Rod Allen (advertising executive)
- Rod Allen (advertising executive)
Roderick Howard Allen (May 16, 1929 - August 22, 2007) was a British advertising executive who wrote many well known advertising slogans and jingles used in the United Kingdom. He was nicknamed the "jingle king".
Allen was born in Consett, County Durham and worked in advertising from the age of 17. His career was only interrupted by National Service in the Royal Corps of Signals. In 1966 he founded with Mike Brady and Peter Marsh, the Advertising Agency - "Allen, Brady and Marsh" which at one time was one of the top 5 agencies in the UK.
Slogans
*"I'm a secret lemonade drinker" - R. White's Lemonade
*"the listening Bank" - Midland Bank
*"the wonder of Woolies" - Woolworths
*"Harp stays sharp" - Harp Lager
*"milk has got a lotta bottle" - Milk Marketing Board
*"this is the age of the train" - British Railways
*"Triangular honey from triangular bees" - Toblerone
*"power to the people" - Ever Ready batteries.
*"this is luxury you can afford" - Cyril Lord carpets.
External links
* [http://www.independent.co.uk/news/obituaries/rod-allen-402337.html Obituary: "The Independent"]
* [http://www.liverpooldailypost.co.uk/views/obituaries/2007/09/20/rod-allen-64375-19816830/ Obituary: "The Liverpool Daily Post"]
* [http://www.guardian.co.uk/media/2007/sep/17/mondaymediasection12 Guardian article]
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