GameTrailers

Infobox Website
name = GameTrailers



caption =
url = [http://www.gametrailers.com/ www.GameTrailers.com]
commercial = Yes
type = Computer and video game trailers/Entertainment
registration = Optional
owner = MTV Networks
author = Geoffrey R. Grotz, Brandon Jones
launch date =
current status = Active
revenue =

GameTrailers (GT) is a media website that specializes in video game related content. It provides free access to original programming (such as reviews and previews), game trailers and recorded game play. Many of the video clips are offered in high definition (960x540) along with standard definition (480x360).

Users can upload videos, create blogs and participate in forums. Users can also create factions for games or other interests. Factions have access to private forums. GameTrailers has a currency called GameTrailers Dollars (GTD), which can be earned by interacting with the website and used to purchase virtual items and real merchandise.

Content History

Gametrailers' first version of its magazine style show was GT Weekly and premiered in August 2005, hosted by Amanda Mackay and Daniel Kayser. After 44 episodes, in March 2007, the show was rebranded as GameOne and given a live chat where viewers could talk about the show.

On January 25, 2008, GameOne was replaced by Gametrailers TV, the rebranded version of Spike TV's Game Head, still hosted by Geoff Keighley, but produced by Gametrailers and co-hosted by Amanda Mackay and Daniel Kayser. The show appears at 1:00 am on Spike TV every Friday night. [http://www.gametrailers.com/press_releases/GTTVPremiere.htm]

In February 2007, ScrewAttack started providing content including Top Tens, Video Game Vault entries and episodes of "The Angry Video Game Nerd" for GameTrailers. Shortly after, SpikeTV's GameHead also started to cooperate with GameTrailers.

Business History

Gametrailers.com was founded by Geoff Grotz and Brandon Jones in 2003. Jon Slusser and his company Hornet Animation invested in the startup, and Jon took over as CEO. The company was then acquired by MTV Networks in November 2005 for an undisclosed sum. [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-22-2005/0004221765&EDATE=]

In 2007, MTV Networks restructured its entertainment division, merging Ifilm.com and SpikeTV.com into Spike.com, and grouping this new property, Gametrailers, and Xfire into Spike Digital Entertainment, with Jon Slusser as the new SVP in charge, Geoff Grotz as VP of Product Development, and Brad Winters as the new GM of Gametrailers.com. [http://www.gametrailers.com/press_releases/MTVN%20ENTERTAINMENT%20GROUP%20PROMOTES%20BRAD%20WINTERS%20TO.htm]

External links

* [http://www.gametrailers.com/ GameTrailers]