Dove (toiletries)

Not to be confused with Dove (chocolate).

Dove

Type	Personal care
Owner	Unilever
Introduced	1955

Dove is a personal care brand owned by Unilever.

Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Netherlands, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men.^[1]. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird, the color of which often varies.

Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, soaps derived vegetable oils from palm kernel) and salts of animal fats (tallow). In some countries, but not UK, Dove is derived from tallow (like many soaps) and for this reason it is not considered vegan, unlike vegetable oil based soaps.^[2][3] Dove is formulated to be pH neutral, a pH that is usually between 6.5 and 7.5.

Dove Conditioner

Marketing campaigns

In 2006, Dove started the Dove Self-Esteem Fund. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves".^[4] To this day, Dove have created a number of largely online-only short films, including Daughters (which also aired in a 75-second spot during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught, and Amy.

References

1. ^ DOVE
2. ^ Product information on the internet
3. ^ http://www.thepetitionsite.com/takeaction/737024543
4. ^ http://www.campaignforrealbeauty.com/supports.asp?section=campaign&id=93

External links

• Official website
• Unilever, owns the Dove brand
• Dove's Self-Esteem Fund website
• Good selection of past and present ads for Dove including Evolution, Onslaught, Amy and others
• Greenpeace's Campaign Page