Harp Lager

Harp Lager

Harp Lager (Harp Irish Lager since 1997) is a pale lager brand owned by Diageo. It is brewed in The Great Northern Brewery, Dundalk for Ireland, the Labatt's brewery for Canada and the Hydes brewery for Great Britain. In Australia distribution is handled by Carlton & United Breweries.

History

Harp Lager was first produced in 1960 by The Great Northern Brewery, Dundalk, as a bottled beer, in response to the trend among drinkers in Britain and Ireland towards continental lager. By 1961, it was brewed under an alliance of the brewing companies, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness. These companies grouped together under the name of the Harp Lager Ltd. consortium. Coming 1964, it was being sold on draught and quickly lead in its category for sales. Members of the Harp consortium changed over the years, with Courage and Scottish & Newcastle leaving in 1979, but becoming franchisees. [http://www.diageo.ie/Company/Brewing/Dundalk/CompanyBrewingDundalk Brewing in Dundalk – Diageo Ireland ] ]

Dr. Herman Muendar, a distinguished German "Braumeister" was chosen to manage the new venture, being eminently suited to the task, having gained considerable experience supervising and directing the re-building of war damaged breweries in the Ruhr area of Germany. And so Harp Lager was born, with the Brian Boru Harp as it emblem. For many years the memorable slogan "Harp stays sharp" was used in advertisements for the Lager. It was written by the advertising executive Rod Allen.

In 2005, Harp saw a makeover. Diageo Ireland separated the brand from Guinness and gave it a new look, with new advertisements appearing on TV. Ironically, there is no longer an actual Harp on the design of the new tins and bottles, as that logo belongs to Guinness. US and Canadian sold bottles still bear the Harp logo (2008).

On the 9th May 2008, Diageo Ireland announced that they are to close the Dundalk Brewery along with the Kilkenny Brewery over a five year period. Thus ending along tradition of Brewing in Dundalk.

Harp Export

Harp Export Lager is a 5% abv pale lager.

References

External links

* [http://www.diageo.ie/brands/harp Diageo]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Harp Lager — лагер Год основания: 1960 Крепость: 5,0% Состояние: кеги, бутылки 0,5 и 0,33 л; Тип: лагер …   Википедия

  • Harp (disambiguation) — A harp is a stringed musical instrument.Harp may also refer to: * Clàrsach, a form of harp used in Ireland and Scotland from ancient times * Celtic harp, another name for Clarsach, in use mainly since the 50s for the same kind of harp, also used… …   Wikipedia

  • Harp — La Harp est une bière irlandaise produite par Diageo. La Harp, contrairement à la plupart des bières irlandaises, est une bière blonde de type pils. Elle a été créée en 1960 par Guinness PLC à Dundalk et est également brassée localement au Canada …   Wikipédia en Français

  • Lager — es un tipo de cerveza con sabor acentuado que se sirve fría, caracterizada por fermentar en condiciones más lentas empleando levaduras especiales, conocidas como levaduras de fermentación baja, y que en las últimas partes del proceso son… …   Wikipedia Español

  • Great Northern Brewery, Dundalk — Infobox Brewery name = The Great Northern Brewery caption = The Great Northern Brewery, Carrick Road, Dundalk location = flagicon|IrelandDundalk, Ireland owner = Diageo opened = 1846 active beers = brewbox beer|name=Harp Lager|style=Pale Lager… …   Wikipedia

  • St. James's Gate Brewery — Infobox Brewery name = Guinness caption = Logo of Guinness Ltd. location = flagicon|Ireland Dublin, Ireland owner = Diageo opened = 1759 production = 82.9 million hectoliters, 50.7 million UK barrels active beers = brewbox beer|name=Guinness… …   Wikipedia

  • Black and Tan — is a drink made from a blend of pale ale and a dark beer such as a stout or porter. Sometimes a pale lager is used instead of ale; this is more usually called a half and half. In Ireland both Stout and Ale drinkers may order a black and tan for… …   Wikipedia

  • Beer in Ireland — is dominated by stout. Brewing in Ireland has a long history, and by the beginning of the nineteenth century there were over two hundred breweries in the country, fifty five of them in Dublin. During the nineteenth century the number of breweries …   Wikipedia

  • Гиннесс — У этого термина существуют и другие значения, см. Гиннесс (значения). Guinness …   Википедия

  • Half and half — refers to various beverages or liquid foods made of an equal parts mixture of two substances, including dairy products, alcoholic beverages, and soft drinks. Dairy product In the United States, half and half is a very light cream typically used… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”