Cornetto (ice cream)

Cornetto is a branded frozen ice cream cone manufactured by Unilever and marketed throughout the world under various company names, but with the same Heartbrand logo.^{[citation needed]}

Double choc chip Cornetto box, as available in supermarkets in Australia.

Manufacturing

For a long time, the idea of selling frozen ice-cream cones had been impractical, as the ice cream would soak into the cone during the manufacturing process and make it soggy and unpalatable when served. It was in 1959 that Spica,^[1] an Italian ice-cream manufacturer based in Naples, overcame this problem by insulating the inside of the waffle cone from the ice-cream with a coating of oil, sugar and chocolate.

Varieties

The product is available in a variety of flavours, including Strawberry, Mint Chocolate, Nut, Lemon, Whippy (Yoghurt flavour with a chewy chocolate), Valentine's Day flavours, and Cornetto Soft (soft ice cream that comes in chocolate chip, cookie dough, vanilla, chocolate, and double chocolate). Cornetto Soft is sold on the street by vendors and is made on the spot with an ice cream dispenser, but the other flavours are pre-made and are factory packaged.

Advertising campaigns

The brand was marketed by a successful advertising campaign which placed the Italian song O Sole Mio into a variety of stereotypical Italian locations and situations, with its lyrics changed to:^[1]

Just one Cornetto,

give it to me,

delicious ice-cream, of Italy,

vanilla and choco dream,

Give me a Cornetto,

from Wall's ice cream.

The adverts ran for ten years during the 1980s and 1990s, with the song supposedly sung by former Italian waiter Renato Pagliari of one-hit wonders Renée and Renato.^[2] (although this is claimed not to be the case by Pagliari's son, Remo^[3]). The advert theme resurfaced in 2006, this time sung by pedestrians, drivers, office workers and marathon runners in Central London. To a sizeable number of British consumers, the advert's alternative lyrics are more familiar than the original.

In the Philippines, the ice-cream is sold under the slogans of "Mag-Cornetto ka na lang" ("Just [have a] Cornetto instead") and "Hanggáng saán aábot ang 20 pesos mo?" ("How far will your 20 Pesos take you?", referring to its low price).^{[citation needed]}

In popular culture

Simon Pegg and Edgar Wright's series of three films (Shaun of the Dead, Hot Fuzz and an as-yet unreleased 3rd film provisionally entitled The World's End) is jokingly referred to as "The Three Flavours Cornetto Trilogy" or "Blood and Ice Cream Trilogy", as each film features a Cornetto of a different flavor.^[4] Director Edgar Wright considers the Cornetto to be a hangover cure, and it appears as such in Shaun of the Dead.

The Cornetto is also referenced in the Bell X1 song, "The Great Defector".

In the 2009 horror film Cornered!, the Convenience Store Killer murders a woman by stabbing her in the eyes with hardened Cornettos.

In the television program Misfits, while the protagonists look in an ice chest at their dead probation worker, Nathan proclaims "Oh hey, man, Cornettos!"

See also

• Unilever
• Ice cream
• Streets - Australian Brand
• Drumstick

References

1. ^ ^{a b} Cornetto Unilever page
2. ^ "Save Your Love singer Renato dies". BBC News. 2009-08-05. http://news.bbc.co.uk/1/hi/uk/8186652.stm. Retrieved 2009-08-05. 
3. ^ J Newton (2009-08-10). "Tributes to Renato – a singing sensation". This Is Sutton Coldfield. http://www.thisissuttoncoldfield.co.uk/news/Tributes-Renato-8211-singing-sensation/article-1237758-detail/article.html. Retrieved 2010-09-12. 
4. ^ "EXCL: The Guys of Hot Fuzz!". 2007-04-16. http://www.comingsoon.net/news/movienews.php?id=19799. Retrieved 2009-05-23.