Lifebuoy (soap)

Lifebuoy (soap)

Lifebuoy is a brand of soap containing phenol originally marketed by Lever Brothers in England beginning in 1895. Popular for over 100 years, it is still available in the United States, through specialty shops that import it through Jupiter Imports (UK) in England. Though Lifebuoy has gone out of production in the U.S. and the UK, it is still being mass produced by Unilever in Cyprus (for the UK, EU and USA). In India, it is the leading value brand there as well as in some other South Asian and South East Asian countries like Pakistan, Sri Lanka, Bangladesh and Indonesia.cite news | title = Unilever Lifebouy brand information| url = http://www.unilever.com/ourbrands/personalcare/lifebuoy.asp | publisher = Unilever | accessdate = 2008-01-26]

When the Philadelphia Phillies played at the Baker Bowl during the 1920s, an outfield wall advertisement for Lifebuoy stated, "The Phillies use Lifebuoy". One night a graffiti artist sneaked in and added to the ad, "And they still stink". Variations of the joke were also employed by detractors of other losing teams.

The term "B.O.", short for "body odor", was coined by Lifebuoy for an advertising campaign. The Lifebuoy radio ad, parodied by several Warner Brothers' "Looney Tunes" cartoons, used a foghorn-type sound to create the "B.O." sound.

Lifebuoy soap was notably used in the film "A Christmas Story" after Ralphie used the "f" word.

References

External links

* [http://www.unilever.com/ Unilever.com] - Official company website


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