Ragú

Ragú

Ragú is a brand name, marketed version of an Italian-style sauce known as Ragù. The Ragú brand was first sold in 1937 - and currently one of many consumer brands in the portfolio of Anglo-Dutch food giant Unilever. It is the best selling U.S. brand of pasta sauce. Ragú was acquired by the Lipton and Bestfoods companies before merging with the Unilever portfolio. It has a sister brand under the Knorr trademark in the UK.

The Ragú pasta sauce line consists of smooth "Old World Style" sauces, "Chunky" sauces, bold "Robusto!" sauces, as well as organic and light pasta sauces. While most well known for selling jar packaged pasta sauce, Ragú also has a line of pizza sauces.

In its first several decades, Ragú advertising and sales broadened the appeal of Italian-American food in the United States, with slogans like "That's Italian!" and "Ragú brings the Italian out in you!" Americanized Italian cuisine is now the most common "ethnic" cuisine served in U.S. households, followed by variations of Americanized Mexican cuisine.Fact|date=February 2007

Current advertising highlights the natural ingredients and "full serving of veggies" found in the sauce. Cooked tomato foods, including Ragú, are highlighted as containing the antioxidant lycopene which is claimed to be a cancer fighting agent.

Etymology

The brand name Ragú is spelled with an acute accent while the Italian word Ragù (an Italian sauce typically used for dressing pasta) is spelled with a grave accent.

Trivia

* It takes almost 9 billion tomatoes to make 1 year's worth of Ragú pasta sauce.Fact|date=February 2007
* Ragú has used many of the same farms in California to grow its tomatoes for decades.
* A Ragú jar lid is featured in the Nintendo Gamecube video game Pikmin 2.
* In South Korea, the name of this product line is [http://www.unilever.co.kr/ourbrands/foods/raguletto.asp 'Ragúletto'] (라구레또), and in Australia the name [http://unilever.com.au/ourbrands/foods/Raguletto.asp 'Raguletto'] , is used.

External links

* [http://www.ragu.com/ Official website]
* [http://www.unilever.com/ Unilever]


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