Peperami

Peperami is a pork sausage snack manufactured by Unilever in Germany. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name 'Peperami'. Several new varieties have been introduced over the years with varying degrees of success.

In 2007 to try to retain appeal to an ever more health conscious market the manufacturers of Peperami revised the formula to produce a product with a reduction in fat, saturated fat, and salt content. [cite web|url=http://www.unilever.co.uk/ourbrands/foods/peperami.asp|title=Unilevers Peperami page]

Main types

* "Original", sold in a green packet (available in regular and snack size types). Spiciness: Mild
* "Hot", sold in a red packet (available in regular and snack size types). Spiciness: Hot
* "Firestick", sold in a black packet (available in regular only). Spiciness: Extremely Hot.
* "Wideboy", sold in a green packet and the same flavour as "Original"; only wider in dimension.

Different variants

* "Peperami Dunkers", a snack-size sausage with a dipping sauce
* "Peperami Sarni", a handheld snack with sausage, tomato sauce ,and cheese, wrapped in soft bread
* "Canniballs", a sausage wrapped in crusty brown bread
* "Peperami Noodles", a snack similar to Super Noodles which comes with Peperami slices and powdered flavouring.

Discontinued variants

* "Cheesy Peperami"Fact|date=October 2007, sold in an orange packet; a version of the Original pepperami but made entirely from a "spicy" processed cheese
* "Peperami in a Roll", sold a green packet; an "Original" Peperami wrapped in hard bread
* "Gobbler", sold in a purple packet; a turkey-flavoured version of the "Original"

Advertising

The brand is advertised by "the animal" ("That crazy wee fella"), voiced by Adrian Edmondson. The product is marketed as "The Spicy Meat Snack" with the slogan "Peperami: It's a Bit of an Animal". The snack size types are marketed under the tagline "Peperami Mini: It's a Little Bit of an Animal" (changed to "Peperami Lunchbox Minis: It's a Little Bit of an Animal"). The hot variety is marketed with the tagline "Peperami Hot: It's a Fiery Peperami". The fire stick variety is marketed with the tagline "Peperami Firestick: It's a Red Hot Peperami". The noodles are marketed with the tagline "Peperami Noodles: It's Peperami, Gone a Bit Noodles". A video game, "Animal", was made featuring the Peperami character.

Meat content

Peperami "Original" is generally made with 37.5g of meat for every 25g of sausage and Peperami "Wideboy" is made from 60g of meat per 40g sausage. This is due to weight loss when the meat is dried, from the loss of moisture in the meat.

Fat content

*Peperami "Original" are 44% fat.
*Peperami "Wideboy" are 49% fat.
*Peperami "Hot" are 44% fat.
*Peperami "Firestick" are 44% fat.
*Peperami "Mini" are 30% fat.

References

External links

* [http://www.peperami.co.uk/ Peperami website]