VJ (media personality)

VJ (media personality)

A video jockey (usually abbreviated to "VJ", or sometimes "veejay") is an announcer who introduces and plays videos on commercial music television such as
MTV, VH1 Canada's MuchMusic.Asia's Channel V and Philippines MYX.

Origins of the term

The term "video jockey" is a derivative of the term "disc jockey", "DJ" ("deejay") as used in radio. The term was popularised in the 1980s by the Music Television Network (MTV). (See List of MTV VJs.)

The founders of MTV got their idea from studying Merrill Aldighieri, the person to invent the job of Video Jockey and its term. Merrill worked in the New York nightclub "HURRAH" which was the first public arena featuring video with music in New York City. When Merrill was invited to show her experimental film in the club, she asked if she could first develop a use for video to compliment the DJ music so that when her film would be played, it would become part of a club ambiance and not be seen as a break in the evening. The experiment was such a success she was invited to stay.

Several months later the future-founders of MTV started coming to the club regularly, interviewing her and taking notes. She told them she was a VJ, the term she invented with a staff member to put on her first payslip. She was invited to show her collection of live performance videos she was creating nightly to form the base of MTV, but when she asked if she could be paid, they refused, so she declined their offer. Her video jockey memoirs [ [http://artclips.free.fr/videojockey_memoirs.htm 80ies Music Video Archive-Live at Hurrah ] ] have a complete list of all the live music she documented during her VJ breaks. There are over 100 hours of groups filmed including many US debuts. The original collection is now housed and accessible at Historic Films Archives [ [http://www.historicfilms.com Historic Films Archive] ]

There were no music video clips available in 1980 and all had to be created from scratch. Her method of performing as a video jockey consisted of improvising live clips using a video camera, projected film loops, and switching between 2 U-matic video decks. Many video artists contributed raw and finished works which were used as part of a visual arsenal. Stock footage was also incorporated. During her year of experimentation she developed the genre of ambient video music, collaborating with an electronic musician, Richard Bone to make a video music album, "Emerging Video".

When the club closed she was invited to direct the video lounge of another club, "Danceteria", where she developed the incorporation of more public participation. Live television was brought into the mix as well as public microphones and teletext. Shortly after being mugged one night on her way to work she dropped her career of video jockey, took a self-defense course and focused on building her production company. Other names include "VDJ" (Video DJ) and "MVJ" (Mobile VJ).


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Egypt (media personality) — Egypt is co host of The Ed Lover Show at their flagship station WWPR FM, She is from Philadelphia, PA. Since May 2006, replacing the recently cancelled Star Buc Wild on NY radio station [http://www.power1051fm.com Power 105.1] . She was a weekend …   Wikipedia

  • Personality — is the particular combination of emotional, attitudinal, and behavioral response patterns of an individual. Contents 1 Psychology 2 Sociology 3 Literature 4 Media …   Wikipedia

  • Maynard (Australian media personality) — Maynard Nationality Australian Other names Maynard F# Crabbes Occupation Television host Radio Host Known for JJJ, Madd Club, Foxtel: Red Channel V, ABC, 2SER FM, FREE FM, The Skeptic Zone Maynard is an …   Wikipedia

  • Personality disorder — Classification and external resources ICD 10 F60 ICD 9 301.9 …   Wikipedia

  • Media in The Simpsons — Media is a recurring theme of satire on The Simpsons. The show is known for its satire of American popular culture and especially television culture, but has since its inception covered all types of media such as animation, journalism,… …   Wikipedia

  • Personality and Individual Differences —   Abbreviated title (ISO) …   Wikipedia

  • Media Monitors Australia — Media Monitors Pty Ltd Type Proprietary limited company Industry Media Founded Melbourne, Australia, 1904 Headquarters …   Wikipedia

  • Media psychology — seeks an understanding of how people perceive, interpret, use, and respond to a media rich world. In doing so, media psychologists can identify potential benefits and problems and promote the development of positive media [1][2][3]. Contents 1… …   Wikipedia

  • Media manipulation — is an aspect of public relations in which partisans create an image or argument that favours their particular interests.[1][2] Such tactics may include the use of logical fallacies and propaganda techniques, and often involve the suppression of… …   Wikipedia

  • Neil Fox (media personality) — Neil Andrew Howe Fox (born 12 June 1961 in Harrow, London [http://www.biogs.com/ice/fox.html] ) is an English radio and television presenter, known for many years as Dr Fox before he became Foxy in the 2000s. He does not have a doctorate. He… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”