MTV Europe

MTV Europe
MTV Europe
MTV logo
Launched August 1, 1987
Owned by Viacom International Media Networks
Broadcast area Europe
Headquarters United Kingdom London, UK
Poland Warsaw, Poland
Czech Republic Prague, Czech Republic

MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as MTV Networks Europe began to regionalise its network in 1997.




  • MTV Europe is wholly owned and operated by MTV Networks Europe. It launched in 1987 under a co-operative agreement by Viacom and BT, which lasted until 1991 when Viacom took over full ownership.[1]
  • Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.
  • It became the pioneer broadcaster in Europe in 1995 with the upgrade of its broadcasts to digitally compressed transmissions. In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe. In March 1997, MTV Germany (formerly MTV Central Europe) launched. On July 1, 1997 of the same year MTV UK & Ireland launched followed by MTV Italia in September. MTV Nordic for Scandinavia launched in June 1998. Since 2000, MTV Networks Europe launched other regional channels across the continent.
  • On April 1, 2002, the channel re-branded as 'MTV European'. In August 2007, it moved its editorial base from London to Warsaw, Poland, though still beaming its signal from MTV Networks Europe's London headquarters.
  • In the late 1980s and throughout the 1990s, it also became famous for its VJs coming from all over Europe, who used to introduce videos and programs round the clock. The most notable VJs in MTV Europe's history include List of MTV Europe VJs.


  • MTV Europe is aimed at viewers aged around 16-35, it reaches more than 100 million households in 43 territories.
  • As of August 1, 2010 MTV Europe has controversially removed its core music programming and replaced it with reality based programming from MTV US.[2][3]
  • Prior to August 1, 2010 MTV Europe provided a unique mix of popular culture programming along with music videos. The channels broadcast centre is located in Prague, Czech Republic[4] (previously London) and progamming produced at MTV Networks headquarters in Warsaw, Poland.
  • On July, 2011 MTV Europe rebranded its channel utilizing a new logo and idents.


Shows (2010 onwards)

Former shows


See also


External links

Wikimedia Foundation. 2010.

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