- New Amerykah Part One (4th World War)
New Amerykah Part One (4th World War) Studio album by Erykah Badu Released February 26, 2008 Recorded 2005–2008
Luminous Sound Recording
Cosmic Dust Studio
(Los Angeles, California)
Electric Lady Studios
(New York, New York)
Genre Neo soul, funk, hip hop, soul, electronic Length 58:52 Label Puppy Love, Universal Motown Producer 9th Wonder, Mike "Chav" Chavarria, Erykah Badu, Madlib, James Poyser, Karriem Riggins, Sa-Ra Erykah Badu chronology Worldwide Underground
New Amerykah Part One (4th World War)
New Amerykah Part Two (Return of the Ankh)
Singles from New Amerykah Part One (4th World War)
Released: December 18, 2007
Released: February 2, 2008
- "The Healer"
Released: April 11, 2008
New Amerykah Part One (4th World War) is the fourth studio album by American recording artist Erykah Badu, released February 26, 2008, on Universal Motown. It follows her 2003 album Worldwide Underground and a hiatus from recording music. Communicating with several hip hop producers over the Internet, Badu conceived the album through the GarageBand software program on her laptop, which led to the album's primary recording sessions at Electric Lady Studios in New York City.
An esoteric concept album, New Amerykah Part One (4th World War) features social commentary and impersonal lyrics, with subject matter that includes poverty, urban violence, complacency, and cultural identity. It features dense, stylistically-varied music that incorporates funk, soul, and hip hop genres.
The album debuted at number two on the US Billboard 200 chart, selling 123,884 copies in its first week. It produced three singles and has sold 359,000 copies in the United States. Upon its release, New Amerykah Part One (4th World War) received general acclaim from music critics. The album was ranked in the top-10 of various critics and publications' year-end lists of best albums in 2008. It was named the best album of 2008 by the Associated Press.
- 1 Background
- 2 Recording
- 3 Composition
- 4 Content
- 5 Packaging and title
- 6 Release and promotion
- 7 Reception
- 8 Track listing
- 9 Personnel
- 10 Charts
- 11 See also
- 12 Notes
- 13 References
- 14 External links
Dealing with writer's block and conflicted about her mainstream success, Erykah Badu embarked on her Frustrated Artist Tour in 2003. Her increasing popularity brought upon some backlash towards her public image and expectations of her as "queen of neo soul", an honorific nickname that she found limiting. Her third studio album, Worldwide Underground (2003), was released to mostly positive reviews and was certified gold, although it was underpromoted and sold less than her previous albums. Badu herself was not satisfied with the album and felt she had nothing substantial to express with her music at the time. Plagued by a creative block and self-doubt, she took time off from her recording career and focused on caring for her children, although she continued to tour in the period between albums.
In 2004, Badu gave birth to a daughter, Puma Rose, with her former boyfriend, rapper The D.O.C.. Later that year, she received her first computer as a Christmas gift from drummer and producer Ahmir "Questlove" Thompson, and began communicating with and receiving music from him and other producers such as Q-Tip and J Dilla. Beginning in 2005, Badu worked from her home in Dallas and used the software application GarageBand as a digital audio workstation, which she was introduced to by her son, Seven. He taught her how to use her laptop as a mini recording studio, and she used it to construct various backing tracks for songs. Using GarageBand, she recorded demos of her vocals by singing into the computer's microphone.
She composed more than 75 songs within the year and intended on splitting them among her planned series of New Amerykah albums. She said of her productivity with her laptop, "I could be here, in my own space, with headphones on, and the kids could be doing what they doing, and I’m cooking dinner still, I’m making juices still, and it’s so easy just to sing. You got an idea — boom! Idea, boom!" Badu's iChat buddies, including hip hop producers Questlove, Madlib, 9th Wonder, and J Dilla, IMed her to get back into the studio and sent her tracks. Such exchanges inspired a creative spark for Badu, which she explained in an interview for the Dallas Observer, "I started to accept that maybe it's OK for me to put out music, and it doesn't have to be something dynamic or world-changing. But just as I was accepting that, here comes this burst of light and energy and creativity. And that's the process, I guess, of life—the detachment and the release of something gives you even more room to grow or be creative."
With the album, Badu sought to augment her music's production, expose the work of underground hip hop producers, and exceed listeners' expectations of contemporary music. She discussed her creative intentions in an interview for Billboard, stating "In taking on a project like this, I'm taking the responsibility to talk for my race and my planet." In an interview for the New York Post, she explained the album to be about "the war against self [...] against your inner being", and said of her hiatus, "I've always taken my time between albums. I'm a performing artist - recording is secondary to me. My performances are what drive me. It's like my therapy. I like to write a lot while I'm on the road before I even think about recording." She also commented on her writer's block in retrospect, saying "Over the course of my career I thought I suffered from writer's block. But then I realized I only want to record an album when I have something relevant enough to say."
