Bertolli

Bertolli is an international brand of Italian and Mediterranean food. The company was founded in 1865, in Lucca, Tuscany by Francesco Bertolli, and was then bought by Unilever.

Bertolli is known for its olive oil, in which it is the global market leader, [cite news
title=Unilever enters olive oil market with clever packaging
url=http://www.foodproductiondaily.com/news/ng.asp?id=56735-unilever-enters-olive
publisher=Food Production Daily
date=13 December, 2004
accessdate=2008-03-16] but has now widened its range to include pasta sauces and ready meals. Its ready meal range in the United States has recently gained more popularity due to the fact they take 10 minutes to cook,Fact|date=March 2008 as well as advertising on Bravo's hit cooking series Top Chef.

In 2008, Unilever sold the olive oil business to Grupo SOS, Spain’s second-largest food group, for £500m as part of its disposal of non-core businesses. [citeweb|url=http://www.unilever.com/ourcompany/newsandmedia/pressreleases/2008/UnileverdisposesBertolliOliveOiltoGrupoSOS.asp|title=Unilever disposes Bertolli Olive Oil to Grupo SOS|publisher=Unilever PR|date=2008-07-21|accessdate=2008-07-28] The transaction included the sale of the Italian Maya, Dante, and San Giorgio olive oil and seed oil businesses, as well as the factory at Inveruno; Unilever will retain the Bertolli brand for all other categories including margarine, pasta sauces, and frozen meals.

References

External links

* [http://www.bertolli.com/ Bertolli global website]
* [http://www.whatsyourmedstyle.com/medstyle/demo.aspx?cat=s Rocco DiSpirito as spokesperson for Bertolli]
* [http://www.unilever.com/ourbrands/foods/Bertolli.asp Unilever page on Bertolli]