Magnum (ice cream)

Streets Magnum Classic

Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries. It was originally made by Frisko in Aarhus, Denmark. The original 1987 Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams (120 ml). In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich.^[1][2]

Varieties

Starting in 1992 the company added Magnum Almond, Double Chocolate, and other flavors. In 2002 Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds) and "light". Late 2002 saw the launch of Magnum Intense (a chocolate truffle center enveloped in ice cream and covered with chocolate) and the limited edition 7 Deadly Sins series of ice creams, whose flavors were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavor was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste, and Magnum Sight.

In Australia and New Zealand, the product is sold under the brand name Streets Ice Cream. In 2003 Streets brought out a limited edition series of ice creams known as The Sixties Nine featuring sixties-related names: John Lemon, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman on the Moon, Cherry Guevara, Candy Warhol and Guava Lamp. Consumers who collected nine of these ice cream sticks could send them off to gain a free Magnum T-Shirt. The extreme popularity of the ChocWork Orange resulted in Streets selling it as the "Chocolate Orange" Magnum for some time after the remainder of the range was discontinued. Similarly, the Peppermint Envy of the Seven Deadly Sins range became "Peppermint" and is still available in Australia today.

In Greece, the Magnum brand name is owned by Nestlé, so the Unilever ice cream uses the name Magic.

In 2008 Magnum has brought out new variants in the UK - Mayan Mystica which is a chocolate ice cream Magnum blended with cinnamon, nutmeg and honey flavours, and Magnum Minis available in a variety of flavours. Eva Longoria is the face of Magnum in 2008. Also in 2008, Josh Holloway, from television's Lost, was selected as the first male spokesperson of Magnum in Turkey. Benicio del Toro and Caroline Correa starred in a television commercial for Magnum Gold, directed by Bryan Singer.

In 2009 they introduced Magnum Mini Moments. They came in 3 types of chocolate: milk, white and dark all with 5 different flavours including almond, truffle etc.

In China the Magnum name is retained; however, there are fewer varieties -- as of 2009 there are only vanilla, cappuccino, and crunchy. Mint and double chocolate were introduced in 2006/7 but were pulled from the market in 2008 (or possibly before).

In 2011 Magnum ice cream was launched in the US and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond, White and Dark.[1]

In 2011, actress Rachel Bilson became the spokesperson for the ice cream brand.

Flavours

Streets Magnum Ego Caramel

• 1989: original Magnum, later rebranded "Magnum Classic"
• 1992: Almond
• 1993: Chocolate
• 1993: White
• 1994: Cone Classic
• 1995: Walnut
• 1996: Nougat
• 1996: Cone Almond
• 1997: Orange Choc
• 1998: Ego
• 1999: Double Caramel
• 2000: Double Chocolate
• 2001: Caramel & nuts
• 2002: Sandwich
• 2002: Yoghurt Fresh
• 2003: Seven deadly sins (Lust, Sloth, Greed, Gluttony, Envy, Wrath, Vanity)
• 2004: Intense (Stick)
• 2004: Intense (Cup)
• 2005: Five Senses (Aroma, Touch, Vision, Sound, Taste)
• 2007: Ecuador Dark/Colombia Aroma/Temptation/java
• 2007: Mint
• 2008: Mayan mystica
• 2009: Moments
• 2010: Gold?!
• 2011: White Chocolate & Nuts
• 2011: Ecuador and Ghana

National variants

Netherlands

• Magnum Gold (Magnum covered in a solid gold coloured syrup. Also sold in Belgium, France, Australia, Spain, Singapore, Sweden, Finland, United Kingdom, New Zealand, Ireland, Germany, Italy, Malta, South Africa, Poland, Denmark, Israel and Portugal)

Israel

• Desire Range
• Desire - Chocolate Chunks

Turkey

• Beyaz Büyü ("White Magic" - White chocolate and almonds over vanilla cream mixed with chocolate chips)
• Super Ego (Dark chocolate and almonds over peanut and vanilla cream)
• Magnum Gold
• Winner (Candybar-shaped version, milk chocolate with peanuts over vanilla cream and caramel)
• Strawberry Cheesecake Magnum

Australia

• Big Choc Bikkie
• Ultra Toffee Nut Crunch
• Ultra White Berry Bliss
• Peppermint
• Mini Honeycomb
• Mini White Choc
• Mini Pure pleasures
• Magnum Sandwich with Almonds

Italy

• Temptation (caramel, orange with bon bons, nugat with bon bons)
• Bomboniera

Mexico

• Almendras
• Pistache
• 7 Pecados
• 2006: Deseos
• 2007: Miztica

France

• Coco-chocolat noir

Indonesia

• Magnum Classic
• Magnum Chocolate Truffle
• Magnum Almond
• Magnum Choco Cappuccino

References

1. ^ Streets Magnum | Official website
2. ^ Unilever Magnum | Official website