MTVX

Infobox Network
network_name = MTVX
network_
country = United States
network_type = Digital cable/Satellite television network (Music)
available = National
owner = MTV Networks (Viacom)
launch_date = 1998
closure_date = May 1, 2002

MTVX was a Viacom-owned American rock music video channel. MTVX was available exclusively on digital cable packages or satellite TV providers, being the first network of the "MTV Networks Digital Suite".

Format

MTVX had no commercials besides a brief, infrequent promotional spot for sister station MTV 2; and would show rock music videos constantly. The channel aired contemporary videos and older videos that were no longer shown on MTV. Likewise, MTVX was not limited to just one genre of rock music videos. The channel aired a variety of genres, including punk, metal, and grunge.

Closure

MTVX was closed on May 1, 2002, and replaced by MTV Jams, a hip-hop music video channel. The replacement of MTVX with MTV Jams was decried by rock music fans.Fact|date=January 2008 MTV's explanation, based upon ratings and Billboard chart information, was that more of the American population would prefer to see hip-hop and R&B music videos, rather than the alternative and hard rock videos that MTVX had been created to play. [ [http://www.antimusic.com/news/2002/may/item8.shtml antiMUSIC - musicNEWS May 2002: MTV Dis(miss)es Rock in Favor of Hip-hop] ]

References