For New Amerykah Part One, Badu collaborated principally with Questlove, Madlib, 9th Wonder, Karriem Riggins, James Poyser, audio engineer Mike "Chav" Chavarria, and the members of musical group Sa-Ra, who made production and lyrical contributions to most of the tracks. She later explained choosing which producers to work with, saying "All of these people have a reputation for being visionaries and knowing them well, I felt 'Okay, now it's time to put together a project that not only takes us to another place, another dimension, but highlights these sights.' And that's what I had in mind for this project". She started the album's initial recording at Luminous Sound Recording in Dallas, where she was assisted by Chavarria in recording vocals and basic tracks to 2-tracks. Her vocal harmonies were recorded to a Studer A820 ½-inch, an Analog Playback Tape machine, using RMG magnetic tape. James Poyser, who was heavily involved as musician and producer in all of Badu's previous work, had his role on the album reduced amicably to accommodate her minimalist, beat-driven approach in production. He discussed Badu's direction for the album in an interview for Shook, stating "she wanted a dirtier, more organic underground hip hop sound. So she dealt with cats that brought that sound to the table."
A portion of the album's initial recording and programming also took place at Sa-Ra's Cosmic Dust Studio. Om'mas Keith of Sa-Ra said of Badu's role at their studio, "Sometimes she’d come through and pick a skeletal and other times the beats would get made right then and there." Sa-Ra member Shafiq Husayn was bestowed by Badu with the honor of being the only person allowed to write lyrics for her. Husayn discussed the responsibility, saying "She’s never written with anyone on any of her previous releases. She had to go through some personal things to come to the point where she’d let somebody write for her in the manner that we did. It was spontaneous but at the same time there was structure to it. It might not have the right expression, or the right enunciation. Writing is so personal. That was a big thing."
Electric Lady sessions
Badu subsequently held recording sessions at Electric Lady Studios in New York City, where the album was completed. In her interview for Remix, she elaborated on the recording process, stating "Everything that the producers e-mailed me I put into GarageBand. Then we would try to duplicate it at Electric Lady. I did vocals on my laptop, babies crying and everything. I also EQ'd the tracks using effects like GarageBand's Vocal Reflection." Badu worked with audio engineers Chris Bell, Tom Soares, and Mike "Chav" Chavarria, who had spent numerous hours with Badu listening to her previous albums, including her 1997 debut Baduizm (Kedar, 1997) and its 2000 follow-up Mama's Gun, and older albums such as The Dark Side of the Moon (1973) by progressive rock band Pink Floyd and Innervisions (1973) by Stevie Wonder. They worked with the producers' emailed music and embellished their own 2-tracks by using Pro Tools to incorporate live instrumentation such as bass, guitar, flutes, percussion, and keyboards. Contributing musicians included vocalist Georgia Anne Muldrow, trumpeter Roy Hargrove, vibraphonist Roy Ayers, guitarist Omar Rodríguez-López, and vocalist Bilal.
Influenced by Badu's creative flow and their time listening to music, Chavarria added special effects and delays to the tracks by using and manipulating a variety of plug-ins and guitar pedals, subsequently reworking effects frequency and modulation parameters. He commented on their handling of the producers' tracks, saying "We were able to build around them. Erykah made this record to display to the world that there is this whole group of producers out there who are outside of the mainstream making great music. She was trying to highlight what they do. We didn't want to change what the producers originally brought to the table. We didn't change it; we just added to it." Badu said of the approach, "I work in layers. The first layer is the track. The second layer is the songs. The third would be the musicians who add a certain nuance. And when they play, they play like they are a sample. Or we take a piece of what they played, and we sample and loop it."
At Electric Lady, Badu applied a multifaceted approach to recording her singing and opted against post-production editing of her vocals. She used her voice impressionistically, and her vocals were characterized by high scales, varied frequencies, wide intervals, and time-stretched harmonies. Chavarria, who engineered the vocals with Badu, remarked on her singing, "Her voice has so many frequencies, from a subharmonic of her tonic to a thin raspiness, and she wants to hear all of that." Badu used a Shure SM57 dynamic microphone, finding it to have enough bottom for her voice type, and cut vocal takes while situated between two speakers in the studio's control room with the monitor mix playing. She explained this setting to be more comfortable, noting the ability to hear herself sing and hold the microphone when moving around. Badu elaborated on the process in her interview for Remix, stating "I might do a vocal take 100 times and not get it, then come back the next day at 3 a.m., and laying down on the floor, my ears will get it. Pitch is good but feeling is better. I never cut and paste or punch in, I like a single vocal take. [...] When I do vocals, I am singing with a certain volume in my voice. I am singing the double and triple harmonies at different volumes. You don't have to adjust it; I have already done it. We mix as we go, so by the time we put the vocals to ½-inch tape, I know it. If you touch a damn thing, I will know it."
