- Boursin (cheese)
Infobox Cheese
name = Boursin
othernames =
country =France
regiontown =Normandy
region =
town =
source =Cow s
pasteurised = Yes
texture = Soft
fat =
protein =
dimensions =
weight =
aging =
certification = French AOC1963 Boursin [buʀsɛ~] cheese is a soft creamy cheese available in a variety of flavours. Its flavor and texture is somewhat similar to the American
cream cheese .Boursin cheese was first produced in
1957 byFrançois Boursin inNormandy . Boursin is a trademark – Boursin cheese was at one time produced exclusively inCroisy-sur-Eure , France, by the Boursin company, a subsidiary ofGroup Bel , which purchased Boursin on 2007-11-05 for 400 million euros [cite web |url=http://brandnews.ua/index.php?cmd=news_full_text&type=arch&id=952&lang=en |title='Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin' from BrandNews.|accessdate=2007-12-02] . The cheese is also produced in the United States for North American distribution byUnilever .Advertising
The brand was advertised on UK television using the slogan:"Du Pain, Du Vin, Du Boursin" (Translation from French: Bread, Wine, Boursin)
References
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