Suave is a brand name based in Chicago, IL used by the Unilever company in the United States, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.

Suave started in the United States in 1937 as a hair tonic. The brand eventually was acquired by Unilever which, in the 1970s, started expanding the Suave name beyond hair care into other areas.

Noting the rise of discount stores such as Wal-Mart, in the 1990s Unilever instituted a broad strategy, called "The Power of Value" to leverage its Suave brand to sell a complete line of discount personal care products in contrast to its high-profile brands such as Helene Curtis, Calvin Klein and Salon Selectives lines. Sales of the Suave line of products grew from $500 million in 1995 to about $900 million in 2002.

External links

* [ Official web site]

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  • suave — suave …   Dictionnaire des rimes

  • suave — [ sɥav ] adj. • 1490; suaive déb. XVe; réfect. de l a. fr. soef (1120); lat. suavis ♦ Qui a une douceur délicieuse. ⇒ agréable, 1. bon, délicieux, doux, exquis. Parfum suave. ⇒ fragrant. Musique suave. « Nous aimons mieux les figures douces et… …   Encyclopédie Universelle

  • suave — adjetivo 1. (ser / estar; antepuesto / pospuesto) Que es liso y agradable al tacto: una toalla suave, un suave pelo. El carpintero ha lijado el tablero y ha quedado muy suave. 2. (antepuesto / pospuesto) Que es agradable: una suave temperatura,… …   Diccionario Salamanca de la Lengua Española

  • suave´ly — suave «swahv», adjective. smoothly agreeable or polite: »a suave and slippery scoundrel, a suave manner. SYNONYM(S): urbane, bland. ╂[< Middle French suave, learned borrowing from Latin suāvis agreeable] –suave´ly, adverb. –suave´ness, noun …   Useful english dictionary

  • suave — suave, poner suave expr. golpear, pegar. ❙ «poner suave. Regañar, dar una paliza.» VL. ❙ «Poner suave a alguien. Dar una paliza.» S. ❙ ▄▀ «El jefe te ha puesto suave. Te ha roto las narices por lo menos.» ❘ no se ha podido documentar fuera de… …   Diccionario del Argot "El Sohez"

  • suave — suave, *urbane, diplomatic, bland, smooth, politic as applied to persons, their demeanor, and their utterances can mean conspicuously and ingratiatingly tactful and well mannered. These words at times can convey so strong a suggestion of… …   New Dictionary of Synonyms

  • Suave — Suave, a. [L. suavis sweet, pleasant: cf. F. suave. See {Sweet}, and cf. {Suasion}.] Sweet; pleasant; delightful; gracious or agreeable in manner; bland. {Suave ly}, adv. [1913 Webster] …   The Collaborative International Dictionary of English

  • Suave — steht für: die Angehörigen historischer Infanterieeinheiten, siehe Zuaven Suave ist der Name folgender Personen: Nico Suave, deutscher Rapper Siehe auch: Liste lateinischer Phrasen/S#Suave Suawe …   Deutsch Wikipedia

  • suave — (Del lat. suāvis). 1. adj. Liso y blando al tacto, en contraposición a tosco y áspero. 2. Blando, dulce, grato a los sentidos. 3. Tranquilo, quieto, manso. 4. Lento, moderado. 5. Dicho, por lo común, del genio o del natural: Dócil, manejable o… …   Diccionario de la lengua española

  • suave — [swa:v] adj [Date: 1500 1600; : French; Origin: pleasant, sweet , from Latin suavis] someone who is suave is polite, confident, and relaxed, sometimes in an insincere way ▪ a suave and sophisticated gentleman >suavely adv >suavity suaveness …   Dictionary of contemporary English

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