Tanqueray

Infobox Beverage
name = Tanqueray


type = Gin
proof = 94.6
manufacturer = Diageo
origin = England
introduced = 1830
variants =
discontinued =
related =

Tanqueray is a brand of British gin which is marketed worldwide. The brand is currently owned by beverage giant Diageo Plc.

History

Tanqueray Gin was initially distilled in 1830 by Charles Tanqueray, who was descended from three generations of clergy from the village of Tingrith in Bedfordshire. At 20 he chose not to follow the family calling and established a distillery in the Bloomsbury district of London instead. When Charles died in 1868, the company passed into the hands of his heir, Charles Waugh Tanqueray. During World War II the distillery was almost completely destroyed. After the great air raid of 1941 only one of the stills, known as "Old Tom," survived and it is still in use today at the distillery in Cameronbridge, Scotland. The gin is primarily produced in Scotland and exported to its major market, the US. It is a London Dry Gin, so called because of the distillation process, not the origin of the product.

Products

Tanqueray London Dry Gin is the original variant, launched in 1830; the key botanicals are juniper, coriander and angelica root. It is variously sold at 94.6 proof (47.3% abv), 43.1% abv (e.g., in the UK [http://www.sainsburys.com/groceries/shopping/details/product_detail.jsp?NEW_NAVIGATOR%3C%3Elevel_2_id=2534374320018174&NEW_NAVIGATOR%3C%3Elevel_3_id=2534374310892615&NEW_NAVIGATOR%3C%3Elevel_4_id=2534374310892919&NEW_NAVIGATOR%3C%3Elevel_5_id=1689949377218933] and Sweden [cite web
url=http://www.systembolaget.se/SokDrycker/Produkt?VaruNr=10239
title=Tanqueray London Dry Gin] )and 40% abv (e.g., in Australia and New Zealand). The top markets for sales are U.S., Canada, Spain, [duty free] and Japan. [cite web
url=http://www.diageo.com/en-row/ourbrands/ourglobalbrands/tanqueray/
title=Tanqueray is the No1 imported gin in the US]

Tanqueray No. Ten was introduced in 2000 and targeted at the martini market. It goes through a quadruple-distillation.

Tanqueray Sterling Vodka was introduced in 1989 and is available in both neutral and citrus flavours. Its main market is the U.S.

Tanqueray Rangpur Gin was introduced in Maryland, Delaware, and Washington, D.C. in the summer of 2006. It has a strong lime flavour, the result of rangpur limes, ginger, and bay leaves being added during the final distillation process.It is produced at 82.6 proof (41.3 percent alcohol) and is now available throughout the United States.

Tanqueray Malacca Gin (discontinued) was introduced in 2000 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit). It suffered from poor marketing and the product failed to catch on with gin drinkers. It was discontinued in 2004.

Advertising

Tony Sinclair, a highly-esteemed socialite, is Tanqueray's fictional spokesman in the U.S. [cite web
url=http://www.slate.com/id/2122291
title=Pushing Gin: The foppish weirdo who wants you to drink Tanqueray] Created by Conor Sheridan, Glenn Porter, and Fred Liedtke for Grey Advertising. He made his physical debut in commercials, portrayed by Rodney Mason as a mad cap socialite of Black British descent.

References

External links

* [http://www.tanqueray.com/ Official website of Tanqueray gin]
* [http://www.diageo.com/en-row/ourbrands/ourglobalbrands/tanqueray/ Tanqueray brand at Diageo's corporate website ]