To adjust to potential audio feedback and leakage and obtain a usable take, Chavarria tried having Badu sit in an overstuffed chair six feet behind the mixing console and use alternate microphones such as a Neumann M 269 or AEA R44 ribbon microphone with Sony MDR-V900 headphones into a Furman headphone mixer. However, Badu felt she could not perceive all of her voice's frequencies with the headphones and often discarded them to move towards the studio monitors. He also considered situating her in an equilateral triangle with the two speakers, one of which would be placed out of phase in order to have the leakage cancel itself. However, according to him, the mic has to be stationary, while Badu "likes to hold the mic like an MC. She is at home as a live performer." He said of working around audio spills and adapting to Badu's methods, "We worked to make her vocals fit into the track, phase-wise. [...] What did work was to keep the monitors fairly low and turn the microphone out of phase, and we would move her around the room until she found a spot where the leakage was reasonable and where she felt comfortable and could hear herself. But just as often she would just sit in that chair behind the board in the A Room."
As with her previous recordings, Badu used tuning forks when recording the album. She said of her fondness of using the instrument, "According to the message I am trying to get and studying the frequency of sound, each tuning fork has a certain vibrational energy that is conducive to a feeling or a color or a smell. They're related to different chakras in the body, too. Some may make you feel good or sexy or conscious of what you're saying. Depending on the song and the frequency I am trying to get over to the people, I use the tuning forks, and I also played talking drum." New Amerykah Part One was mastered at Electric Lady Studios in February 2008.
Music and style
The album's music is a dense, stylistic amalgam that primarily incorporates funk, soul, and hip hop genres, as well as jazz and electronica. Alexander Billet of ZNet writes that the styles featured on New Amerykah Part One are "woven together into an often mind-bending eclecticism." Music writer Nelson George describes it as "a complicated mesh of soul, electro sounds and references, simple and obscure [...] a musically challenging album that owes much to Radiohead and Curtis Mayfield". Expanding of the loose, jam-oriented style of Worldwide Underground, it features groove-based instrumentation, murky tones, hip hop musical phrasing, eccentric interludes, and various beats, digital glitches, and samples. Sputnikmusic's Nick Butler notes the influence of J Dilla in the album's sound, and compares the music to the work of neo soul collective Soulquarians, which featured Dilla, Badu, and New Amerykah contributors Questlove, James Poyser, and Bilal. Butler adds that the album is "moved beyond the ideas and conventions that have defined neo-soul over the past decade." Greg Kot of the Chicago Tribune writes that, "Like her peers D'Angelo (with Voodoo in 2000), Common (Electric Circus in 2002) and the Roots (Phrenology in 2002), Badu has made a record that defies efforts to categorize it." He adds that its "murkier, funkier vibe" draws on the "hypnotic funk" of early 1970s albums such as Miles Davis's On the Corner (1972), Herbie Hancock's Sextant (1973), and Sly & the Family Stone's There's a Riot Goin' On (1971).
Similar to Voodoo and On the Corner, New Amerykah Part One emphasizes sound and mood over choruses and verses. The album is unififed by a musical theme, with songs sequenced together and typified by ominous musical elements, minor-key melodies, and atmospheric beats. Greg Kot characterizes it as "heavy on shadowy mood and mesmerizing groove, and short on melody and hooks." Ben Ratliff of The New York Times distinguishes the music's mood as "claustrophobic and sad and sometimes grandiose", with turbid tones and vibrato by Badu. Lauren Carter of the Boston Herald views that Badu's subtle musical approach led to her "wrapping tracks in a hazy, mellow groove that frequently has the feel of a seance." Ken Micallef of Remix compares the album's "fluid bass rhythms" to "the low-down subterfuge of D'Angelo's masterpiece, Voodoo", noting that "Badu's layered vocal harmonies [...] are at times frighteningly bizarre; the music is diverse and exploratory; altogether, the overwhelming underground nature of the record recalls a mad mash of Stevie Wonder's Innervisions, Sly and the Family Stone's Fresh and Quasimoto's The Further Adventures of Lord Quas." Several writers have compared its sound to the music of Funkadelic. Viewing both albums as "diffuse", Eric Henderson of Slant Magazine comments that "Worldwide Underground was Parliament. New AmErykah is Funkadelic", with the latter being more "urgent" and avant-garde.
Songs on the album incorporate experimental hip hop backing tracks and other hip hop elements in a surrealistic manner. The majority of the beats are dark, blunted, and hazy, and have been noted by music writers as conveying an urban soundscape and feeling of paranoia. Most of the songs were either produced or co-written by members of Sa-Ra, who are known for their sonically dissonant music, characerized by eccentric chord placements and off-time beats. Mildred Fallen of Shook writes that the album is "as much an inauguration for Sa-Ra as it is a re-emergence for Erykah Badu." Andy Kellman of Allmusic calls its music "varied and layered", noting "plenty of fearless weirdness and a couple relaxed soul-jazz backdrops", and cites the album as "easily the most hip-hop and most out-there release from Badu thus far, with beats bumping, knocking, and booming in roughly equal measure, sometimes switching tacks or vanishing midstream, dropping down dark corridors, gradually levitating into direct sunlight." Music writer Sasha Frere-Jones comments on the album's hip hop element, saying that it "isn’t so much hip-hop as it is a reorganization of the historical flotsam and jetsam that were recycled and turned into hip-hop." Music writer Alex V. Cook characterizes the music as heavy on the groove and bass elements that are predominantly found in funk and hip hop.
