Sony Entertainment Television (India)

Infobox_TV_channel
name =Sony Entertainment Television
logofile =SET new logo.png‎ logoalt =Sony Entertainment Television
launch =October 1995
owner =Multi Screen Media Private Limited
country =India
sister names =SAB TV
SET Max
SET PIX
AXN
Animax India
web =http://www.setindia.com
sat serv 1 =Dish TV
sat chan 1 =Channel 105
sat serv 2 =Tata Sky
sat chan 2 =Channel 111
|

Sony Entertainment Television, commonly known as Sony TV or SET, is one of the India’s most popular Hindi-language based general entertainment channel. Based in Mumbai, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited) [cite web | url = http://www.indiantelevision.com/headlines/y2k7/dec/dec257.php | title = Set India renamed as Multi Screen Media | publisher = IndianTelevision.com | date = 2007-12-20 | accessdate = 2008-03-08] , a joint venture promoted by Sony Pictures Entertainment since 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN and Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.

SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Bigg Boss, an Indian adaptation of Big Brother, Aahat, Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, Jassi Jaissi Koi Nahin ("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea, Fame Gurukul ( a mixture of Indian Idol and Bigg Boss), Jhalak Dikhhla Jaa and Kuchh Is Tara.

Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV and Colors. Therefore, in an attempt to lure audiences with reality shows, the channel recently aired Jhalak Dikhhla Jaa, the Indian adaptation of Dancing with the Stars. The channel tried to regain its lost ground in the Hindi general entertainment space with the launch of new dramas and shows. Sony once again is launchng new dramas such as Hum Laadkiyaan to draw in audiences. Sony has just regained number 3 position with the launch of Indian Idol 4, which made the top 4 programmes.

Currently broadcast by SET

Dramas

*"Aathvaan Vachan"
*"Babul Ka Aangann Chootey Na"
*"Hum Ladkiyan"
*"Sujata"
*"Waqt Batayega Kaun Apna Kaun Paraya"

Action/Adventure

*"Arslaan"
*"C.I.D."

Reality/Musical

*"Boogie Woogie"
*"Indian Idol 4"
*"Comedy Circus- Kaante Ki Takkar"

Others

*"Bid To Win"
*"Chartbusters"
*"Music Mantra"

Formerly broadcast by SET

ee also

* Sony Entertainment Television Asia
* AXN Asia
* Animax India
* Animax Asia
* List of South Asian television channels by country

External links

* [http://www.setindia.com Official Site]
* [http://www.setsyndication.com SET Syndication]
* [http://www.sonypictures.com SONY Pictures]
* [http://www.maxtelevision.com MAX]
* [http://www.axn-india.com AXN]
* [http://www.sabtv.com SAB TV]
* [http://www.pixtelvision.com PIX]
* [http://www.animaxindia.com Animax]

References