Industrias Pampero, C.A.

Infobox_Company
company_name = Industrias Pampero, C.A.
company_
company_type = Private
foundation = Caracas, Venezuela (1938)
location = Caracas, Venezuela
Ocumare del Tuy
Valencia, Venezuela
key_people = Alejandro Hernandez, founder
industry = Distilled beverages
products = Rum
operating_income =
net_income =
group = Property of Diageo, the World's largest liquour distributor.
homepage = [http://www.pampero.com/ www.pampero.com]

Industrias Pampero, C.A. is a rum distillery established in 1938 in Venezuela. Together with C.A. Ron Santa Teresa and Seagram's Ron Cacique brands, Pampero has contributed to placing the country among the top ten rum producers and exporters in the world. Its main production plant is located at a nineteenth-century family-owned "Hacienda La Guadalupe" estate, now "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the fertile central plains.

"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (Bitten Horse), mainly as a reference to its popular brand logo, a cowboy riding his wild horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name ("Pampero" literally means "from the Pampas", though the Venezuelan plains are called "the llanos").

History

Pampero was created in 1938 by Alejandro Hernández, the son of a fisherman from Isla Margarita.

Pampero is credited for having set the initial standards for rum production in Venezuela, and was the first rum to be accredited ‘Añejo’, by the Venezuelan government. Alejandro Hernández later on joined the political life of the country, occupying the office of Governor of the Nueva Esparta state and even running for the presidency of the country.

Despite popular belief and its long tradition, Industrias Pampero, C.A. is no longer a Venezuela-owned company. After having been a part of United Distillers for some years, it is currently a division of Diageo, the world's largest liquor holding company.

Pampero rums have been awarded several international prizes, including the Gold Award Premium Category for several years, and most recently, the Best Rum at the prestigious 2007 San Francisco World Spirits Competition. [ [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-14-2007/0004587800&EDATE=/ PR Newswire May 14, 2007 press release] ]

Products

All of Pampero rums, being "añejos" (aged), usually have a golden color that comes from having been matured in oak casks for several years, the duration depending on the type of rum.

* Pampero Oro (Gold)
* Pampero Ron Añejo Especial
* Pampero Ron Añejo Aniversario, known for its bottle in a leather pouch
* Pampero Blanco
* Pampero Selección 1938 Ron Añejo

References