New Amerykah Part One is an esoteric concept album with sociopolitical themes and mostly downbeat subject matter, featuring more impersonal topics and social commentary than on Badu's previous work. Its subject matter deals with social concerns and struggles within the African-American community, exploring topics such as institutional racism, religion, poverty, urban violence, the abuse of power, complacency, cultural identity, drug addiction, and nihilism. Badu has said that the album discusses "religion, [...] poor families, the undermining of the working class, the so-called minority." Andy Gill of The Independent denotes the album's subject matter as "the black struggle to find a place of nobility". Greg Kot writes that the album "plays like an extended meditation on the African-American community, streaked with anger, sadness and a pinch of hope", noting that "pleas for perseverance [...] alternate with calls to action". Patrick Taylor of RapReviews calls its subject matter both "contemporary and old school, referencing the psychedelic soul of the late sixties and seventies, and realizing the anger and optimism of that era." Ben Ratliff calls it "a political record" and views that most of the "social agenda" in Badu's lyrics has been previously explored by artists such as Curtis Mayfield, Marvin Gaye, and Funkadelic, adding that it "suggests that little has changed in nearly 40 years, and perhaps [...] that’s her point."
Music journalist Nitsuh Abebe writes that the album's lyrical content is rooted in the era of "those Civil Rights and post-Civil Rights moments when African-Americans were left with some strange, heavy tasks: sorting out how to have a cultural identity as part of a nation that had, up until very recently, been a dedicated adversary, and sorting out how to clean up the wreckage that had accumulated in the meantime." Quentin B. Huff of PopMatters compares its thematic structure to singer-songwriter Suzanne Vega's Beauty & Crime (2007), which was composed by Vega as an ode to her native New York City, and interprets the plot of New Amerykah Part One to be "an amalgam of post-Civil Rights Era experience mixed with a post-9/11 worldview, plus a few shots of community spirit, individual growth, pleas for social activism and spiritual enlightenment, and [...] the realities of death." Huff comments that the album's "clash in musical styles" reinforces the subject matter's "clash between progress and patience", adding that some songs "seem committed to having America honor" the promise of the American Dream for African-Americans, while other songs "seem to reject the promise, or at least the idea that the promise can be fulfilled without considerable effort".
Badu's songwriting on the album is characterized by austerity, pointillism, stream of consciousness, improvisation, and scenic narrative. Her lyrics are alternately overtly political and deeply personal, interlaced with Five Percenter notions and references to the Nation of Islam. Alex Macpherson of The Guardian writes that Badu's lyrics "veer from oblique poetry to direct, full-force observational commentary". Melena Ryzik of The New York Times describes it as "idiosyncratic" and finds Badu's "hard-boiled speechifying" to be "charged by a rambling political fervor and a level of introspection that were only hinted at in her previous work." Badu expresses a motherly perspective and feelings of dismay and empathy for the subjects in the songs. Charles Aaron of Spin comments that "a sense of history and maternal compassion [...] grounds even her most oblique forays." Nitsuh Abebe writes similarly, "her keen writing about people" gives songs "much of their shape" and views that her candor helps communicate the album's "social concerns, which could otherwise sound like a laundry list of black-community struggles".
The opening track "Amerykahn Promise" samples the 1977 song "The American Promise" by American band RAMP as its backing track. The original song was co-written and produced by Roy Ayers, who gave Badu the original master tape for her to rework on the album. Ayers and Edwin Birdsong were inspired to write the song by President Lyndon B. Johnson's 1965 speech "The American Promise", which called for justice and equal rights in the United States. "Amerykahn Promise" features explicit political satire and has themes of disfranchisement and the hindrance of the American Dream. Its tongue-in-cheek subject matter portrays America as a land of broken promises. The song opens with a blaxploitation trailer blurb, saying "more action, more excitement, more everything", and features an improvisatory funk vamp, RAMP vocalists Sibel Thrasher and Sharon Matthews, and an authoritative male voice, performed by Om'mas Keith of Sa-Ra. The authoritative character is portrayed as a circus-barker whose smoke and mirrors presentation of the American Dream leads to contentious dialogue with Badu. A female voice at the end of the song asks, "Has anyone seen my 42 laws?", an arcane allusion to the 42 divine laws of ancient Egyptian goddess Maat.
