Black & White (whisky)

Black & White is a blended Scotch whisky. It was first produced by the London-based whisky blender founded by James Buchanan . Originally known as House of Commons (after the British House of Commons), its nickname- referring to the black and white labelling- was eventually adopted as the official brand instead. [http://www.awa.dk/whisky//blacwhit/index.htm "A Black & White Scotch Whisky review"] , "Collins Pocket Reference:Whisky" via www.awa.dk. Article retrieved 2006-11-07.]

The brand's motif (featuring a black Scottish Terrier and a white West Highland White Terrier) was conceived by James Buchanan himself during the 1890s. [http://www.diageo.com/en-row/OurBrands/ourbrandsA-Z/whiskey/black_white.htm "Our Brands: Black & White"] , Diageo corporate website (diageo.com). Article retrieved 2006-11-07.]

After a series of mergers and acquisitions involving Dewar's (1915), the Distillers Company, and Guinness (forming United Distillers), the brand is now owned by Diageo. It is claimed to be most successful in France, Venezuela and Brazil. At present, the brand is not used within the United Kingdom.

References

Dean Martin was a renowned Black & White drinker in the '50s & '60s.