Chicken Tonight

Chicken Tonight is a subbrand of Unilever's Knorr brand (launched in the US on October 23, 1990, and the UK and Australia in 1993) of sauce intended to be added to chicken pieces in a skillet, available in flavors such as Honey & Mustard, Country French and Thai Green Curry. The product was marketed in America as part of the Ragú line of sauces^[when?].

The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken"^[when?].

The American version of the product quickly failed^[when?]; however, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom.

In the UK^[where?], there were commercials for Chicken Tonight featuring Arsenal star Ian Wright^[1]

An advertisement for Chicken Tonight was the first in the UK to use a red button interactive service to promote the product.^[2]

Parodies

The slogan was parodied in a skit on the Australian television series The Late Show with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight"^[when?]. The dance and song were parodied by The Simpsons family in the episode "Lady Bouvier's Lover."

References

1. ^ [1] Ian Wright in Chicken tonight, 2000
2. ^ Chicken Tonight goes interactive ZDNet UK, 2000, accessed November 2, 2007