Produced by Madlib, "The Healer" is an ode to hip hop culture and a proclamation of its scope. It opens with a brief snippet from a song by Malcolm McLaren featuring the World's Famous Supreme Team. Music writer Piero Scaruffi describes the song's music as "trancey, exotic and brooding", while Sasha Frere-Jones notes "bells, unidentifiable knocks, a lonesome instrument that might be a sitar, or a guitar, and lots of empty space" in the musical backdrop, adding that "the music flirts with total stasis, though it still has an audible beat." Badu's lyrics, delivered in an incantation style, make reference to various names of God, including Humdililah, Allah, Jehovah, Yahweh, Jah, and Rastafari, while asserting hip hop to be "bigger than" social institutions such as religion and government. She explained the lyrics and religious references, saying "to me, hip-hop is felt in all religions - it has a healing power. I've recently been to Palestine, Jerusalem, Africa and a bunch of other places, and everyone is listening to hip-hop. There's something about that kicking snare sound that all kinds of people find meaning in."
Layered with acoustic guitars, keyboards, and a shuffling drumbeat, the midtempo, autobiographical song "Me" discusses Badu's thoughts and feelings about her life, including the struggle of growing as a public figure. It features multitracked trumpet by Roy Hargrove. She mocks others' perception of her, which she has explained as "everything you can see of Erykah Badu — the Ankhs, the powers, the 5 Percenters, the mysteries, it’s all true. The lies; it’s all true. Had two babies with different daddies. Thirty-six years old and addicted to a variety of spending." The song's jazz conclusion has Badu singing about her mother's life and resilience in unison with a muted trumpet. Piero Scaruffi compares Badu to "the sweetest Diana Ross" on the song and finds the songwriting "simple and spontaneous". "My People" has a slow beat and righteous lyrics delivered with gospel and chant-like repetition and call and response patterns. It features a sample of singer-songwriter Eddie Kendricks' 1972 song "My People...Hold On".
"Soldier" was produced by Karriem Riggins and features a pulsing groove, soft flute, rugged drums, and a deflty chopped sample. It was written by Badu immediately after receiving Riggins' beat for the song. Riggins likens the song's production style to that of J Dilla and his Detroit hip hop scene, stating "We shared a lot of the same ideas and I was really inspired by his sound. A lot of producers from Detroit have a certain sound, and I think it just comes from being in the city. Erykah definitely connects to that and she wanted that sound." The song's sociopolitical lyrics have Badu expressing sympathy and solidarity for those facing oppression, with references to black-on-black crime, police corruption, and Hurricane Katrina. "The Cell" was produced by Sa-Ra member Shafiq Husayn and features a lively, choral style and hard bop feel. A metaphor for both heridity and confinment, "The Cell" is a tableau of crime, drugs, and desperation in urban decay, streamlined by a stark story about Brenda, a character who falls victim to her environment.
"Twinkle" was co-produced by Mike "Chav" Chavarria and has a dreadful, uneasy mood. Cited by Chavarria as the album's most effects-heavy track, it features a futuristic sound, a convoluted beat, and abstract aural elements such as white noise bursts, high-pitched voices, abrasive instruments, and layers of twinkling keyboard bass. Additionally, the song incorporates guitar by Omar Rodríguez-López and Jef Lee Johnson. The song's lyrics lament the plight of the African-American community and the cyclical effects on African Americans by the various failures of the social institutions such as the health care, education, and prison systems in the United States. Badu raps in the song's verse, "Children of the matrix be hittin’ them car switches / Seen some virgin Virgos hanging out with Venus bitches", followed by her singing, "They don’t know their language, they don’t know their God". Over humming keyboards, the song's closing minutes feature a speech in the ancient African language of Mdw Ntchr, followed by a rant by a speaker that is modelled after actor Peter Finch's rant in the 1976 film Network. The speaker angrily indictes the state of the world and the complacency of people. Philadelphia Weekly's Craig D. Linsey describes "Twinkle" as a "dense inner-city blues".
