Popov (vodka)

Popov is a brand of vodka produced by British drinks giant Diageo plc's Diageo North America subsidiary. [cite web
title=2004 State of the industry
url=http://www.bevindustry.com/content.php?s=BI/2004/07&p=5
accessdate=2007-05-25] It commands a significant marketshare among vodkas in the United States [cite web
title=Vodka: domestic trends and campaigns
url=http://www.beveragebusiness.com/bbcontent/art-arch/99epstein08.html
accessdate=2007-05-25] and competes in the low-mid range pricing niche. [cite web
title=How to Assess Your Company's Strengths and Weaknesses
url=http://www.cio-asia.com/ShowPage.aspx?pagetype=2&articleid=387&pubid=5&issueid=35
accessdate=2007-05-25]

Popov's best-known variety is 40% alcohol by volume, though it also sells a 100 proof variety. It is manufactured in Stamford, Connecticut and typically comes in a plastic jug.

It is a popular drink amongst college students, due to its low price and high alcohol content.

References