Neutrogena

Neutrogena

Type	Subsidiary
Industry	Consumer Packaged Goods
Founded	1930
Headquarters	Los Angeles, USA
Area served	Worldwide
Revenue	$N/A million USD (2005)
Parent	Johnson & Johnson
Website	Neutrogena

Neutrogena is an American brand of premium-priced skin care, hair care and cosmetics, that is headquartered at Los Angeles, California^[1]. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the United States-based Johnson & Johnson conglomerate, which bought the independent company in 1994^[2].

History

In 1930, Emanuel Stolaroff, started a small company called Natone. Soon, it grew into a larger business, and he started expanding it into retail markets^[3]. Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US^[1]. By then Lloyd Cotsen, had entered the Stolaroff family by marrying his daughter Joanne Stolaroff^[4]. In 1962 the company name was officially changed to Neutrogena Corporation; Cotsen became president in 1967.

The company listed publicly on the NASDAQ in 1973, with a market value of $11 million. Cotsen started marketing soap through 2 major channels: dermatologists and luxury hotels^[5]. Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. It launched product lines in acne and anti-aging areas^[4]. In 1982 profits reached US$3 million, and Cotsen was named the CEO^[4].

In 1994 Johnson & Johnson acquired Neutrogena for $924 million, at a price of $35.25 per share^[6]. Johnson & Johnson's international network helped Neutrogena boost its sales and enter newer markets including India, South Africa, and China. Priced at a premium, Neutrogena products are distributed in over 70 countries. The company has major subsidiaries in Canada, UK, South Korea and India^[1].

Products

Neutrogena carries a wide range of products for the skin (face and body) and hair, including specific product lines for acne, anti-aging and sun protection.

Product lines include^[1]:

• Body and bath products
• Cleansers
• Cosmetics
• Hair products
• Men's skin care
• Moisturizers

Spokesmodels

Neutrogena is well known for its commercials, both in print and on television, that feature various spokesmodels. These spokespeople are usually talented and beautiful young women in the field of entertainment. Notable Neutrogena spokesmodels include:

• Mischa Barton, actress (The O.C.)
• Kristen Bell^[7], actress (Veronica Mars, Heroes, Gossip Girl)
• Josie Bissett, actress (Melrose Place)
• Julie Bowen, actress (Ed, Lost, Boston Legal)
• Jennifer Freeman, actress (My Wife & Kids)
• Jennifer Garner, actress (Alias)
• Angie Harmon, actress/fashion model (Fun with Dick and Jane, Law And Order)
• Jennifer Love Hewitt, singer/actress (Party of Five, Time of Your Life, Ghost Whisperer)
• Vanessa Anne Hudgens, singer/actress (High School Musical, Bandslam)
• Laurin Kohler, actress
• Miranda Cosgrove,^[8] actress/singer (iCarly)
• Kristin Kreuk, actress (Edgemont, Smallville)
• Diane Lane, actress
• Natascha McElhone,^{[9] [10]}actress (Californication)
• Mandy Moore, singer/actress (A Walk to Remember, Because I Said So)
• Connie Nielsen, actress (Rushmore)
• Kelly Preston, actress
• Emma Roberts,^[11] actress (Unfabulous, Hotel For Dogs)
• Gabrielle Union, actress (Bring It On)
• Prachi Desai, actress (Rock On!!)
• Deepika Padukone, actress (Om Shanti Om)
• Queen Latifah, actress,singer (Last Holiday)

See also

• List of Neutrogena spokesmodels

References

1. ^ ^{a b c d} Neutrogena.com |
2. ^ HOFMEISTER, SALLIE (23 August 1994). "Johnson To Acquire Neutrogena". NYTimes. http://www.nytimes.com/1994/08/23/business/johnson-to-acquire-neutrogena.html. 
3. ^ Neutrogena Official Facebook Page |
4. ^ ^{a b c} Company Perspectives: While continuing the Neutrogena past
5. ^ "Gale Directory of Company Histories: Neutrogena Corporation"
6. ^ Securities and Exchange Commission Neutrogena Corporation|
7. ^ Kristen Bell is New Face of Neutrogena WTTG.
8. ^ (February 11, 2010.) "EXCLUSIVE: Miranda Cosgrove is Neutrogena’s Newest Face!." People Magazine. Accessed October 2011.
9. ^ (January 30, 2009.) "{Natascha McElhone Is The New Neutrogena Spokes Model." Starpulse.com. Accessed October 2011.
10. ^ MCELHONE IS NEW NEUTROGENA SPOKESMODEL January 30,2009 Daily Express
11. ^ (February 10, 2009.)"EXCLUSIVE: Emma Roberts Named Neutrogena Brand Ambassador." People Magazine. Accessed October 2011.