"Master Teacher" was conceived by Georgia Anne Muldrow on her Rhodes piano at Sa-Ra's Cosmic Dust Studio with Badu present and was originally intended for one of their albums. Its idyllic music blends mellow soul and glitchy hip hop, featuring a chopped sample of Curtis Mayfield's 1972 song "Freddie's Dead". The song's lyrics envision a higher degree of African-American identity. Its vocalists ask in refrain, "What if there were no niggas, only master teachers?", and answering "I stay woke", with Badu responding "I’m in the search of something new / Search inside me, searching inside you". Midway through the song, keyboardist James Poyser appears and softens the music's tempo, with a fluid, jazzy sound. "That Hump" concerns the topic of drug dependency. The closing track "Telephone" is a tribute to J Dilla, who died in 2006 from complications with blood disorder, and has themes of sorrow and hope. It serves as a departure from the preceding songs' edgier musical direction, featuring soft melodies and an acoustic feel similar to Badu's live sound. The songs opens with the sound of ominous sirens, referencing J Dilla's 2006 album Donuts. The song's lyrics are based on a story told to Badu by J Dilla's mother on the day of his death. James Poyser explained in an interview, "Dilla's mom told Erykah about one day when he was telling her about this dream he had where Ol'Dirty was telling him to get on a different color bus and giving him directions home". Poyser said that the song's music was inspired by Dilla's passing and discussed its recording, stating:We were in the studio right after Dilla’s funeral and we were working on stuff for the Edith Funker album. The focus there was more emotional than sonic. It was just feeling Dilla. It was something that wasn’t thought out, it just naturally took place. We were sitting there and we just started jamming and the song just happened instantly.—James Poyser
The closing track "Honey" is a percussive, lighthearted love song that contains a sample of singer Nancy Wilson's 1978 song "I'm in Love". The track opens with a reprise of "Amerykahn Promise", with an announcer saying, "We hope you enjoyed your journey and now we’re putting control of you back to you", and a countdown leading to "Honey". According to Badu, the song is about "a lover, a fictitious character named Slim, who I'm chasing." Allmusic's Andy Kellman comments that the song is included as an unlisted track as "it doesn't fit into the album's fabric, what with its drifting, deeply sweetened, synth-squish-and-string-drift groove."
Packaging and title
The album's cover and interior artwork were designed by Badu and graphic artist Emek. The cover features an abstract portrayal of Badu, who dons vintage nameplate knuckle rings bearing the album title and an Afro decorated in a bric-a-brac manner with various emblems. Badu and Emek saught to reflect the former's perspective on various topics, including music, religion, governments, and economics, and incorporate emblems to depict American culture and modern society. Images featured in the Afro include those of flowers, spray cans, dollar signs, power plants, musical notes, toilets, raised fists, needles, laptops, turntables, handcuffs, broken chains, bar codes, drugs, and guns. The album's interior artwork features ominous, psychedelic, futuristic, and apocalyptic imagery. The artwork includes illustrations of a red-eyed Uncle Sam pointing a gun, robotic creatures tattooing each other, a bar code bearing the alphanumeric message "50C1AL 5Y5T3M", and a suited skeleton with a dollar sign on its skull lecturing a headless audience from a podium that bears the pyramid image from the reverse of the Great Seal of the United States. The illustration of a soft melting fork, hypodermic needle, and spoon is an adaptation of Salvador Dalí's 1931 painting The Persistence of Memory.
Before its release, the album was tentatively called KahBa, which Badu derived from her name, as a reference to Islam and Kemetism. The title of the album series, New Amerykah, is a pun of Badu's name. She has explained one meaning of it as "a statement that simply says, 'This is the beginning of the new world'-for both the slaves and the slave masters. In other words, everybody has to wake up and see. This new world moves much faster. We don't even realize how fast we're moving." In her interview for Remix, Badu said that New Amerykah also means "a very different and new for me" and elaborated on this context, stating "In 1997, a 25-year-old Erykah Badu came out as an artist, pregnant, a mother-to-be. We used to bring cassettes home as our listening from the studio. No one had a cell phone, only a couple people with these great big contraptions. The Internet was not our form of communication; we still had the library. We were creating from sand and scrap. So quickly it's turned into this technological society. I can send the album to millions of fans from Antarctica to Mexico City with one push of the button. The way our children think and the things they see? It's new, and it's happened so quick. And I am in the middle of that. Me on the platform with a microphone — that is how I envision New Amerykah." Part One's subtitle, 4th World War, reflects the content's objective, political leanings, which Badu explained to be "outside of me [...] What’s going on outside is the left brain".
Release and promotion
The album was released in the United States on February 26, 2008, Badu's 37th birthday. It was also released as a double vinyl LP on March 11, and on USB stick format. In an interview for the Chicago Tribune, Badu discussed the album's accompanying USB stick, stating "I might as well give a digital world what they need and what they want. And that's to just cut out the middle man, which is the CD, which will be extinct, I would say, in about seven to eight years — right along with the record labels." The album was originally intended as a double album, with 18 songs over two discs. A release party for the album took place on February 26 at the House of Blues in Dallas.
The album's lead single, "Honey", was released on December 11, 2007. Directed by Badu and Chris Robinson, the song's music video was released on January 28, and was conceived by Badu as an homage to classic records. Set in a small business record store, it follows a customer looking through vintage R&B, hip hop, and rock LP albums, with the albums' cover artwork depicted as moving images with Badu cast in them. Robinson said of the video's direction, "We wanted a video that spoke to Badu's eclecticism. Those album covers represent all the influences that she embodies." The video also features a cameo appearance by Sa-Ra member Shafiq Husayn. Albums covers that were recreated in the video are those of Rufus featuring Chaka Khan (album) (1975) by Rufus, Blue (2006) by Diana Ross, Maggot Brain (1971) by Funkadelic, Paid in Full (1987) by Eric B. & Rakim, Honey (1975) by Ohio Players, Perfect Angel (1975) by Minnie Riperton, Chameleon (1976) by Labelle, 3 Feet High and Rising (1989) by De La Soul, Let It Be (1970) by The Beatles, Illmatic (1994) by Nas, Physical (1981) by Olivia Newton-John, Nightclubbing (1981) by Grace Jones, and Head to the Sky (1973) by Earth, Wind & Fire. As a video within a video, the record store's video screen plays an excerpt of the song "Annie" performed by Badu's side project Edith Funker, which features Questlove, James Poyser, Nikka Costa, Mike Elizondo, and Wendy Melvoin. The music video received play on outlets such as MTV, VH1, and BET.
