius Lunsford.^[1]

Promotions

One of their famous advertising slogans was Don't be vague, ask for Haig.^[2][3]

References

1. ^ Constance L. Hays (September 30, 1999), Julius R. Lunsford, 84, Trademark Law Expert, New York Times, http://query.nytimes.com/gst/fullpage.html?res=9E04E6D9153EF933A0575AC0A96F958260 
2. ^ Elizabeth Knowles, "Advertising slogans", The Concise Oxford Dictionary of Quotations, Oxford University Press 
3. ^ Top 10 advertising slogans, The Guardian, 10 July 2003, http://www.guardian.co.uk/media/2003/jul/10/advertising1