Golden Gaytime

Golden Gaytime (Cookie Crumble in New Zealand) is an iconic ice-cream, made and distributed by the Streets confectionery company in Australia. It was created by Nick Marland and first released in the 1960s. It is a toffee and vanilla ice-cream dipped in chocolate and wrapped in honeycomb biscuits, on a wooden pop-stick.

Golden Gaytime box as available in Australian supermarkets.

Its name has survived intact despite the possible homosexual connotations in modern decades.^[1]

Advertising

The company appears to embrace the camp name by retaining the tagline from the 1980s, "It's hard to have a Gaytime on your own". The in-home boxes feature the words "4 chances to have a gay time".^[2] In 2009, Streets started re-airing a television commercial from the 1980s and in 2010 an outdoor campaign featured posters and billboards.^[3]

In 2010, Streets launched the brand's first official website, featuring tools with humorous names like "Golden Gay Year" and "Instant Gaytimes".^[4]

Cultural Impact

The double meaning of the name is highlighted in The Bedroom Philosopher song, "Golden Gaytime".

According to Greenpeace New Zealand, Goodman Fielder are starting to remove genetically engineered ingredients from the Gaytime to appease green groups.^[5]

References

1. ^ Review / John McGrath. "Adelaide food review that mentions the golden gaytime's robust branding". Adelaidereview.com.au. Archived from the original. Error: If you specify |archiveurl=, you must also specify |archivedate=. http://web.archive.org/web/20060207051915/http://www.adelaidereview.com.au/archives/2004_11_26/foodanddining_story1.shtml. Retrieved 2010-01-10. 
2. ^ "Box design of golden gaytime". http://tinypic.com/909bg1.jpg. Retrieved 2010-01-10. 
3. ^ 2 maart 2009. "Golden Gaytime". YouTube. http://www.youtube.com/watch?v=Cv-2Z1qrrHs. Retrieved 2010-01-10. 
4. ^ http://www.goldengaytime.com.au/
5. ^ Greenpeace on Golden gaytime

See also

• Unilever
• Streets (ice cream)