The album debuted at number two on the Billboard 200, selling 125,000 copies in its first week. It was Badu's best opening week since her debut album Baduizm in 1997. In its second week, it fell four spots to number six, selling 41,466 copies. In its third week, it fell to number nine, selling about 35,000 more copies. It has sold 359,000 copies in the United States.
Professional ratings Review scores Source Rating Allmusic  Entertainment Weekly (A-) The Guardian  Los Angeles Times  The New York Times (favorable) Pitchfork Media (7.8/10) Rolling Stone  Slant Magazine  Uncut  The Village Voice (favorable)
New Amerykah Part One (4th World War) received general acclaim from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 83, based on 25 reviews, which indicates "universal acclaim". Allmusic editor Andy Kellman gave it four-and-a-half out of five stars and stated, "Immediately moving and yet rather bewildering, New Amerykah, Pt. 1 is an album that sounds special from the first play, yet it will probably take years before it is known just how special it is." Slant Magazine's Eric Henderson called the album "intense" and "as sonically ambitious as anything she's done to date." Music writer Piero Scaruffi commended it for "blending live instrumentation and samples in a fluent and never discordant manner" and wrote that Badu "achieves a sort of classical elegance" with some songs. Sasha Frere-Jones of The New Yorker described the album as "a brilliant resurgence of black avant-garde vocal pop, convincing in its doubts and stable in its unmoored ways", and "the work of a restless polymath ignoring the world around her and opting for an idiosyncratic, murky feeling that reflects her impulses." Boston Herald writer Lauren Carter called it "a journey into a bizarre, brilliant otherworld with spooky-cool Badu as the guide", adding that she "lands so far beyond her peers that legitimate comparisons don’t exist yet."
However, Rolling Stone writer Christian Hoard found Badu's lyrics ambiguous and stated, "some of the music is gripping [...] but other tunes feel like absent-minded doodles, and Badu's social consciousness nets middling returns." Ben Ratliff of The New York Times called the album "a deep, murky swim in her brain", commenting that Badu's ideas "can be half-expressed or too well worn", and concluded, "Whether you like it depends in great part on how much you liked her before — the persona as well as the music." Amy Linden of Vibe called it "challenging, fabulously out there, and, maybe sometimes, too hip for its own good", writing that it "is daring even for Badu, at times risky for risk's sake and as alluringly unconventional as it is imperfect." Chicago Tribune writer Greg Kot found the album "adventurous" and "anything but an easy listen", adding that "Art this deeply personal seldom is." Sputnikmusic's Nick Butler commented that the "moments here where Erykah flies off the map entirely [...] add character" to an album that "sees Badu striving so fearlessly for a voice and a sound to distinguish her as a singular, forward-thinking artist." Butler cited the album as "the least accessible thing she's ever done, and perhaps the least accessible album ever associated with the Soulquarians."
Despite noting moments of excessive "static darkness", Pitchfork Media's Nitsuh Abebe praised Badu as a "recognizable, complex, three-dimensional character" and marvelled at "how she still pulls this off, every bit of it", stating "Even when she seems wrong, or dippy, or maybe a little batty, she's still a ridiculously compelling and likable personality." Los Angeles Times writer Ernest Hardy commented that Badu "pushes the envelope", but noted "it's her underrated role as wordsmith that most dazzles", and called the album "a collection of demanding, disquieting and beautiful urban hymns that reveal their rewards on repeated listenings." Quentin B. Huff of PopMatters called New Amerykah Part One "smart and funky as hell" and commended Badu for being "as open and candid as ever, matching her warmth with her wisdom, along with her heightened awareness of what makes people, including herself, tick." Alex Macpherson of The Guardian called it "as ambitious and insane as its title implies: part state-of-the-nation opus, part eye-opening trawl through the unexplored depths of Badu's brain", and stated, "Each listen to New Amerykah brings fresh rewards: it demands to be explored."
In his consumer guide for MSN Music, critic Robert Christgau gave the album an honorable mention () rating, indicating "an enjoyable effort consumers attuned to its overriding aesthetic or individual vision may well treasure." Christgau cited "The Cell" and "Amerykahn Promise" as highlights and quipped in his review, "When your funk is this futuristic, not to say abstract, astrology and Farrakhan sound old, not to say ignorant".
