- Oriflame
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This article is about Oriflame Cosmetics. For The Oriflamme, a French standard, see Oriflamme.
Oriflame Cosmetics Type Public (OMX: ORI SDB) Industry Cosmetics Founded 1967 Founder(s) Jonas af Jochnick, Robert af Jochnick Headquarters Luxembourg, Luxembourg (with a trading branch in Fribourg, Switzerland) Key people Magnus Brännström (CEO)
Robert af Jochnick (Chairman)Products Cosmetics, skincare, perfume, gifts Website www.oriflame.com Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick. The company sells skin care, cosmetic products and other related products through an independent sales force of over 3 million people.[1]
Contents
Brief history
Oriflame was founded in 1967 by brothers Jonas and Robert af Jochnick, and their then partner, Bengt Hellsten in Stockholm. The brand got its name from the royal banner of medieval France which was traditionally unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis.[2] Oriflame then expanded and had its first UK Consultant in 1970. Following this Oriflame Ireland opened as a licensee in 1972. Oriflame published their catalogues in the UK for the first time in 1988. The company then expanded and in 2006 Oriflame UK and Ireland became part of the Premier Direct Group [3] but was subsequently sold to independent owners, Eric McClenaghan and Kevin Kenny.[4]
Oriflame Consultants
Oriflame sells their products through a direct selling force. Their direct selling force earn commission off all sales they personally make, and may also invite others to work with Oriflame, earning a commission of the sales of teams they develop.[5]
See also
- List of network marketing companies
References
- ^ Oriflame Q2 pretax rises on strong sales growth; results above expectations
- ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66.
- ^ "Welcome to Oriflame UK and Ireland". http://www.oriflame.co.uk/aboutOriflame/contents/welcomeToOriflameCountry.jhtml.
- ^ "Oriflame – Natural Swedish Cosmetics". Oriflame.co.uk. http://www.oriflame.co.uk/aboutOriflame/contents/welcomeToOriflameCountry.jhtml. Retrieved 2011-03-05.
- ^ "Earn Money with Oriflame". http://www.oriflame.co.uk/earnMoney/contents/HowToMakeMoney.jhtml. Retrieved June 2009.
External links
Categories:- Companies listed on the OMX exchanges
- Multi-level marketing companies
- Companies of Sweden
- Personal selling
- Companies established in 1967
- History of cosmetics
- Cosmetics companies
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