MTV Brasil

MTV Brasil

Type	Television network
Country	Brazil
Founded	1990 by Grupo Abril and MTV Networks
Owner	Abril Mídia (Abril Radiodifusão S.A.)
Launch date	20 October 1990
Former names	MTV: Music Television (1990-2007)
Picture format	480i (SD) 1080i (HDTV)
Official website	mtv.com.br

MTV Brasil is the Brazilian version of MTV, owned by Abril Mídia, the nation's largest magazine publisher, under license from Viacom - owned MTV Networks Latin America

MTV Brasil is one of two versions of MTV available in free-to-air terrestrial television. (The other being MTV Italy) However, it is also available on cable and satellite services.

MTV Brasil was launched on 20 October 1990, only to metropolitan São Paulo, through UHF channel A32 and metropolitan Rio de Janeiro, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema, sung by Marina Lima.

In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.

In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.

In late 2006 MTV Brasil released its broadband channel following the international model for the MTV Overdrive.

In 2 December 2007, after the official start of commercial HDTV broadcasts in Brazil, MTV launched MTV HD, a simulcast of the main MTV service, featuring original high-definition series and MTV2's $2 Bill concerts. MTV HD is currently available over-the-air in São Paulo. In January 2008, MTV changed its broadcast frequency in Rio de Janeiro from UHF channel 24 to 48. In 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system PAL-M, free-to-air frequency 4010H after being encrypted since 1993. This is seen as a response to NET Brasil (a wholly owned subsidiary of Organizações Globo that distributes channels to NET Serviços – and its affiliates – and SKY Brasil) dropping MTV from its systems, after disagreeing to MTV conditioning its carriage on cable and satellite to the carriage of Abril-owned channels Fiz and Ideal, which, for low viewership (especially since they were never carried by Net or Sky), were closed down in July 2009. MTV remains available on Net cable in markets where it's a must-carry station, for being a full-power broadcast station covering that market.

In December 2009, Abril announced it would purchase Viacom's stake in MTV Brasil and gain exclusive rights to use the MTV brand in Brazil.

MTV Brasil is one of the few MTV channels around the world that don't air Laguna Beach or any of its spin-offs (such as The Hills), since they were picked up by competitor Multishow.

MTV Brasil programming

MTV Brasil programming is largely targeted to teenagers and young adults, based mostly on comedy and music shows, but also dealing with fashion, health, politics and the environment to a certain extent.

The music videos and live shows aired on MTV Brasil focus on the international rock and pop scenes and on Brazilian pop rock and independent rock bands.

The TV shows currently broadcast on MTV Brasil are the following:

• MTV Sports (reality television), hosted by Deco Neves and Lucas Stegmann
• Grampo MTV (MTV Bugging - report show), hosted by Cazé Peçanha
• MTV Memo (- hourly news drops)
• Quinta Categoria (Fifth Category - humour and improvisation), hosted by Deznecessários (Paulinho Serra, Rodrigo Capella and Tatá Werneck)
• Rockgol (RockGoal - soccer debating and humour), hosted by Edu Elias and Paulo Tiefenthaler
• Show MTV (live shows, mostly MTV World Stage)
• Top 10 MTV (TRL-format program, airing the daily 10 most voted videos on MTV Brasil website), hosted by Ellen Jabour
• Adnet Ao Vivo (Adnet Live - humour, interactivity and talk show), hosted by Marcelo Adnet
• Acesso MTV (MTV Access - music and celebrity news, live shows, interviews and ect...), hosted by Marimoon and Titi Müller
• PC na TV (PC on TV - humour), hosted by PC Siqueira
• Comédia MTV (MTV Comedy - sketch comedy), hosted by the MTV Brasil ensemble comedy cast (Marcelo Adnet, Dani Calabresa, Bento Ribeiro, Guilherme Santana, Fábio Rabin, Rafael Queiroga and Deznecessários)
  • Comédia MTV - Clipes (MTV Comedy - Video Musics - special show with the comic video musics from Comédia MTV)
• Fudêncio e Seus Amigos (Fudencio and His Friends - dark humour cartoon)
  • Infortúnio com Funérea (Misfortune with Funérea - dark humour cartoon and talk show); a Fudêncio e Seus Amigos 's spin-off
• Furo MTV (MTV Scoop - parody newscast), hosted by Bento Ribeiro and Dani Calabresa
• IT MTV (- fashion show), hosted by Carol Ribeiro
• Mod MTV (- tecnology and tendences), hosted by Ronaldo Lemos
• Na Brasa (Red hot - Brazilian music), hosted by China
• Big Áudio (- international music), hosted by Chuck Hipólito
• Goo (- new artists music), hosted by Gaía Passarelli
• Sangue B (B Blood - black music), hosted by Emicida
• Luv MTV (- "Find-a-Date" game), hosted by Ellen Jabour
• Extrato MTV (MTV Extract - Thematic Set-list), hosted by Gaía Passarelli
• MTV Games (- video games), hosted by PC Siqueira
• Especial MTV (MTV Special - international MTV shows):
  • MTV Diary (a few days on the life of a celebrity)
  • MTV Live (live special shows)
• Não tem clipe... Mas é legal (There isn't video... but it's cool - songs without video)
• Batalha de Clipes (Video Battle - the viewer decides the next video to be aired via SMS)
• Playlist MTV (- 3-video playlists selected by viewers via MTV Brasil website)
• Derrube o Clipe (Drop the Video - the viewer decides if the current video continues being broadcasted via Twitter)
• Grêmio Recreativo (Recreational - music concert), hosted by Arnaldo Antunes
• International MTV shows:
  • Disaster Date
  • Human Giant
  • Pranked
  • Toxic
  • VBS Show
  • Living on the Edge
  • My Life as Liz
  • The Andy Milonakis Show
  • 16 and Pregnant
  • Teen Cribs
  • True Life
  • Teen Mom
  • Jersey Shore
  • The Hard Times of RJ Berger

Current VJs

• Arnaldo Antunes
• Bento Ribeiro
• Carol Ribeiro
• Cazé Peçanha
• China
• Chuck Hipólito
• Dani Calabresa
• Deco Neves
• Didi Ferreira
• Edu Elias
• Ellen Jabour
• Emicida
• Fabio Rabin
• Gaía Passarelli
• Guilherme Santana
• Jana Rosa
• Lucas Stegmann
• Luíz Thunderbird
• Marcelo Adnet
• MariMoon
• Paulinho Serra
• Paulo Tiefenthaler
• PC Siqueira
• Penélope Nova
• Rafael Queiroga
• Rodrigo Capella
• Ronaldo Lemos
• Tatá Werneck
• Titi Müller

See also

• MTV Video Music Brasil
• MTV Networks Latin America

External links

• Official Site (Portuguese)