New Amerykah Part One was included on several publications' "best albums of the year" lists, including the Associated Press (number 1), Mojo, Amazon.com (number 7), The Austin Chronicle (number 9), Cokemachineglow (number 1), Dusted Magazine (number 5), Entertainment Weekly (number 5), New York (number 8), The New York Times (number 4), The A.V. Club (number 8), PopMatters (number 4), Slant Magazine (number 8), and The Guardian (number 9). Vibe magazine named it one of the ten best albums of 2008. Online music magazine Pitchfork Media placed New Amerykah Part One (4th World War) at number 133 on their list of top 200 albums of the 2000s. Rhapsody named it the best R&B album of the 2000s.
Rolling Stone ranked it number 19 on its list of the 50 Best Albums of 2008, commenting that "Amerykah is a hip-hop update of Funkadelic's brain-melting sonic stews." Spin ranked the album number 12 on its year-end list, with the publication's Charles Aaron stating, "Laptop R&B that uses hip-hop as its muse, New Amerykah also nods to P-Funk's agit-slop opuses about America's decay".
- "Amerykahn Promise" (E. Badu, W. Allen, R. Ayers, E. Birdsong) – 4:16
- "The Healer" (E. Badu, O. Jackson Jr., D. Vangerde) – 3:59
- "Me" (E. Badu, S. Husayn) – 5:36
- "My People" (E. Badu, O. Jackson Jr., Leonard Caston, Anita Posee) – 3:25
- "Soldier" (E. Badu, K. Riggins, Tom Barlage, Willem Ennes, Hans Waterman, Guus Willemse) – 5:04
- "The Cell" (E. Badu, S. Husayn) – 4:21
- "Twinkle" (E. Badu, S. Husayn, Omar Rodriguez Lopez, T. Arnold) – 6:57
- "Master Teacher" (E. Badu, G. A. Muldrow, S. Husayn, C. Mayfield) – 6:48
- "That Hump" (E. Badu, O. Keith) – 5:25
- "Telephone" (E. Badu, A. Thompson, J. Poyser, F. Baskett, C. McDonald, D. Shields) – 7:48
- Bonus tracks
- "Honey" (E. Badu, P. Douthit) – 5:23 (Unlisted hidden track)
- "Real Thang (Extended)" – 3:56 (iTunes bonus track)
- "Real Thang (Green Lantern Remix)" – 3:12 (iTunes bonus track)
- William Allen – arranger, producer
- Taz Arnold – producer
- Chris Athens – mastering
- Roy Ayers – arranger, producer
- Erykah Badu – percussion, vocals, lyricist, producer, executive producer, vocal arrangement, remixing, art direction, design, talking drum, re-recording engineer
- Marc Baptiste – photography
- Chris Bell – engineer
- Edwin Birdsong – arranger, producer
- Mike "Chav" Chavarria - co-executive producer, engineer, arranger, mastering, guitar, vocals
- Shanti Das – marketing and project management for Universal Motown.
- Paul J. Levatino - marketing director and project management for Badu World.
- James Patrick Green – engineer
- Roy Hargrove – horn
- Shafiq Husayn – keyboards, programming, lyricist, producer, engineer, associate producer, arp strings
- Jef Lee Johnson – guitar
- Ronald Albert Johnson – engineer
- Om'Mas Keith – keyboards, producer, engineer, fender rhodes, synthesizer bass, roland synthesizer, trap kit
- Bilal Oliver – vocals
- James Poyser – keyboards, producer
- Karriem Riggins – producer
- Otis Jackson Jr.(Madlib) - producer
- Tom Soares – engineer, mixing, re-recording engineer, vocal recording
- Jerry Soloman – engineer
- Ahmir "?uestlove" Thompson - drums
Chart (2008) Peak
Austrian Albums Chart 39 Belgian Albums Chart 32 Dutch Albums Chart 25 Finnish Albums Chart 30 French Albums Chart 49 German Albums Chart 44 Italian Albums Chart 51 Japanese Albums Chart 64 Polish Albums Chart 9 Swedish Albums Chart 5 Swiss Albums Chart 10 UK Albums Chart 55 US Billboard 200 2 US Billboard Top R&B/Hip-Hop Albums 2
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- New Amerykah Part One (4th World War) at Discogs
- New Amerykah Part One (4th World War) at Metacritic
Erykah Badu Studio albums Other albumsLive · ICON: The Best of Erykah Badu Singles"On & On" · "Next Lifetime" · "Otherside of the Game" · "Appletree" · "Tyrone" · "You Got Me" · "Southern Gul" · "Bag Lady" · "Didn't Cha Know? · "Cleva" · "Sweet Baby" · "Love of My Life (An Ode to Hip-Hop)" · "Danger" · "Back in the Day (Puff)" · "That Heat" · "Get Live" · "Honey" · "Soldier" · "The Healer" · "Window Seat" · "Turn Me Away (Get Munny)" · "Gone Baby, Don't Be Long" Tours Filmography Related articles
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